New Yoshinotomo Sake Brewery is Starting
創業149年の吉乃友酒造は、経営体制と醸造環境を刷新しました。これにより、定番純米酒「純」は現代の食卓に合わせた味わいとデザインにリニューアルされ、2026年5月1日に発売されます。新しい「純」はフルーティーな味わいへシフトし、アルコール度数は14%に抑えられています。価格は300mlが743円、720mlが1,700円、1800mlが3,450円（税別）です。
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 05:15
- 🔍 Collected: April 4, 2026 at 05:30 (14 min after Published)
- 🤖 AI Analyzed: April 17, 2026 at 12:21 (318h 51m after Collected)
Yoshinotomo Sake Brewery, established 149 years ago, is changing!
The "Yoshinotomo Jun" brand has been renewed through thorough environmental improvements to achieve ideal brewing.
~Fusing the master brewer's craftsmanship with meticulous management. Towards a fresh, fruity taste that complements modern dining tables~
Yoshinotomo Sake Brewery Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture; Representative Director: Nobutaka Mitsui) has implemented a renewal of its management system and improvement of its brewing environment in order to pass on Junmai-style sake brewing to the next generation.
Accordingly, the long-loved classic Junmai sake "Jun" has been completely renewed with a taste and design suited to modern lifestyles, and will be released on Friday, May 1, 2026.
■ Background: "Environmental Improvements" to Achieve Ideal Brewing
Yoshinotomo Sake Brewery aims for beautiful sake brewing that maximizes the potential of Toyama's abundant water and rice.
In this renewal, brewing facilities were reviewed to express the "master brewer's craftsmanship," cultivated over many years, with higher precision. By focusing on "environmental improvements to achieve ideal brewing," we have realized more meticulous and stable quality improvements while leveraging the strengths of traditional craftsmanship.
■ Three Features of the Renewed Junmai Sake "Jun"
1. Paradigm Shift in Taste: From Dry to "Fruity Freshness"
The taste has shifted from the traditional crisp dry to a "fresh, fruity flavor reminiscent of muscat grapes." The umami profile has become clearer, resulting in a sake where sweetness and acidity are pleasantly balanced.
2. Evolution as a "Sake for Meals"
It pairs well with not only Japanese cuisine but also a variety of modern dishes such as Western and ethnic foods. By keeping the alcohol content at 14%, it is designed to be enjoyed lightly throughout the meal.
3. Clean "White" Bottle Design Full of Freshness
While inheriting the long-familiar label's identity, the bottle design has been renewed to a clean, modern, white-based look. It's a design that blends into modern lifestyles, making you want to take it straight from the refrigerator to the table.
■ Product Overview
Product Name: Yoshinotomo "Jun"
Volume/Container: 300ml / 720ml / 1800ml (Bottle)
Alcohol Content: 14%
Ingredients: Rice (domestic), Rice Koji (domestic rice)
Release Date: Friday, May 1, 2026
Suggested Retail Price: 300ml: 743 yen / 720ml: 1,700 yen / 1800ml: 3,450 yen (All prices are excluding tax)
■ About Yoshinotomo Sake Brewery Co., Ltd.
Established in Meiji 10 (1877). Committed to "Junmai-style brewing," we have diligently continued sake brewing amidst Toyama's rich natural environment. In 2026, marking our 149th anniversary, under a new system, we will continue to convey the appeal of Japanese sake with the new "Jun" brewed in an "ideal environment."
Location: 3285-1 Fuchumachi Shimoizawa, Toyama City, Toyama Prefecture
Founded: Meiji 10 (1877)
Business Activities: Manufacturing and sales of Japanese sake
Official Website: https://yoshinotomo.com/
For inquiries regarding this matter
Yoshinotomo Sake Brewery Co., Ltd.
Contact: Miyahara
Email:staff@yoshinotomo.com