High-Protein 'Wellness Bread' "YOUR BREAD" Surpasses 300,000 Servings Sold

YOUR MEAL Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Daisuke Sudo; hereinafter referred to as "Your Meal") announced that its long-life, high-protein bread, "YOUR BREAD," has surpassed 300,000 cumulative servings sold as of the end of February 2026. This milestone is achieved approximately 1.5 years after its launch and approximately 1 year after the full-scale sales began on its official e-commerce site.

"YOUR BREAD" is a long-life bread that allows consumers to easily consume over 16g of protein per serving. Developed over more than a year with the aim of creating a "wellness bread" that people want to eat every day, it has been positioned as a product that balances high protein content with delicious taste.

YOUR BREAD Official Website: https://yourbread.jp

Background to Surpassing 300,000 Cumulative Servings Sold In recent years, with rising health consciousness, there has been an increasing need to consume protein easily through daily meals. On the other hand, there is a growing demand for products that satisfy both taste and health, with people wanting to "enjoy their breakfast bread" and "stay healthy" without compromising on flavor for the sake of health. "YOUR BREAD" has gained support as a product that meets these needs.

When cumulative sales surpassed 120,000 servings in early August 2025, there was already sustained support, primarily from women aged 40 and over. Latest official e-commerce site subscription data similarly shows that approximately 80% of subscribers are aged 40 and over, with a gender ratio of 4:6, predominantly female. This indicates that "YOUR BREAD" is steadily penetrating the market among health-conscious individuals looking to incorporate protein into their daily diets without undue effort.

In addition to strong sales on the official e-commerce site, the product has received high ratings, including achieving No. 1 rankings on e-commerce platforms such as Amazon and Rakuten※. Wholesale distribution is also expanding to drugstores, pharmacies, and major supermarkets.

※ Rakuten Bread & Danish Daily Ranking No. 1 (as of January 13, 2026) ※ Amazon Sweet Bread Category Bestseller Ranking No. 1 (as of December 12, 2024)

Based on customer feedback, product improvements and lineup expansions have been ongoing. In September 2025, a new flavor, "YOUR BREAD Belgian Chocolate," was launched, and the existing plain flavor was simultaneously improved. The Belgian Chocolate flavor contains 18.1g of protein per serving, and the protein content of the plain flavor was updated from 16g to 16.6g. We believe that this evolution, balancing both taste and nutritional value, has contributed to achieving the current sales figures.

Trend of "YOUR BREAD" Cumulative Servings Sold (Internal Data)

"YOUR BREAD" Evolves by Reflecting Customer Feedback "YOUR BREAD" is a brand developed and offered based on Your Meal's core philosophy since its founding: "I want to eat delicious food" and "I don't want to give up on food." For the development of new flavors, feedback from over 130 user surveys was incorporated, leading to product commercialization after approximately nine months of development and trial production.

The key feature of "YOUR BREAD" is its emphasis on deliciousness that can be naturally incorporated into daily life, rather than being just another high-protein food.

Users have provided feedback such as, "I can easily eat it during work breaks when I'm out," "It's delicious as bread and I don't get tired of it," and "If I can get 16g of protein from bread, it's better than bland protein powder." Its ease of incorporation into daily meal occasions like breakfast and snacks, its convenience of being storable at room temperature, and its balance of taste and nutrition have contributed to its widespread support.

"YOUR BREAD" Product Overview "YOUR BREAD" is a high-protein, nutritionally balanced long-life bread that contains approximately 16g of protein per serving, close to the recommended daily protein intake for an adult woman (※1). It was developed over more than a year with the goal of becoming a "wellness bread" that people want to eat every day.

The plain flavor uses a cream made with Hokkaido Tokachi butter, while the Belgian Chocolate flavor uses a rich and flavorful Belgian chocolate cream, pursuing deliciousness. The Belgian Chocolate contains 18.1g of protein per serving, and the plain flavor has been updated to 16.6g through improvements. Furthermore, its chewy texture, achieved using "Panettone yeast" (※2), and its long-lasting deliciousness are also distinctive features.

※1...Calculated based on the Dietary Reference Intakes for Japanese (2020 edition), assuming three meals a day. ※2...A traditional method using a leavening agent passed down for over 100 years in northern Italy.

YOUR BREAD Official Website: https://yourbread.jp

Plain Protein 16.6g

Belgian Chocolate Protein 18.1g

1 Case (12 pieces) Delivered as a set of 2 types

Future Development In addition to "YOUR BREAD," Your Meal aims to expand food options that are "delicious and sustainable" through products like high-protein coffee "EXIT COFFEE" and frozen meal delivery services. New flavors are planned to be added within 2026.

We will continue to strengthen our proposals for new eating habits that balance health and deliciousness by advancing product improvements and lineup expansions that meet consumer needs.

About Your Meal With the purpose of "Coloring People and the Planet," Your Meal operates "Muscle Deli," a body-makeup food subscription service delivering optimal nutrition for those engaged in body-building and dieting. They also offer "Muscle Catering," providing high-protein, healthy meals for catering, banquets, and bento boxes, and the custom meal service "YOUR MEAL," delivering meals tailored to individual goals and preferences. The long-life, high-protein bread "YOUR BREAD" and coffee "EXIT COFFEE" are also popular. Since July 2023, Your Meal has been part of the DM Mitsui Group, a major domestic sugar manufacturer.

Business Activities: Lifestyle Support Business, Bento Delivery Business ■ Representative Director & CEO: Daisuke Sudo ■ Headquarters: 〒108-0014 Mita S-Garden, 5-26-16 Shiba, Minato-ku, Tokyo ■ Established: November 29, 2016 ■ Official Website: https://your-meal.co.jp/