Yogibo Inc. (CEO: Takeshi Igata), the company behind the "magical sofa that's too comfortable to move from," Yogibo, is launching the project "Yogibo DATSURIKI GYM" with the aim of developing Japan's martial arts scene and nurturing world-class fighters.

This project focuses on mastering "datsuryoku," a martial arts technique, by applying ancient Japanese martial arts knowledge and body control methods to modern combat sports, aiming to create an environment for nurturing athletes who can compete on a global scale.

- Japanese Martial Arts Body Control Re-evaluated Globally

In recent years, the global martial arts scene has seen tremendous growth, with rapid improvements in competitive levels alongside increasing spectator numbers.

However, we believe that Japan's fighter development environment, training methods, and support systems that allow athletes to dedicate themselves to their sport have not changed significantly, leading to a widening gap with international competitors. "Yogibo DATSURIKI GYM" will adopt an approach centered on "datsuryoku technique," which differs from conventional Western training. Datsuryoku is not simply about relaxing; by achieving a state of datsuryoku, one can "put weight into their punches" or "throw an opponent without resistance." This fundamental concept will be the core of improving athletic performance.

Overseas, there is growing interest in Japanese culture, exemplified by ninjas and samurai, and people are actively learning about martial arts, Zen philosophy, and body control concepts. In fact, many top international athletes and coaches are studying Japanese martial arts body mechanics and spirituality and incorporating them into their own sports.

On the other hand, within Japan, martial arts and competitive sports tend to be treated as separate entities, and martial arts knowledge is not fully utilized in the competitive arena.

We believe that by reconnecting these unique Japanese insights with modern combat sports, new possibilities for improving athletic performance will emerge.

"Yogibo DATSURIKI GYM" will incorporate Western training theories while collaborating with many martial artists and experts to verbalize and systematize martial arts, creating an environment where affiliated athletes can acquire these skills practically.

We aim to continuously produce athletes who can compete globally and contribute to the development of Japan's martial arts scene.

Furthermore, the technique of "datsuryoku" is a universal concept applicable not only to martial arts but to sports in general. Therefore, we will also focus on nurturing athletes who can compete globally, regardless of their specific sport.

- Background of the Yogibo DATSURIKI GYM Project

This project was initiated with the desire to "convey the technique of datsuryoku and nurture champions who can fight globally."

For the establishment of the gym, a base has been set up in Keihinjima, Ota-ku, Tokyo, with the cooperation of Yasuda Shipyard Co., Ltd. We are focusing not only on improving athletic performance but also on creating an environment where athletes can continue their challenges with peace of mind.

Moreover, by having Yogibo as the parent company, we will work to enhance the value and expand the recognition of athletes by leveraging our sponsorship activities and brand influence.

We aim to revitalize the entire martial arts scene by conveying not only competitive results but also the stories and challenges of each individual athlete to society.

Additionally, we are promoting the creation of a system that supports athletes long-term, including career development support even after retirement from competition. We aim to become a new hub for developing martial arts culture itself from a neutral standpoint, not limited to specific organizations or disciplines.

- "Datsuryoku" - A New Approach to Conditioning

"Yogibo DATSURIKI GYM" features a relaxation space utilizing Yogibo products.

We believe that time for resting the body and nerves is as crucial for improving athletic performance as intense training, and we have created an environment that supports recovery and concentration.

"Strength comes not from tensing up, but from achieving maximum output through datsuryoku."

Based on this philosophy, we will provide an environment where athletes can sincerely engage in their sport while balancing their mind and body.

- Affiliated Athletes

Machi Fukuda A new generation female mixed martial artist active in DEEP JEWELS, RIZIN, and currently ROAD TO UFC. With a judo background, she overwhelms opponents with her strong core and exceptional grappling skills despite her small stature. She gained attention as a "supernova" due to her high potential. In 2025, she won the DEEP JEWELS Strawweight Championship. Her gap between her adorable appearance and aggressive fighting style captivates many fans.

