MARLMARL and MATO by MARLMARL Launch Parent-Child Coordinated Jinbei, Bibs, and Kinchaku Bags

Yom Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kazuya Fukazawa) will launch new parent-child coordinated items from its baby gift brand MARLMARL and its parents’ lifestyle brand MATO by MARLMARL. The lineup includes jinbei, bibs, and kinchaku bags, available on the company’s official e-commerce site from Thursday, May 14, 2026, and at directly operated stores nationwide from Friday, May 15. A special kind of “together” shared only by parents and children. The new collection connects MARLMARL’s jinbei and bibs with MATO’s kinchaku bags through matching patterns. They are not exactly identical outfits, but they create the joy of noticing, in an everyday moment, “Oh, we match.” The connected patterns gently spark parent-child conversations. The original patterns are scattered with auspicious Japanese motifs. “squares be i” features oyako stripes symbolizing family safety and prosperity of descendants, shippo representing the seven treasures in Buddhist scripture, ichimatsu checks, and circles symbolizing harmony. “dots u i” features hemp-leaf motifs symbolizing healthy growth and scale motifs for protection against evil and misfortune. 1. “Jinbei -jinbei-”: Wearing tradition in a modern way Traditional Japanese motifs such as shippo and hemp leaves have been reinterpreted with MARLMARL’s contemporary sensibility. The 80cm size is a baby-friendly ensemble of a romper and happi coat, while the 100cm and 120cm sizes are two-piece sets designed for active movement. Available in squa es be i and dots u i patterns, priced at 11,000 yen including tax, in sizes 80cm, 100cm, and 120cm. 2. “Bib -bib-”: Sharing baby’s first summer Matching-pattern bibs are available so even newborn babies experiencing their first summer can enjoy coordinated styling with the family. The modern Japanese patterns pair naturally with everyday clothing and are also recommended as a set with the jinbei romper. Babies can wear bibs, siblings can wear jinbei, and adults can carry kinchaku bags for a coordinated family look. Available in squa es be i and dots u i patterns, priced at 3,520 yen including tax. 3. MATO by MARLMARL “KINCHAKU BAG” The kinchaku bag features shimmering foil prints that evoke the mood of a summer night, accented by a large swaying tassel. It opens and closes simply by sliding the stopper on the back, preserving the front design while improving usability. The bag offers more storage than it appears, with room for valuables plus extra items, and has a self-standing round-bottom shape. Available in squa es be i and dots u i patterns, priced at 6,050 yen including tax. When the same patterns appear side by side, they create parent-child moments that can be felt without words. The time spent getting ready, the journey out, and even the lingering scent of the summer night on the way home are all part of summer. May each of these moments become lifelong summer memories for parents and children. MARLMARL is a gift brand for babies and children. Known for highly practical items and unique designs such as its signature round bibs and meal aprons, the brand is widely supported for baby gifts and by families raising children. MATO by MARLMARL is a brand for adults who value their own personal style. Its high functionality, developed from the perspective of parenting, is designed to be easy for everyone to use. Company profile: Yom Co., Ltd.; address: Sumitomo Fudosan Harajuku Building 16F, 2-34-17 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan; Representative Director: Kazuya Fukazawa; established in November 2012; URL: https://www.yom.jp/.