Yokowo to Exhibit for the First Time at the International Car Rental Show (ICRS) in Grapevine, Texas, USA

Yokowo Co., Ltd. will make its debut at the International Car Rental Show (ICRS) in Grapevine, Texas, from May 13-15, 2026, showcasing its in-vehicle IoT solution. This marks a strategic step towards entering the North American car rental market.
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  • 📰 Published: April 28, 2026 at 19:00
  • 🔍 Collected: April 28, 2026 at 10:31
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Yokowo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Katsuhei Yanagisawa; hereinafter "Yokowo") will exhibit for the first time at the "International Car Rental Show (ICRS)," the largest international exhibition in the car rental industry, held for three days from May 13 (Wednesday) to May 15 (Friday), 2026, at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, USA. At the venue, Yokowo will demonstrate its "in-vehicle IoT solution" through actual vehicle usage scenarios, enabling communication, control, and information acquisition using in-vehicle devices. The "International Car Rental Show (ICRS)" is the world's largest international conference and exhibition in the car rental industry, bringing together car rental operators and service providers from around the world to share the latest technological trends, industry trends, and operational know-how. The "in-vehicle IoT solution" to be exhibited has been provided in Japan since 2019 and has already been adopted in a wide range of fields, including car rental and car-sharing operators, as well as corporations and government agencies. This exhibition at ICRS marks Yokowo's first step towards approaching the North American car rental market. The "in-vehicle IoT solution" adopts a compact and lightweight design, allowing it to be flexibly installed in vehicles with limited mounting space. It also enables remote monitoring and control of the operating status of vehicles and mounted equipment as needed. Furthermore, it supports not only smart keys (remote control keys) but also cylinder keys and can be installed in 24V vehicles, making it adaptable to various vehicles such as passenger cars, trucks, buses, construction machinery, and agricultural machinery. In recent years, particularly in North America, the introduction of car rental and car-sharing services that can complete everything from reservation to vehicle usage non-face-to-face using smartphones has been progressing, driven by the increasing demand for 24-hour availability convenience and labor-saving. Taking this market environment into consideration, Yokowo aims to use this exhibition as an opportunity to create new contacts with key customers, including companies that have not previously adopted Yokowo's antenna products, and to assess market needs and business possibilities as it considers a full-scale expansion in the North American market in the future. Yokowo will continue to build on its cultivated technology and achievements in IoT antennas and solution fields, aiming to contribute to the development of global mobility services and social needs. ■ Exhibition Overview Name: International Car Rental Show (ICRS) Dates: May 13 (Wednesday) - 15 (Friday), 2026 Venue: Gaylord Texan Resort & Convention Center Location: Grapevine, Texas, USA (Note) The contents described in the news release are information as of the date of the press announcement. They may be changed without prior notice thereafter. Please be aware in advance. Yokowo Co., Ltd. Incubation Center Mr. Inoue E-mail: solution-sales@group.yokowo.com TEL: 090-1507-4089 HP: https://www.yokowo-dx.com/