Takamasa Abiko An "old rookie" with an unusual background, transitioning to professional martial arts in his 40s after being a former J.League player. After retiring from soccer, he entered the world of martial arts as a new challenge and became a topic of conversation with his passionate fights in the RISE ring. He has experience as the oldest J.League player to debut and inspires many with his life philosophy that "age is irrelevant to challenges." He is currently active as a businessman and lecturer.

Seiya Tanigawa A K-1 fighter active with powerful striking and an aggressive, forward-moving fighting style. He has gained attention for his pressure fighting utilizing his physical strength and has made a presence in the kickboxing scene, including K-1. While showing a spirited fight in the ring, he also garners support for his sincere approach to the sport, and is a fighter expected to achieve further breakthroughs in the future.

- About Yasuda Shipyard Co., Ltd.

Company Name: Yasuda Shipyard Co., Ltd. Representative: Takayuki Nozawa, Representative Director Location: 3-4-1 Keihinjima, Ota-ku, Tokyo Established: April 1910 HP: https://www.yasuda-shipyard.com/ Business Activities: - Shipbuilding, repair, and maintenance business - Import and sales of pleasure boats and yachts, and used boat brokerage business - Marina operation, storage services, and marine lifestyle proposal business

- Overview | Yogibo DATSURIKI GYM

Name: Yogibo DATSURIKI GYM Location: 3-4-1 Keihinjima, Ota-ku, Tokyo, 143-0003 HP: https://datsuriki.yogibo.jp/

- About Yogibo

Yogibo is a lifestyle brand that offers relaxing items, including interior furniture and daily necessities, in addition to its beanbag sofas. Unlike conventional beanbag cushions, Yogibo beanbag sofas can be freely shaped into various forms such as beds, sofas, recliners, and chairs with a single item. As cutting-edge interior design with high aesthetic appeal, they are utilized in various places, not only in homes but also in hotels, hot spring inns, campsites, glamping facilities, and business settings in offices. Currently, we operate in 7 countries worldwide.

Partnerships with Society In Japan, Yogibo sponsors professional esports team "REJECT" and the All Japan Motocross participating team "Mountain Riders," and engages in diverse activities supporting sports, music, and culture, such as acquiring naming rights for live music venues. [Yogibo Partnership: https://yogibo.inc/csv/]

Professional Esports Team "REJECT" All Japan Motocross Participating Team "Mountain Riders" Main Sponsor Live House Naming Rights Acquisition

Value Creation Through Collaboration Yogibo actively engages in collaborations with companies holding domestic and international IPs (Intellectual Property). Through joint development with global brands such as "Disney Mickey and Friends" and "Star Wars," we have fused Yogibo's unique comfort with design. We will continue to promote "co-creation" that generates new value by combining the strengths of our partners through collaborations. [Yogibo Corporate Services: https://yogibo.inc/business]

Sustainability Activities Through initiatives like the "TANZAQ" project, where Yogibo places advertisements for organizations working to solve social issues, providing them with funds for their activities, producing and promoting "Sensory Rooms," and supporting disaster-stricken areas, we aim to "realize a society free from stress" through our business. [Yogibo Social Good "TANZAQ": https://tanzaq.jp]

5% of product sales contribute to solving social issues. "Yogibo Social Good Coupon" Supports the retirement of racehorses. TANZAQ advertises for Yogibo Versailles Resort Farm. Social Organizations (Partial List)

- Company Profile

Company Name: Yogibo Inc. Representative: Takeshi Igata, President and CEO Locations: - Tokyo Headquarters: 11F, Ginzen Nishishinbashi Bldg., 1-15-4 Nishishinbashi, Minato-ku, Tokyo, 105-0003 - Osaka Office: 2F, Ginzen Bingomachi Bldg., 3-6-5 Kowacho, Chuo-ku, Osaka, 541-0048 - Nagoya Office: 2F, Nagoya Zero Gate, 3-28-11 Sakae, Naka-ku, Nagoya, 460-0008 Established: February 1, 2002 Business Activities: - "Yogibo," the magical sofa that's too comfortable to move from - "TANZAQ," advertising aimed at sustainable social issue resolution - "YGB," delivering Yogibo's philosophy with accessible quality

FACT BOX

  • Source: PR TIMES
  • Category: 新規事業
  • Organizations: REJECT