Yoshinoya Launches Luxurious 'Zeppin Gyuju' New Product

Yoshinoya Co., Ltd. (President and Representative Director: Tetsuya Naruse) will begin selling its new product 'Zeppin Gyuju,' allowing customers to savor the deliciousness of beef, from 11:00 AM on Thursday, May 7th. The 'Zeppin Gyuju,' priced at 1,098 yen (1,207 yen including tax for in-store dining), is a satisfying dish featuring domestic beef intertwined with a special sukiyaki sauce, and is also available for takeout (1,185 yen including tax for takeout).

Concurrently, from the same day and time, the 'Gyu Hokke Teishoku,' priced at 818 yen (899 yen including tax for in-store dining), will also be introduced. This menu offers both fish and beef, providing a lineup that customers can choose from according to their mood and dining scene.

*Please note that some stores may not offer these products, or prices may vary.

'Zeppin Gyuju': A Tribute to Yoshinoya Fans, Savoring the Umami of Beef

The 'Zeppin Gyuju' uses carefully selected domestic beef with rich marbling. Each slice is meticulously grilled and coated with Yoshinoya's special sukiyaki sauce, accompanied by sweet long green onions and flavorful shirataki noodles, making it a meticulously crafted dish.

With one bite, the rich umami of domestic beef spreads throughout your mouth. Furthermore, the accompanying 'Nama Shichimi' (fresh seven-spice blend) adds a refreshing aroma and spiciness, allowing you to enjoy a change in flavor. Please indulge in this limited-quantity special taste.

Product details: https://www.yoshinoya.com/lp/zeppin-gyujyu_2605

Product Overview

Zeppin Gyuju

Sales start date: May 7, 2026 (Thursday) 11:00 AM

Contents: Gyuju (beef bowl), Nama Shichimi, miso soup (for in-store dining only)

Price:

・Main price: 1,098 yen

・In-store price (tax included): 1,207 yen

・Takeout price (tax included): 1,185 yen

*Miso soup is not included with takeout. *Not available at some stores.

'Gyu Hokke Teishoku': Enjoy Both Fish and Beef

The 'Gyu Hokke Teishoku,' available for a limited time, features plump grilled Okhotsk Atka mackerel with stewed beef. The tenderness of the fish, which spreads the moment you put your chopsticks in, combined with the stewed beef that enhances the fish's umami, creates a satisfying dish.

Moving forward, we plan to sequentially introduce more menus combining fish and beef.

Product details: https://www.yoshinoya.com/lp/gyuhokke_2605

Product Overview

Gyu Hokke Teishoku

Sales start date: May 7, 2026 (Thursday) 11:00 AM

Contents: Rice, miso soup, Okhotsk Atka mackerel, grated daikon radish, small beef dish

Price:

・Main price: 818 yen

・In-store price (tax included): 899 yen

*Not available at some stores. *Takeout is not available.

Hokke Teishoku

Sales start date: May 7, 2026 (Thursday) 11:00 AM

Contents: Rice, miso soup, Okhotsk Atka mackerel, grated daikon radish, pickles

Price:

・Main price: 718 yen

・In-store price (tax included): 789 yen

*Not available at some stores. *Takeout is not available.

Yoshinoya Co., Ltd.

Yoshinoya is committed to providing customers with authentic "deliciousness" and strives to offer the value of "delicious, affordable, and fast" to support customers' daily lives.