Yoshiwa no Mori Aims to Bridge Japan's 'Digital Divide' Through Digital Marketing Education
Yoshiwa no Mori Inc. has announced its dream to resolve Japan's 'digital divide' through digital marketing education. They have set a goal to train 100,000 'self-reliant digital leaders' by 2030.
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- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 18:20 (521h 19m after Collected)
**Digital is not a 'weapon' to make you look smart.**
"Is there any evidence for that measure?"
"We need more commitment to increase engagement."
How much have such somewhat condescending, katakana-laced phrases intimidated local business owners? As we continued to support digital marketing in local cities across Japan, including our representative Kazuyoshi Mori's hometown in Aomori Prefecture, we witnessed a sad reality.
That reality is that 'digital, which should be convenient and boost sales,' has been turned into 'something difficult, scary, and irrelevant to us' by the wall of jargon.
We want to reduce, even by one, the number of people who suffer from 'digital pain'—those who paid a high price for a website but left it untouched because they didn't know how to use it, or those who left everything to an ad agency but are unsure if it's actually profitable. This has been the enduring wish of Yoshiwa no Mori Inc.
## Our Dream: To cultivate 100,000 'self-reliant digital leaders' nationwide by 2030.
Our dream is to create a world where every shop owner and small to medium-sized business owner in Japan can master digital marketing with their own hands, just like a familiar piece of stationery, and freely generate sales and profits.
By 2030, we will promote the development of digital leaders through the following three educational activities.
### **1. Sowing seeds for the next generation**
We will expand digital education at universities and vocational schools to cultivate young people with the skills to save their local communities.
### **2. 'Mount Zero' regional seminars**
We will hold introductory seminars that avoid difficult jargon to spread digital technologies that anyone can practice.
### **3. Nurturing empathetic professionals**
We will train consultants who can work alongside clients from the same perspective to support regional growth.
## 'Brightening Japan from Aomori with Digital.'
Representative Kazuyoshi Mori was born and raised in Hachinohe City, Aomori Prefecture. Aomori's average monthly income is among the lowest in the nation, and many young people are leaving the prefecture. However, by learning digital marketing correctly, it is possible to attract customers from all over the world and deliver value regardless of location.
When used well, digital marketing leads to sales and profits and makes everyone involved happy. We will do our utmost to eliminate the 'digital divide' through the power of education and realize a future where everyone can say with a smile, 'Digital is on my side.'
"Is there any evidence for that measure?"
"We need more commitment to increase engagement."
How much have such somewhat condescending, katakana-laced phrases intimidated local business owners? As we continued to support digital marketing in local cities across Japan, including our representative Kazuyoshi Mori's hometown in Aomori Prefecture, we witnessed a sad reality.
That reality is that 'digital, which should be convenient and boost sales,' has been turned into 'something difficult, scary, and irrelevant to us' by the wall of jargon.
We want to reduce, even by one, the number of people who suffer from 'digital pain'—those who paid a high price for a website but left it untouched because they didn't know how to use it, or those who left everything to an ad agency but are unsure if it's actually profitable. This has been the enduring wish of Yoshiwa no Mori Inc.
## Our Dream: To cultivate 100,000 'self-reliant digital leaders' nationwide by 2030.
Our dream is to create a world where every shop owner and small to medium-sized business owner in Japan can master digital marketing with their own hands, just like a familiar piece of stationery, and freely generate sales and profits.
By 2030, we will promote the development of digital leaders through the following three educational activities.
### **1. Sowing seeds for the next generation**
We will expand digital education at universities and vocational schools to cultivate young people with the skills to save their local communities.
### **2. 'Mount Zero' regional seminars**
We will hold introductory seminars that avoid difficult jargon to spread digital technologies that anyone can practice.
### **3. Nurturing empathetic professionals**
We will train consultants who can work alongside clients from the same perspective to support regional growth.
## 'Brightening Japan from Aomori with Digital.'
Representative Kazuyoshi Mori was born and raised in Hachinohe City, Aomori Prefecture. Aomori's average monthly income is among the lowest in the nation, and many young people are leaving the prefecture. However, by learning digital marketing correctly, it is possible to attract customers from all over the world and deliver value regardless of location.
When used well, digital marketing leads to sales and profits and makes everyone involved happy. We will do our utmost to eliminate the 'digital divide' through the power of education and realize a future where everyone can say with a smile, 'Digital is on my side.'