WILDSIDE × BROSH Announces Second Collaboration Collection

WILDSIDE, an edgy conceptual project by Yohji Yamamoto Inc., is launching its second collaboration collection with BROSH, Japan’s first pomade brand with a presence in 50 countries worldwide. The collection will be available starting May 27 (Wed) on the WILDSIDE official online platform, at WILDSIDE YOHJI YAMAMOTO OSAKA, WILDSIDE YOHJI YAMAMOTO HARAJUKU, Yohji Yamamoto Hankyu MEN'S TOKYO, Tsutaya Tokyo, and the BROSH official online store.

Following the first successful collaboration in 2024, this second installment features three items—pomade, hair gel, and a cut cloth—that express BROSH’s product philosophy through WILDSIDE’s unique aesthetic.

The collection adopts the 'Bulldog Chain' graphic from the Yohji Yamamoto POUR HOMME 2014-15 Autumn/Winter collection. Featuring a striking bulldog and chain motif, it conveys both strength and coolness, with monochrome contrast highlighting a rugged presence and an underlying tension.

Both the pomade and gel feature an oriental woody scent tailored to the collaboration’s aesthetic. It transitions from spicy nuances to deep woody and amber notes, creating a fragrance that is quiet yet profoundly present.

The collection has been elevated into a unique synergy of rugged graphics and deep, resonant scents.

■ Product Lineup
- WILDSIDE × BROSH POMADE BULLDOG CHAIN: 2,750 JPY (tax included)
- WILDSIDE × BROSH GEL BULLDOG CHAIN: 2,860 JPY (tax included)
- WILDSIDE × BROSH CUT CLOTH BULLDOG CHAIN: 16,500 JPY (tax included)

■ Release Date
May 27, 2026 (Wed) *Available online from 12:00 PM JST

■ Participating Stores
[WILDSIDE Stores]
- Official Online Platform
- WILDSIDE YOHJI YAMAMOTO OSAKA
- WILDSIDE YOHJI YAMAMOTO HARAJUKU
- Yohji Yamamoto Hankyu MEN'S TOKYO

[BROSH Stores]
- BROSH Official Online Store
- Tsutaya Tokyo