"Not Just for Summer!" Hanamaru's Most Popular Summer Dish, "Chilled Tantan," Becomes a New Standard Available from Spring to Autumn! Sales Start April 23 (Thursday)

Hanamaru Co., Ltd. (Headquarters: Takamatsu City, Kagawa Prefecture; President & CEO: Yoshihiro Maeda), which operates the Sanuki udon chain "Hanamaru Udon," will begin selling three varieties of its biggest summer hit, "Chilled Tantan" udon, from 10:00 AM on Thursday, April 23, 2026, at "Hanamaru Udon" stores nationwide (*excluding some stores). This year, responding to passionate requests from our customers, we will not limit it to the usual summer-only offering, but will roll it out as a "new standard" regular menu item that can be enjoyed across three seasons: "Spring, Summer, and Autumn." Official News Site The New Standard Tantan, Unveiled ■ The popular Chilled Tantan joins the long-awaited regular menu Despite being our biggest summer hit product, "Chilled Tantan" is Hanamaru's proud creation that has been continuously improved every year in pursuit of deliciousness. Now, it has evolved into a regular menu item that can be enjoyed throughout the three seasons of "Spring, Summer, and Autumn" as a new core product. With three lineups offering authentic aromas and rich flavors that stimulate the appetite, we propose a new "usual bowl" for our customers. ■ Commitment to deliciousness supporting the authentic flavor [Authentic Meat Miso] The plentiful meat miso, which is the core of the flavor, is a luxurious blend of five traditional authentic Chinese jangs (1. Pixian Doubanjiang, 2. Tianmianjiang, 3. Douchijiang, 4. Oyster Sauce, 5. Fermented Tofu) and two highly aromatic Huajiao (Sichuan peppercorn) oils (1. Red Huajiao Oil, 2. Green Huajiao Oil). By using both red and green Huajiao oils, an addictive aroma and numbing sensation are created. Carefully stir-frying minced pork over medium-low heat at the store brings out complex umami and an authentic aroma that stimulates the appetite. [Rich Sesame Sauce] The creamy sesame sauce, generously using white sesame seeds, intertwines perfectly with the firm, cold noodles. It pairs excellently with the chewy, authentic Sanuki udon, allowing you to enjoy a smooth and pleasant eating experience. [Texture Accent: Peanuts] Peanuts added as a finishing touch provide a light, crunchy texture and a roasted flavor. They serve as an exquisite accent within the rich tantan flavor, ensuring you can enjoy the dish to the very end without getting tired of it. ■ Hanamaru's Proud Creations! The "Chilled Tantan" New Standard 3-Item Lineup 1. When in doubt! The royal road "White Sesame Tantan" The authentic meat miso and rich sesame sauce weave together to create a true royal road flavor. The crunchy texture of peanuts adds an accent, making it a bowl where you can simply and straightforwardly enjoy the original umami and flavor of Tantan udon. The moderate spiciness makes it easy to eat, and the rich, spicy taste of sesame chili oil drizzled at the end will make you want to eat it again and again. 2. Runny soft-boiled egg! Rich and mellow "Soft-boiled Egg Sesame Tantan" We added a runny soft-boiled egg to the spicy Tantan udon to provide richness and mellowness. By breaking the egg and mixing it well with the noodles and meat miso, the flavor instantly transforms into a creamy and mild taste. The contrast with the texture of the peanuts is also enjoyable. It is a rich and gentle bowl recommended even for those who are slightly averse to spicy food. 3. Hefty! Satisfyingly filling "Pork Shabu Sesame Tantan" A satisfying volume that even those who want to eat a hearty meal will love! The generous topping of juicy pork shabu is lightly finished with a special sauce blended from meat miso sauce, sesame oil, and vinegar. Despite the hearty portion of meat, the acidic sauce and the savory aroma of the peanuts keep your chopsticks moving even on days when your appetite might be low. We also recommend adding an "extra soft-boiled egg" to customize it to a mild and deep flavor. ■ Adjust the spiciness to your liking! "Extra Chili Oil" or "No Chili Oil" is possible To ensure all customers can enjoy their meal, we accept requests for "Extra Chili Oil" or "No Chili Oil" when ordering. Customers who dislike spicy food, as well as those who prefer it spicier, can enjoy it deliciously. Please feel free to ask when placing your order. White Sesame Tantan Soft-boiled Egg Sesame Tantan Pork Shabu Sesame Tantan Sales Period Scheduled for April 23, 2026 (Thursday) to Early October Product Prices White Sesame Tantan: (Small) 690 yen, (Medium) 880 yen, (Large) 1,100 yen Soft-boiled Egg Sesame Tantan: (Small) 790 yen, (Medium) 980 yen, (Large) 1,200 yen Pork Shabu Sesame Tantan: (Small) 890 yen, (Medium) 1,080 yen, (Large) 1,300 yen Extra Soft-boiled Egg: 140 yen * All prices include tax. * Same price for dine-in and takeout. * For takeout, a container fee of 50 yen per bowl of udon will be charged. * Prices vary at some stores and for delivery. Participating Stores "Hanamaru Udon" nationwide