Yokohama Beer's Return to Its Roots. Depicting Modern "Rest" with Tradition × Latest Hops. The 6th Canned Beer "Yokohama Saison" to be Released on April 1, 2026.
Yokohama Beer will release its 6th regular canned beer, "Yokohama Saison," on April 1, 2026. This new product returns to the brand's roots of connecting with farmers, reimagining the traditional farmhouse ale as a refreshing drink tailored for modern lifestyles. It features a blend of classic Belgian yeast and the latest "Krush" hops to provide a relaxing moment in a busy world.
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- 📰 Published: March 28, 2026 at 16:42
- 🔍 Collected: March 28, 2026 at 21:59 (5h 16m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 07:48 (417h 48m after Collected)
Yokohama's local beer brand "Yokohama Beer" (operated by Yokohama Beer Co., Ltd.) will sequentially release its 6th regular canned beer product, "Yokohama Saison," at retailers nationwide and its official online shop starting Wednesday, April 1, 2026.
What Yokohama Beer has re-examined now is the brand's origin: "the connection with producers (farmers)." The new work "Yokohama Saison" was born as a "cup of rest" tailored to modern lifestyles, based on the traditional "Saison" style that once quenched the thirst of Belgian farmers between summer agricultural works.
■ Challenging the Origin of "The Joy of Quenching Thirst"
Over a quarter of a century since our founding, what we have faced once again is the "peace of mind that beer brings." This time, Yokohama Beer focused on the traditional "Saison" style, which once quenched the thirst of Belgian farmers during their summer farm work. For Yokohama Beer, which has cherished its "connection with producers (farmers)," this style is truly the origin of the brand. We pursued a single glass to deliver a sudden "deep breath" to our busy modern daily lives.
■ Development Story: Why Yokohama Beer Brews a "Saison" Now. Connecting the "Feelings of Producers." The Affinity Between Brand Beliefs and Saison.
Since its founding, what Yokohama Beer has valued most is the "connection with producers (farmers)." We have walked with the mission (belief) of transforming the passion of those who touch the soil and grow crops into the form of beer to deliver to our customers.
This belief resonated with the roots of "Farmhouse Ale (Saison)," which was brewed by Belgian farmers for their own consumption. Snuggling up to the daily lives of producers and walking together. The style that embodies this spirit is Saison, and we have adopted it for our 6th canned beer as a symbol of the "connection" we want to convey to our customers once again.
The "Farmhouse Ale" of the Reiwa Era, Presented to Modern People
A "beer for breaks" where farmers in the past quenched their thirst between harsh agricultural works and stored vitality for tomorrow.
We replaced that story with a modern lifestyle.
A modern society overflowing with information and moving on a minute-by-minute schedule. For people living in the present, what is needed is not just alcohol, but a "proposal for a short rest" that suddenly releases the tension in their shoulders.
"Yokohama Saison," woven with traditional spiciness and the fresh aroma of the latest hops, is a presence that brings a "deep breath" to the gaps in everyday life. With one sip, you can feel the wind of Yokohama and the passion of the producers, and your busy days will change into a slightly richer landscape. We deliver such "modern rest" packed into this single bottle.
■ Product Commitment: Fusion of Traditional Yeast and the Latest Hop "Krush"
What Head Brewer Ida, who was in charge of recipe development this time, pursued was "respect for tradition and a challenge unique to Yokohama Beer."
Skeleton of Tradition: Uses classical "Belgian Saison" yeast. It inherits the royal road of Saison with a spicy and gorgeous aroma and a dry mouthfeel.
Essence of Innovation: Luxuriously adopts the latest globally attention-gathering hop "Krush." Fresh aromas like citrus and tropical fruit overlap in multiple layers.
Comfortable Design: By keeping the alcohol content down to 4.5%, a light body that makes you want to drink cup after cup is realized. Finished with a refreshing taste that blends into the scenery of everyday life.
Comment from Head Brewer Ida
"Protecting tradition does not mean stopping change. By adding the modern essence of the latest hops, we have breathed new life into the traditional Saison. I want to turn casual everyday life into a special landscape where the heart suddenly feels lighter. I prepared it with such thoughts. My highest recommendation is an early afternoon with nice weather. The fresh aroma brought by the latest hops will make you forget the busyness of your days and surely give you a luxurious time to pamper yourself just a little bit. I would be happy if I could deliver the best refresh time that stays close to everyone's daily lives at the end of the day."
Shoichi Ida Profile
Born in Saitama Prefecture in 1992. Encountered "Yokohama Lager" during his university days and decided to join Yokohama Beer out of his deep impression. Gained experience as an on-site part-time worker from 2014, and was assigned to the brewing department in 2015. In 2023, assumed the position of Brewing Director as a double head brewer together with Kazuki Kato.
