YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan
Key facts
- YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan
- YOMIKO has released a consumption and behavior survey report covering the top five regions for inbound tourism to Japan.
- Date: March 29, 2026
Direct answer
YOMIKO has released a consumption and behavior survey report covering the top five regions for inbound tourism to Japan.
- Citation
- YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
YOMIKO has released a consumption and behavior survey report covering the top five regions for inbound tourism to Japan.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 16:51
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1396h 35m after Published)
Yomiko Advertising Inc. (Headquarters: Minato-ku, Tokyo; President: Hideyuki Kikuchi; hereinafter "YOMIKO") has conducted a survey on the realities of travel to Japan, including travel awareness, on-site behavior, and consumption trends, targeting the top five regions in terms of visitor numbers and spending: China, Hong Kong, Taiwan, South Korea, and the United States. This survey was conducted to accurately capture the currently robust inbound demand. The results have been compiled into a report designed to assist companies in developing efficient communication measures, sales strategies, and product development.
【Key Survey Findings (Characteristics by Region)】
China: Longer stays and higher budgets. Strong interest in pop culture and nature experiences.
Hong Kong: Many repeat visitors with a balanced interest in both urban and natural settings. Higher budgets.
Taiwan: Visits feel like weekend getaways. Relatively high frequency of travel with friends and acquaintances. High appreciation for Japanese cuisine.
South Korea: High demand for short, casual trips. Strong interest in hot springs and Okinawa.
USA: Longest average stay and highest budget. Shopping ranks in the top three experiences.
■ Regional Characteristics
China: 44% of visitors are affluent individuals with assets over $1 million. The average stay is 7 days with an average budget of 550,000 yen. They find "nature experiences," "cultural experiences," and "pop culture" to be the charms of Japan.
Hong Kong: With an average of 6.3 visits to Japan, they visit with a sense similar to domestic travel. The average budget is 480,000 yen, with a balanced interest in cities, nature, and Japanese food.
Taiwan: Travel with friends and acquaintances is higher than other countries at 19%. With an average of 5.3 visits, they show strong interest in cultural experiences and high appreciation for Japanese food.
South Korea: With an average budget of 290,000 yen, the ease of access makes it a popular destination for affordable trips, with high interest in hot springs (ryokan) and Okinawa.
USA: The average stay is long at 8.6 days, with an average budget of 690,000 yen. There are many family trips with preschool children, and there is a high interest in shopping.
■ Category Characteristics (Partial)
Dining Out: "Japanese food (Washoku, sushi, Wagyu beef)" is highly regarded by visitors from Taiwan, Hong Kong, and others.
FAQ
What is the main purpose of the 'Inbound Demand Comprehensive Survey Report' released by YOMIKO?
The report aims to enhance the understanding of international visitors to Japan by capturing current inbound demand and assisting companies in developing communication measures, sales strategies, and product development.
Which five regions were targeted in YOMIKO's survey on international visitors to Japan?
The survey targeted China, Hong Kong, Taiwan, South Korea, and the United States, which are the top five regions in terms of visitor numbers and spending.
What specific aspects of travel to Japan were covered in the survey conducted by YOMIKO?
The survey covered travel realities, awareness, information sources before and during travel, as well as behaviors and intentions across five categories: experiences, food, accommodation, shopping, and locations.
What are some key characteristics of Chinese visitors to Japan identified in the report?
Chinese visitors tend to have longer stays and higher budgets, with a strong interest in pop culture and nature experiences. Affluent individuals with assets over $1 million constitute 44% of these visitors.
According to the survey findings, which region's visitors have the longest average stay and the highest budget in Japan?
Visitors from the USA have the longest average stay and the highest budget among the surveyed regions, with shopping ranking among their top three experiences.