High-Protein "Wellness Bread" "YOUR BREAD" Exceeds 300,000 Cumulative Sales
YOUR MEAL Co., Ltd.'s high-protein long-life bread, "YOUR BREAD," surpassed 300,000 cumulative sales by the end of February 2026. It has gained support primarily from health-conscious women aged 40 and above, with strong sales on e-commerce sites, Amazon, and Rakuten.
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- 📰 Published: March 31, 2026 at 18:00
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YOUR MEAL Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Daisuke Sudo; hereinafter "YOUR MEAL") announced that its high-protein long-life bread, "YOUR BREAD," surpassed 300,000 cumulative sales by the end of February 2026, approximately one and a half years since its launch and about one year since its full-scale sales began on the official e-commerce site.
"YOUR BREAD" is a long-life bread that allows for easy intake of over 16g of protein per piece. Developed over more than a year with the aim of becoming a "wellness bread" that people want to eat every day, it has been marketed as a product that prioritizes both high protein content and delicious taste.
YOUR BREAD Official Website:
https://yourbread.jp
■ Background of Exceeding 300,000 Cumulative Sales
In recent years, with increasing health consciousness, there has been a growing need to effortlessly incorporate protein into daily meals. Simultaneously, there is a rising demand for both deliciousness and health, with voices saying, "I want to enjoy my morning bread" and "I want to stay healthy," rather than sacrificing taste solely for health. YOUR BREAD has expanded its support by meeting these needs.
When cumulative sales surpassed 120,000 units in early August 2025, continuous support was already spreading, primarily among women aged 40 and above. The latest subscription data from the official e-commerce site similarly shows that approximately 80% are aged 40 and above, with a male-to-female ratio of 4:6, indicating a higher proportion of women. This suggests that YOUR BREAD is steadily penetrating the segment of health-conscious individuals who wish to effortlessly incorporate protein into their daily diet.
In addition to strong sales on the official e-commerce site, YOUR BREAD has also received high ratings, achieving #1 rankings on e-commerce marketplaces such as Amazon and Rakuten*, and is expanding its wholesale distribution to drugstores, pharmacies, and major supermarkets.
*Rakuten Ichiba Bread/Danish category Daily Ranking #1 (as of Jan 13, 2026)
*Amazon Sweet Bread category Best Seller Ranking #1 (as of Dec 12, 2024)
We have also continued to improve products and expand our lineup based on feedback from continuous users. In September 2025, we launched a new flavor, "YOUR BREAD Belgian Chocolate," and simultaneously improved the existing plain flavor. The Belgian Chocolate contains 18.1g of protein per piece, and the plain flavor was updated from 16.1g to 16.6g of protein. We believe that this evolution in balancing deliciousness and nutritional value has led to the current sales achievement.
"YOUR BREAD" is a long-life bread that allows for easy intake of over 16g of protein per piece. Developed over more than a year with the aim of becoming a "wellness bread" that people want to eat every day, it has been marketed as a product that prioritizes both high protein content and delicious taste.
YOUR BREAD Official Website:
https://yourbread.jp
■ Background of Exceeding 300,000 Cumulative Sales
In recent years, with increasing health consciousness, there has been a growing need to effortlessly incorporate protein into daily meals. Simultaneously, there is a rising demand for both deliciousness and health, with voices saying, "I want to enjoy my morning bread" and "I want to stay healthy," rather than sacrificing taste solely for health. YOUR BREAD has expanded its support by meeting these needs.
When cumulative sales surpassed 120,000 units in early August 2025, continuous support was already spreading, primarily among women aged 40 and above. The latest subscription data from the official e-commerce site similarly shows that approximately 80% are aged 40 and above, with a male-to-female ratio of 4:6, indicating a higher proportion of women. This suggests that YOUR BREAD is steadily penetrating the segment of health-conscious individuals who wish to effortlessly incorporate protein into their daily diet.
In addition to strong sales on the official e-commerce site, YOUR BREAD has also received high ratings, achieving #1 rankings on e-commerce marketplaces such as Amazon and Rakuten*, and is expanding its wholesale distribution to drugstores, pharmacies, and major supermarkets.
*Rakuten Ichiba Bread/Danish category Daily Ranking #1 (as of Jan 13, 2026)
*Amazon Sweet Bread category Best Seller Ranking #1 (as of Dec 12, 2024)
We have also continued to improve products and expand our lineup based on feedback from continuous users. In September 2025, we launched a new flavor, "YOUR BREAD Belgian Chocolate," and simultaneously improved the existing plain flavor. The Belgian Chocolate contains 18.1g of protein per piece, and the plain flavor was updated from 16.1g to 16.6g of protein. We believe that this evolution in balancing deliciousness and nutritional value has led to the current sales achievement.