■ Recommended Pairing
The refreshing acidity and spiciness peculiar to Saison enhance the meal. In particular, it pairs outstandingly well with white fish carpaccio flavored with herbs like dill, and dishes using early summer vegetables.
"Yokohama Saison" Product Overview
Volume: 350ml
ABV: 4.5%
IBU: 17
Suggested Retail Price: 427 yen (excluding tax)
Stores Handling the Product
Yokohama Beer directly managed stores (1st floor YOKOHAMA BEER STAND), Takashimaya Yokohama Store, Sogo Yokohama Store, Hiyoshi Tokyu Avenue Main Building 1F Tokyu Food Show Japanese and Western Liquor Department, Tama Plaza Store B1F Tokyu Food Show, Aobadai Tokyu Food Show, Tsuzuki Hankyu, Tobu Department Store Ikebukuro Store, Aeon Retail (some stores in the South Kanto area), Ito-Yokado (some stores in the Kanagawa area), Kitano Ace (some stores in the Kanto area), Motomachi Union (some stores), Yokohama Hakurankan, Yokohama Daisekai, 2416MARKET CAVE, 7-Eleven (some stores in the Yokohama area), Daily Yamazaki (some stores in the Yokohama area), gooz Icho Namiki Dori Store, Liquor Port Kuraya, Lawson Three F (some stores in the Yokohama area), Super Sanwa (some stores in the Kanagawa area), Belc Ariake Store, The Wharf House Yamashita Koen
*Sales will start sequentially from April 2026 onwards. Please note that product sales start times and stock status vary by store.
■ [Release Commemoration] Event Held at Main Store Restaurant UMAYA & 1st Floor Beer Stand!
To commemorate the release of the craft beer "Yokohama Saison", a special event will be held at "UMAYA" and the "1st Floor Beer Stand" on Wednesday, April 1, 2026!
We have prepared special plans for you to fully enjoy the charm of the new product.
① First Day of Release! Release Event in Main Store UMAYA 1st Floor Beer Stand
Only on the release day, Wednesday, April 1, you can enjoy "Yokohama Saison" canned beer in-store at the Main Store UMAYA 1st Floor Beer Stand. We hear there will also be a guerrilla rock-paper-scissors tournament where you can win presents...!
*Please note that draft beer of Yokohama Saison will not be available on April 1.
② Presenting 1 "Saison Can" as a Welcome Drink!
On the day, we will provide 1 can of "Yokohama Saison" for free as the first drink to all customers who visit UMAYA or the 1st Floor Beer Stand. Let's make a toast first with the refreshing aroma of Saison!
*The Saison can will be served opened.
③ 1st Floor Beer Stand Exclusive! Miniature Can Gacha is Free Once
Customers who spend 3,000 yen or more (including tax) at the 1st Floor Beer Stand can participate in the "Miniature Can Gacha" for free once (Regular sales price: 500 yen per play *including tax).
◆ Inquiries regarding the Yokohama Saison release commemoration event
Yokohama Beer Main Store Restaurant UMAYA
TEL: 045-641-9901
■ [Various Goods Also Appear to Commemorate the New Release of Yokohama Saison Can]
Introducing the "Yokohama Saison Can T-shirt" with the image color of Yokohama Saison boldly placed on the back with a logo, and an actual-size can design cutely printed on the front chest. Also available are miniature can keychains and wooden logo keychains featuring a full lineup of 6 types of Yokohama Beer cans, including the newly released Yokohama Saison.
*Miniature can keychains will be sold via gacha-gacha and will be random out of 6 types.
Ends as soon as they run out!
In limited quantities, we will also sell an advantageous set of a Saison can and a Yokohama Saison T-shirt!
Saison Can T-shirt Set ￥4,000 (tax included)
Sales start from Wednesday, April 1 at Yokohama Beer Main Store UMAYA
*Ends as soon as prepared quantities run out
Yokohama Saison is also sold on the mail order site!
https://yokohamabeer.com/store/
Rakuten Ichiba Store
https://www.rakuten.co.jp/yokohamabeer/
Yokohama Beer
"Yokohama Beer" is a local beer company founded in 1999. Based in Yokohama and Kanagawa, we nurture craft beer that connects people. Winner of numerous international beer awards. We are in pursuit of further beer quality! In addition, to liven up Yokohama, the "Craft Beer City" with the highest density of craft beer breweries in Japan, we are working on urban development through the "excitement" of craft beer.
■ HP
■ Online Store
https://yokohamabeer.com/store/
https://www.instagram.com/yokohamabeer
■ Inquiries (Yokohama Beer)
・ Inquiries Regarding Yokohama Saison (Product)
Yokohama Beer Brewery Co., Ltd.
TEL: 045-212-9633
WEB: https://yokohamabeer.com/
・ Inquiries Regarding the April 1 Yokohama Saison Release Commemoration Event
Yokohama Beer Main Store Restaurant UMAYA
TEL: 045-641-9901