[New Product] MARLMARL and MATO by MARLMARL launch "Jinbei & Kinchaku" for parents and children to enjoy "together". A new collection to color summer memories with connecting patterns.
Yom Co., Ltd.'s brands MARLMARL and MATO by MARLMARL are launching a collection of jinbei, bibs, and drawstring bags for parent-child matching outfits. This collection, which proposes creating summer memories, features modern arrangements of traditional patterns.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 00:30
- 🔍 Collected: May 14, 2026 at 16:02
- 🤖 AI Analyzed: May 15, 2026 at 04:30 (12h 28m after Collected)
Yom Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Kazuya Fukasawa), which operates the baby gift brand "MARLMARL" and the parents' brand for those who value their own style "MATO by MARLMARL," will release [Jinbei, Bib, Kinchaku Bag] for parent-child link coordination on its e-commerce site on May 14, 2026 (Thursday), and in directly managed stores nationwide from May 15 (Friday).
A special "togetherness" just for parent and child
A new collection where MARLMARL's jinbei and bibs connect with MATO's kinchaku with the same pattern.
It's not an exact match, but the joy of realizing "Oh, we're the same" in a casual moment. The connecting pattern gently expands the conversation between parent and child.
Left: squares beni / Right: dots ruri
Original patterns studded with auspicious motifs
- squares beni
Oyako-jima (family safety, prosperity of descendants), shippo (seven treasures of Buddhist scriptures), ichimatsu (checkered), en (harmony)
- dots ruri
Asanoha pattern (healthy growth), uroko pattern (warding off evil)
1. "Jinbei" - a modern take on tradition
We have arranged traditional Japanese patterns like "shippo" and "asanoha" with a modern nuance typical of MARLMARL.
The 80cm size is an ensemble of a baby-friendly romper and a happi coat. The 100cm and 120cm sizes are separate top and bottom sets for active movement.
squares beni
80cm size
squares beni
100/120cm size
dots ruri
80cm size
dots ruri
100/120cm size
- jinbei (squares beni / dots ruri) ¥11,000_tax in
size: 80cm, 100cm, 120cm
2. "Bib" - to share the first summer
We have prepared a bib with the same pattern so that newborn babies celebrating their "first summer" can enjoy it with their families. The modern Japanese pattern pairs perfectly with Western clothes.
A set-up with the jinbei romper is also recommended.
The baby can wear the bib, siblings the jinbei, and adults the kinchaku for a complete family coordination.
squares beni
dots ruri
- bib (squares beni / dots ruri) ¥3,520_tax in
3. KINCHAKU BAG
A design that evokes the mood of a summer night with a sparkling foil print. A large, swaying tassel is a key feature.
To open and close, just slide the stopper on the back.
We focused on usability while keeping the front design intact.
Its storage capacity is more than it looks! It's a self-standing round-bottom shape that can easily hold valuables plus a little extra.
squares beni
dots ruri
- KINCHAKU BAG (squares beni / dots ruri) ¥6,050_tax in
When the same patterns are lined up, it creates a moment of parent-child connection that is conveyed without words.
The time to get ready, the journey to the destination, and even the scent of the night lingering on the way home are all part of summer. We hope that all of it becomes a lifelong "summer memory" for parents and children.
New Collection
■ What is MARLMARL?
MARLMARL is a gift brand for babies and kids.
With high practicality and a unique design not found elsewhere, their "round" bibs and meal aprons are highly supported not only for baby gifts but also by families raising children.
▶︎Brand Site
▶︎Shop List
▶︎Official Instagram
■ What is MATO by MARLMARL?
MATO by MARLMARL is a brand for adults who value their own style.
Its high functionality, originating from parenting, is easy for everyone to use.
▶︎Official Instagram
【Company Profile】
Company Name: Yom Co.,Ltd
English Name: Yom Co.,Ltd
Location: Sumitomo Fudosan Harajuku Bldg. 16F, 2-34-17 Jingumae, Shibuya-ku, Tokyo 150-0001
Representative: CEO Kazuya Fukasawa
Established: November 2012
URL: https://www.yom.jp/