Launch of "Miekata": Identifying the True Nature of Hidden Sales Losses and Guiding Improvement Decisions
Yomubee Inc. has launched the 'Miekata Universal Design Diagnosis Service', leveraging the perspective of visually impaired users to identify hidden drop-off causes on websites, preventing opportunity losses and improving CV rates.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 13:16 (98h 44m after Collected)
Logo of Miekata Universal Design Diagnosis Service: Diagnosing websites and apps through the perspective of people with visual impairments.
Yomubee Inc. (Headquarters: Taito-ku, Tokyo; Representative: Rikiya Arai) has launched "Miekata Universal Design Diagnosis Service" (hereinafter "Miekata") to identify hidden sales losses on corporate websites.
This service is designed for personnel who feel challenged by CV (conversion) improvements and drop-off analysis on their websites.
[Sales Loss Caused by "Information Exists but Doesn't Get Across"]
Although many corporate websites contain the necessary information, users drop off for reasons such as:
- Not knowing what is where
- Being unable to reach the required information
- Not being able to judge what to do next
This drop-off not only directly leads to lost sales opportunities (missed CVs), but the failure to convey information also causes an increase in inquiries (increased response costs), resulting in losses in terms of both sales and costs.
Based on actual usage by visually impaired individuals, Miekata identifies the causes of drop-offs and increased inquiries that occur during the information acquisition, judgment, and action processes, supporting the creation of sales opportunities and decisions on operational efficiency improvements.
[Enhancing the "Quality" of Inquiries by "Getting Across"]
The goal is not simply to reduce inquiries themselves, but to create a situation where users deepen their understanding beforehand, allowing customers to focus their inquiries on points essential for their consideration.
As a result, cases have been confirmed where the variation in response quality is suppressed while simultaneously reducing unmanageable requests and improving customer satisfaction.
Some improvements have also been confirmed to lead to reduced inquiries and improved CVs.
[Visually Impaired Individuals as Often-Overlooked Potential Customers]
It is reported that the PC usage rate among visually impaired individuals is 94.1% (*1), and websites serve as their primary means of information acquisition and decision-making.
People with visual difficulties are potential customers who compare, consider, and make decisions on the web, and are inherently a reachable customer segment.
On the other hand, there are many cases where they drop off during the consideration stage due to reasons such as being unable to reach information or make judgments, leading to sales opportunity losses from unconscious missed opportunities that are hard for companies to recognize.
Miekata is a new approach that "visualizes" the "reasons for not reaching CV" and "unconscious missed opportunities" that are difficult for corporate marketing and web personnel to grasp.
*1 Health and Labour Sciences Research Grant (Comprehensive Research Project on Disability Policy) Summary Research Report: Survey on the Usage of ICT Devices by Visually Impaired Persons
[BtoB Opportunity Loss Born from the Gap Between Actual Usage and Design]
Visually impaired individuals use assistive technologies like screen readers to operate PCs, viewing and understanding websites based on text information.
On the other hand, because understanding of actual usage situations—such as:
- How they acquire information
- What kind of design allows them to judge and act without hesitation
—has not sufficiently advanced, there are many cases where this is not considered in website design.
As a result, even if the information itself exists, the customers who could originally be reached drop off at the consideration stage due to design problems.
Furthermore, when visually impaired individuals working for companies select outsourcing or business partners, corporate websites where information cannot be acquired are excluded from candidates, which directly leads to BtoB opportunity losses.
[Miekata's Philosophy]
Miekata is not based on traditional evaluations like "usable/unusable" or "operable," but on whether the target information can be reliably acquired and whether judgments and actions can be made based on that information.
Based on actual usage by visually impaired individuals, we specify:
- Where information acquisition stops
- Where judgment becomes impossible
- Where users drop off without taking action
and clarify the causes of failing to reach CV.
Miekata is designed not just as an investigation, but as a standard to put companies in a position to prioritize improvements, determine the scope of response, and make investment decisions.
