YOUR MEAL Launches Individually Packaged Protein Coffee at LOFT, Rebranding 'EXIT COFFEE' to 'YOUR COFFEE'
YOUR MEAL Inc. has launched a new individually packaged protein coffee at LOFT stores and rebranded its coffee line to 'YOUR COFFEE' as part of its health-focused brand family.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 18:00
- 🔍 Collected: April 6, 2026 at 09:01
- 🤖 AI Analyzed: April 21, 2026 at 03:01 (354h 0m after Collected)
YOUR MEAL Inc. (Headquarters: Minato-ku, Tokyo, CEO: Daisuke Sudo, hereinafter 'YOUR MEAL') will launch a new individually packaged protein coffee, starting sales at 39 LOFT stores nationwide and the LOFT Net Store.
Along with this, the previously developed 'EXIT COFFEE' will be rebranded to 'YOUR COFFEE', a brand that embodies YOUR MEAL's lifestyle proposals.
The newly launched individually packaged type was developed to make it easier to incorporate protein and dietary fiber into daily coffee habits. As a single-use packet, it is easy to carry and store, making it easy to incorporate not only at home but also at the office or on the go.
With this rebranding, 'YOUR COFFEE' will restart as a member of the 'YOUR Brand Family', alongside YOUR BREAD and YOUR MEAL. We will develop it as a brand that totally supports healthy daily lives across the three pillars of meals, bread, and coffee.
YOUR COFFEE Official Website:
https://your-coffee.shop
1. Pre-sale of individually packaged protein coffee at limited LOFT stores
The newly launched product is an individually packaged protein coffee that is easy to carry and requires no measuring. It can be easily incorporated into various daily scenes, such as busy mornings, during work breaks, at the office, or on the go.
2. Rebranding from 'EXIT COFFEE' to 'YOUR COFFEE'
Coinciding with the launch of the new individually packaged type, the brand name will be rebranded from 'EXIT COFFEE' to 'YOUR COFFEE'. We are repositioning it as part of the 'YOUR Brand Family' alongside YOUR BREAD and YOUR MEAL, and will more clearly present the brand's consistency and worldview.
Along with this, the previously developed 'EXIT COFFEE' will be rebranded to 'YOUR COFFEE', a brand that embodies YOUR MEAL's lifestyle proposals.
The newly launched individually packaged type was developed to make it easier to incorporate protein and dietary fiber into daily coffee habits. As a single-use packet, it is easy to carry and store, making it easy to incorporate not only at home but also at the office or on the go.
With this rebranding, 'YOUR COFFEE' will restart as a member of the 'YOUR Brand Family', alongside YOUR BREAD and YOUR MEAL. We will develop it as a brand that totally supports healthy daily lives across the three pillars of meals, bread, and coffee.
YOUR COFFEE Official Website:
https://your-coffee.shop
1. Pre-sale of individually packaged protein coffee at limited LOFT stores
The newly launched product is an individually packaged protein coffee that is easy to carry and requires no measuring. It can be easily incorporated into various daily scenes, such as busy mornings, during work breaks, at the office, or on the go.
2. Rebranding from 'EXIT COFFEE' to 'YOUR COFFEE'
Coinciding with the launch of the new individually packaged type, the brand name will be rebranded from 'EXIT COFFEE' to 'YOUR COFFEE'. We are repositioning it as part of the 'YOUR Brand Family' alongside YOUR BREAD and YOUR MEAL, and will more clearly present the brand's consistency and worldview.