Yokohama Vanilla Holds Limited-Time Pop-Up Store at "ecute Omiya"!

Yokohama Vanilla Inc. (Yokohama City, Kanagawa Prefecture, President & CEO Yuto Takahashi, hereafter "our company"), which develops the gift sweets brand "Yokohama Vanilla" originating from Yokohama, is pleased to announce that it will hold its first limited-time pop-up store at "ecute Omiya," a commercial facility within the JR Omiya Station ticket gates. This will be their second appearance at Omiya Station since December of last year. For a special gift for loved ones or a treat for yourself to brighten your everyday life. They are easy to carry at room temperature and individually wrapped, making them ideal as companions for business trips or return visits home. Please take this opportunity to enjoy this new standard Yokohama souvenir in various ways. ■ Sales Overview Sales Location: ecute Omiya Central Ticket Gate (South) Sweets ① (Event Space) Sales Period: Monday, April 6, 2026 - Sunday, May 10, 2026 Sales Method: Free Sale Products on Sale: "Salt Vanilla Financier" - 3-piece mini gift box, 6-piece gift box "Salt Vanilla Creamy Sable" - 8-piece mini gift box, 16-piece gift box Sales Prices: "Salt Vanilla Financier" - 3 pieces: ¥1,100, 6 pieces: ¥2,160 (all prices include tax) "Salt Vanilla Creamy Sable" - 8 pieces: ¥1,550, 16 pieces: ¥2,970 (all prices include tax) Business Hours: (Mon-Sat) 8:00 AM - 10:00 PM (Sun & Holidays) 8:00 AM - 8:30 PM *In case of consecutive holidays, the last day will be Sunday/holiday business hours. *From May 3rd to May 5th, business hours will be until 10:00 PM. Official HP of ecute Omiya here! *Photos and illustrations are for image purposes only. *Prices are displayed as total amounts including consumption tax. *To allow more customers to purchase, the number of items per person may be limited. *As quantities are limited, please forgive us when sold out. *Yokohama Vanilla member points will be awarded upon purchase. Please present your Yokohama Vanilla official LINE membership card at checkout. *Due to circumstances, sales methods may be partially changed or canceled. ◾️ Gift Outline for "Special Banimarru Sticker: School Entrance Ceremony ver." During the period, for every 2 boxes of the "Salt Vanilla Financier" 6-piece gift box purchased at this pop-up store, you will receive one "Special Banimarru Sticker: School Entrance Ceremony ver." as a gift. *Quantities are limited. Please understand that it will end as soon as supplies run out. *In April, this sticker will also be a limited gift for purchasers at the Yokohama Takashimaya store, each permanent sales floor, and each pop-up store. For details of the campaign, please refer to here. ■ Products for Sale

◾️ Gift Sweets

【First Batch】Salt Vanilla Financier ◾️ Sales Price - 3-piece mini gift box, individually wrapped: ¥1,100 (incl. tax) - 6-piece gift box, individually wrapped: ¥2,160 (incl. tax) ◾️ Sales Stores Yokohama Takashimaya Store, Shin-Yokohama Station (in front of the Shinkansen East Ticket Gate), Tokyo Station (outside the ticket gates) "PRECIOUS DELI TOKYO", Akarenga [Depot], Ebina SA Upbound, Yokohama Minatomirai Manyo Club, GOODIES YOKOHAMA, Marine Tower Shop, Yokohama Memories (Sogo Yokohama Store, Landmark Plaza Store, Lacis Front Store), Yokohama 001 (Takashimaya Yokohama Store), and other limited-time pop-up stores. Made with 100% flour using domestic wheat. A carefully crafted vanilla financier, baked to be moist inside and crispy outside. By finely adjusting the settings of the latest tunnel oven and baking at high temperature for a short time, moisture, vanilla, and deliciousness are firmly locked in. Finally, by carefully sprinkling rock salt on each one, Yokohama Vanilla's proud "Salt Vanilla Financier" is completed. On the sales start date in February 2025, it was certified by Guinness World Records™ as the World No. 1 in the number of financiers sold in 12 hours. This product, the flagship item representing both the "Yokohama Vanilla" brand and our company, is chosen by many customers as a reliable souvenir from Yokohama. 【Product Movie】Salt Vanilla Financier (Narration: Yuto Takahashi) Details of the product here! 【New Product】Salt Vanilla Creamy Sable ◾️ Sales Price - 8-piece mini gift box, individually wrapped: ¥1,550 (incl. tax) - 16-piece gift box, individually wrapped: ¥2,970 (incl. tax) ◾️ Sales Stores Yokohama Takashimaya Store, Shin-Yokohama Station (in front of the Shinkansen East Ticket Gate), Tokyo Station (outside the ticket gates) "PRECIOUS DELI TOKYO", Akarenga [Depot], Ebina SA Upbound, Yokohama Minatomirai Manyo Club, GOODIES YOKOHAMA, Marine Tower Shop, Yokohama Memories (Sogo Yokohama Store, Landmark Plaza Store, Lacis Front Store), Yokohama 001 (Takashimaya Yokohama Store), and other limited-time pop-up stores. The second gift sweets from Yokohama Vanilla, with the concept of "A premium bite that you want to give casually." The refined packaging and exquisite taste make it a popular choice not only as a souvenir from Yokohama but also as a stylish gift to share. The biggest charm is the contrast of new textures created through meticulous temperature control. First, take a bite, and the delicately baked sable crumbles gently, followed by the rich, specially made vanilla chocolate cream that melts smoothly. The Andes pink rock salt sprinkled on top sharpens the taste and leaves a deep aftertaste. Enjoy a blissful experience where everything melts together on your tongue, with the rich aroma of natural Bourbon vanilla extract used abundantly. 【Product Movie】Salt Vanilla Creamy Sable (Narration: Yuto Takahashi) Details of the product here! ■ About Yokohama Vanilla, a Gift Sweets Brand from Yokohama 【Brand Story】 ~Yokohama Sea Breeze~ Eternal Dream Vanilla Yokohama Vanilla is a gift sweets brand from Yokohama, planned and developed by Yuto Takahashi, who was born and raised in Yokohama, based on his image of the city. To pursue Takahashi's ideals, industry professionals from partner companies with extensive experience in famous gift sweets have gathered to develop products with meticulous attention to ingredients and manufacturing methods. ■ Company Overview and Representative's Profile Yokohama Vanilla Inc. English Name: Yokoham Vanilla Inc. (Former Company Name: YX factory Inc.) Head Office Location: Kanagawa Prefecture, Yokohama City Representative: Yuto Takahashi, President and CEO Yuto Takahashi Profile Born in 1999. From Yokohama City. Belonged to a talent agency from 2015, widely active in TV, stage, concerts, etc. Left the talent agency in 2024, established YX factory Inc. (now Yokohama Vanilla Inc.) in Yokohama City, and assumed the position of President and CEO. As a startup entrepreneur, he is developing the Yokohama-based gift sweets brand "Yokohama Vanilla". Yokohama Vanilla / Yuto Takahashi Official SNS List Inquiries regarding this matter: Yokohama Vanilla Inc. Official Website Contact Form: https://yokohamavanilla.com