[Comparison Between General Diagnosis and Miekata's "Judgable" Content]
Organize the current situation in 30 minutes! Miekata Free Consultation.
We accept free consultations from companies and personnel who are wondering if their website is missing customers, unable to fully grasp current issues, or struggling with the priority of improvements.
Yomubee Inc. (Headquarters: Taito-ku, Tokyo; Representative: Rikiya Arai) has launched "Miekata Universal Design Diagnosis Service" (hereinafter "Miekata") to identify hidden sales losses on corporate websites.
This service is designed for personnel who feel challenged by CV (conversion) improvements and drop-off analysis on their websites.
[Sales Loss Caused by "Information Exists but Doesn't Get Across"]
Although many corporate websites contain the necessary information, users drop off for reasons such as:
- Not knowing what is where
- Being unable to reach the required information
- Not being able to judge what to do next
This drop-off not only directly leads to lost sales opportunities (missed CVs), but the failure to convey information also causes an increase in inquiries (increased response costs), resulting in losses in terms of both sales and costs.
Based on actual usage by visually impaired individuals, Miekata identifies the causes of drop-offs and increased inquiries that occur during the information acquisition, judgment, and action processes, supporting the creation of sales opportunities and decisions on operational efficiency improvements.
[Enhancing the "Quality" of Inquiries by "Getting Across"]
The goal is not simply to reduce inquiries themselves, but to create a situation where users deepen their understanding beforehand, allowing customers to focus their inquiries on points essential for their consideration.
As a result, cases have been confirmed where the variation in response quality is suppressed while simultaneously reducing unmanageable requests and improving customer satisfaction.
Some improvements have also been confirmed to lead to reduced inquiries and improved CVs.
[Visually Impaired Individuals as Often-Overlooked Potential Customers]
It is reported that the PC usage rate among visually impaired individuals is 94.1% (*1), and websites serve as their primary means of information acquisition and decision-making.
People with visual difficulties are potential customers who compare, consider, and make decisions on the web, and are inherently a reachable customer segment.
On the other hand, there are many cases where they drop off during the consideration stage due to reasons such as being unable to reach information or make judgments, leading to sales opportunity losses from unconscious missed opportunities that are hard for companies to recognize.
Miekata is a new approach that "visualizes" the "reasons for not reaching CV" and "unconscious missed opportunities" that are difficult for corporate marketing and web personnel to grasp.
*1 Health and Labour Sciences Research Grant (Comprehensive Research Project on Disability Policy) Summary Research Report: Survey on the Usage of ICT Devices by Visually Impaired Persons
[BtoB Opportunity Loss Born from the Gap Between Actual Usage and Design]
Visually impaired individuals use assistive technologies like screen readers to operate PCs, viewing and understanding websites based on text information.
On the other hand, because understanding of actual usage situations—such as:
- How they acquire information
- What kind of design allows them to judge and act without hesitation
—has not sufficiently advanced, there are many cases where this is not considered in website design.
As a result, even if the information itself exists, the customers who could originally be reached drop off at the consideration stage due to design problems.
Furthermore, when visually impaired individuals working for companies select outsourcing or business partners, corporate websites where information cannot be acquired are excluded from candidates, which directly leads to BtoB opportunity losses.
[Miekata's Philosophy]
Miekata is not based on traditional evaluations like "usable/unusable" or "operable," but on whether the target information can be reliably acquired and whether judgments and actions can be made based on that information.
Based on actual usage by visually impaired individuals, we specify:
- Where information acquisition stops
- Where judgment becomes impossible
- Where users drop off without taking action
and clarify the causes of failing to reach CV.
Miekata is designed not just as an investigation, but as a standard to put companies in a position to prioritize improvements, determine the scope of response, and make investment decisions.
[Comparison Between General Diagnosis and Miekata's "Judgable" Content]
Organize the current situation in 30 minutes! Miekata Free Consultation.
We accept free consultations from companies and personnel who are wondering if their website is missing customers, unable to fully grasp current issues, or struggling with the priority of improvements.