Yoshinoya's "Frozen Gyudon" Exceeds 500 Million Cumulative Shipments

Yoshinoya Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Tetsuya Naruse; hereinafter "Yoshinoya") announces that its "Frozen Gyudon," launched in 1993, achieved 500 million cumulative shipments*1 by the end of February 2026. The "Frozen Gyudon" has been a long-selling product, supported by many customers since its launch, allowing them to easily enjoy the taste of Yoshinoya's gyudon at home. Yoshinoya will continue to strive for both quality and convenience through product development that caters to customers' daily lives.

*1 Based on our company's shipments from March 1993 to the end of February 2026.

To enable customers to enjoy the taste of Yoshinoya's gyudon at home, the "Frozen Gyudon" was launched in 1993 in collaboration with the Consumers' Co-operative Kobe. For over 30 years since then, it has been widely patronized, expanding its sales channels to co-ops, online shopping sites, home delivery services, and general supermarkets. In 2017 and 2019, it received Rakuten's Shop of the Year award. By 2025, its availability in mass retailers expanded to approximately 7,800 stores, and in February 2026, cumulative shipments exceeded 500 million units.

After 33 years since its launch, Yoshinoya's "Frozen Gyudon" continues to evolve. In 2022, it began selling "Toku-Gyu Salacia Premium," the first Food for Specified Health Uses in the restaurant industry, and the convenient "Room Temperature Storage Type Gyudon." The value customers seek in their meals changes with the times. Yoshinoya will continue to provide satisfaction to as many customers as possible with original products and services.

What is Yoshinoya's "Frozen Gyudon"? It is a frozen product that uses the same raw ingredients (beef, sauce, onions) as in stores, allowing customers to recreate the taste of Yoshinoya's restaurant at home. Many customers use it for its "ease of preparation"—about 3 minutes in the microwave—and its "ability to reproduce the restaurant's taste."

【Sales Channels】 ■ Yoshinoya Official Online Shop https://e-shop.yoshinoya.com/ ■ National co-ops, supermarkets, catalog mail order, etc.

Campaigns commemorating the 500 million shipment milestone will be implemented sequentially. Yoshinoya is committed to providing customers with authentic "deliciousness" and strives to offer the value of "delicious, affordable, fast" that aligns with customers' daily lives.