Yoshinoya Launches Luxurious "Zeppin Gyuju" (Exquisite Beef Bowl) and "Gyu Hokke Teishoku" (Beef and Atka Mackerel Set Meal)
Yoshinoya announced the launch of two new luxurious menu items, "Zeppin Gyuju" (Exquisite Beef Bowl) made with domestic beef, and "Gyu Hokke Teishoku" (Beef and Atka Mackerel Set Meal), available at stores nationwide (excluding some) from May 7th, aiming to expand its customer base and cater to diverse dining needs.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 00:43 (13h 11m after Collected)
Yoshinoya Co., Ltd. (President and CEO: Tetsuya Naruse) will begin selling its new product "Zeppin Gyuju," a dish allowing customers to savor the deliciousness of beef, starting May 7, 2026 (Thursday) at 11:00 AM. The "Zeppin Gyuju," priced at 1,098 yen (1,207 yen including tax for in-store dining), is a hearty dish featuring domestic beef coated in a special sukiyaki sauce, and is also available for takeout (1,185 yen including tax).
Concurrently, the "Gyu Hokke Teishoku," priced at 818 yen (899 yen including tax for in-store dining), will also be introduced at the same time on the same day. This menu offers both fish and beef, allowing customers to choose according to their mood or dining occasion.
* Please note that some stores may not carry these products, or prices may vary.
**Dedicated to Yoshinoya Fans: "Zeppin Gyuju" to Savor the Umami of Beef**
"Zeppin Gyuju" uses carefully selected domestic beef with rich marbling. Each slice is grilled meticulously and coated in Yoshinoya's special sukiyaki sauce, then served with sweet long green onions and flavorful konnyaku noodles.
With one bite, the rich umami of domestic beef spreads throughout the mouth. Furthermore, the accompanying "Nama Shichimi" (fresh seven-spice blend) adds a refreshing aroma and spiciness, allowing customers to enjoy a change in flavor. Please indulge in this special, limited-quantity taste.
Product details: https://www.yoshinoya.com/lp/zeppin-gyujyu_2605
**Product Overview**
Zeppin Gyuju
Release Date: May 7, 2026 (Thursday) 11:00 AM
Contents: Beef bowl, Nama Shichimi, Miso soup (in-store dining only)
Price:
* List price: 1,098 yen
* In-store price (tax included): 1,207 yen
* Takeout price (tax included): 1,185 yen
* Miso soup is not included with takeout.
* Not available at some stores.
**"Gyu Hokke Teishoku" where you can enjoy both fish and beef**
The "Gyu Hokke Teishoku," available for a limited time, features plump grilled Atka mackerel combined with simmered beef. The tenderness of the fish meat that spreads the moment chopsticks are inserted, combined with the simmered beef that enhances the umami of the fish, creates a satisfying dish.
Yoshinoya plans to continue introducing menus that combine fish and beef in the future.
Product details: https://www.yoshinoya.com/lp/gyuhokke_2605
**Product Overview**
Gyu Hokke Teishoku
Release Date: May 7, 2026 (Thursday) 11:00 AM
Contents: Rice, Miso soup, Atka mackerel, grated daikon radish, small beef side dish
Price:
* List price: 818 yen
* In-store price (tax included): 899 yen
* Not available at some stores. *Takeout is not possible.
Hokke Teishoku
Release Date: May 7, 2026 (Thursday) 11:00 AM
Contents: Rice, Miso soup, Atka mackerel, grated daikon radish, pickles
Price:
* List price: 718 yen
* In-store price (tax included): 789 yen
* Not available at some stores. *Takeout is not possible.
Yoshinoya Co., Ltd.
Yoshinoya is committed to providing customers with authentic "deliciousness" and strives to offer the value of "delicious, inexpensive, and fast" to support their daily lives.
Concurrently, the "Gyu Hokke Teishoku," priced at 818 yen (899 yen including tax for in-store dining), will also be introduced at the same time on the same day. This menu offers both fish and beef, allowing customers to choose according to their mood or dining occasion.
* Please note that some stores may not carry these products, or prices may vary.
**Dedicated to Yoshinoya Fans: "Zeppin Gyuju" to Savor the Umami of Beef**
"Zeppin Gyuju" uses carefully selected domestic beef with rich marbling. Each slice is grilled meticulously and coated in Yoshinoya's special sukiyaki sauce, then served with sweet long green onions and flavorful konnyaku noodles.
With one bite, the rich umami of domestic beef spreads throughout the mouth. Furthermore, the accompanying "Nama Shichimi" (fresh seven-spice blend) adds a refreshing aroma and spiciness, allowing customers to enjoy a change in flavor. Please indulge in this special, limited-quantity taste.
Product details: https://www.yoshinoya.com/lp/zeppin-gyujyu_2605
**Product Overview**
Zeppin Gyuju
Release Date: May 7, 2026 (Thursday) 11:00 AM
Contents: Beef bowl, Nama Shichimi, Miso soup (in-store dining only)
Price:
* List price: 1,098 yen
* In-store price (tax included): 1,207 yen
* Takeout price (tax included): 1,185 yen
* Miso soup is not included with takeout.
* Not available at some stores.
**"Gyu Hokke Teishoku" where you can enjoy both fish and beef**
The "Gyu Hokke Teishoku," available for a limited time, features plump grilled Atka mackerel combined with simmered beef. The tenderness of the fish meat that spreads the moment chopsticks are inserted, combined with the simmered beef that enhances the umami of the fish, creates a satisfying dish.
Yoshinoya plans to continue introducing menus that combine fish and beef in the future.
Product details: https://www.yoshinoya.com/lp/gyuhokke_2605
**Product Overview**
Gyu Hokke Teishoku
Release Date: May 7, 2026 (Thursday) 11:00 AM
Contents: Rice, Miso soup, Atka mackerel, grated daikon radish, small beef side dish
Price:
* List price: 818 yen
* In-store price (tax included): 899 yen
* Not available at some stores. *Takeout is not possible.
Hokke Teishoku
Release Date: May 7, 2026 (Thursday) 11:00 AM
Contents: Rice, Miso soup, Atka mackerel, grated daikon radish, pickles
Price:
* List price: 718 yen
* In-store price (tax included): 789 yen
* Not available at some stores. *Takeout is not possible.
Yoshinoya Co., Ltd.
Yoshinoya is committed to providing customers with authentic "deliciousness" and strives to offer the value of "delicious, inexpensive, and fast" to support their daily lives.