Yonenoya to Release "Premium Matcha Azuki Taiyaki" on April 24, 2026, a Limited-Time Product with Enhanced Matcha Flavor
Yonenoya Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture) will begin selling its popular seasonal product, "Premium Matcha Azuki Taiyaki," at Yonenoya stores nationwide starting April 24, 2026. This year's version features an enhanced matcha flavor and a refined balance of ingredients. The product, first launched in 2022, has sold over 300,000 units cumulatively. The price starts from 230 yen (tax included).
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- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 14, 2026 at 13:02 (2h 30m after Collected)
Yonenoya Co., Ltd., led by Representative Director Shohei Murase, will launch the "Premium Matcha Azuki Taiyaki" on April 24, 2026, available for a limited time at its stores across Japan. The product, which has cumulatively sold over 300,000 units since its initial release in 2022, has been further developed this year to offer a richer matcha aroma and deeper flavor. It features a dough kneaded with rich Uji matcha, a smooth matcha cream made with matcha from Nishio, Aichi Prefecture, and carefully selected Ogura red bean paste. The company, founded in 1948, operates 188 stores specializing in dango, taiyaki, and takoyaki. Its business also includes "Takohai Yonenoya" izakayas in Chengdu, China (since 2020), "Oyonet Cafe" and "Yonenoya" premium bread stores (since 2021), and "Y" Japanese lasagna specialty store (since 2023).