PORTER will release "BUS GIRL," a new bag series themed after "bus girls," the professional women who were active in the Showa era, starting April 3, 2026. This series embodies Yoshida & Co.'s "One Stitch, One Soul" philosophy, proposing a "new classic" for the modern age.
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PORTER will release “BUS GIRL,” a new bag series themed after “bus girls”—professional women who were active in the Showa era—starting April 3, 2026 (Friday).
From the aspiration of 100 years ago, to a modern classic. A beautiful bag for today’s era.
Around 1935, when Yoshida & Co. was founded, women working as “bus girls” were active in Japan.
This profession emerged in the early Showa period, about 100 years ago, and in an era where it was still uncommon for women to work like men, it became a symbol of women’s social advancement and a new era, admired by many.
The PORTER BUS GIRL series combines the “bus girl” theme with the functional convenience characteristic of work bags. With the spirit of “One Stitch, One Soul” (Isshin Nyukon), a philosophy Yoshida & Co. has held since its founding, the company, celebrating its 90th anniversary, releases this bag to the world as a “new classic” that feels beautiful in the present day.
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