Proposing New Customer Touchpoints Through Return Gifts: Exhibiting at Funeral Business Fair 2026

Yamato Co., Ltd. (Headquarters: Azumino City, Nagano Prefecture, and Chuo Ward, Tokyo; President and CEO: Yutaka Kawashima), responsible for gift operations within the Onward Group, will exhibit at the 'Funeral Business Fair 2026,' held at Pacifico Yokohama Exhibition Halls C and D from June 23 (Tue) to 24 (Wed, Tomobiki), 2026. The company will showcase 'YUKARI (Yukari),' a hybrid condolence catalog gift combining printed booklets and web access, along with its original customization service.

In recent years, the funeral industry has faced challenges such as member acquisition, information dissemination, and differentiation from competitors. There is a growing need for initiatives that create new touchpoints with attendees and foster ongoing relationships. Yamato focuses on the fact that return gifts reach attendees directly, proposing a new approach to leverage them for member acquisition, information sharing, and brand messaging.

Highlight ①: Hybrid Catalog Gift 'YUKARI' Aligned with Modern Needs

'YUKARI' is a hybrid condolence catalog gift that combines a physical booklet with online access.

Traditional booklet-style catalog gifts allow users to compare products on paper, but as the number of listed items increases, the volume of the booklet grows, making it cumbersome to carry. In condolence return gifts and memorial gifts, where many recipients are elderly, there is also demand for more compact formats.

On the other hand, card-type gifts are compact and easy to carry, allowing selection from a wide range of products online. However, some users express preferences such as 'wanting to see products on paper' or 'feeling uneasy about smartphone or internet registration.'

To address this, 'YUKARI' includes an 8-page compact booklet featuring 20 standard items inside the package. Recipients can either scan the QR code on the card to access a broad online product lineup or call in their order while referring to the booklet. Users can choose between web or phone ordering based on their preferred method.

This approach balances compactness and ease of selection, offering a new type of return gift that meets diverse needs.

Examples of items featured in the catalog package, booklet, and card catalog

'YUKARI' Lineup

Available in 14 courses ranging from 2,530 yen (tax included) to 55,880 yen (tax included), allowing flexible gifting based on budget and purpose.

Details: https://www.ymt-yamato.co.jp/catalog/93.html

Highlight ②: 'YUKARI' Original Customization Service for Promotional Use

At this exhibition, Yamato will also introduce its original customization service using 'YUKARI.'

This service allows businesses to customize elements such as the product ordering website, gift card, and packaging.

Immediately after a funeral, attendees often become more interested in their own funeral planning or end-of-life preparations, making it an ideal time to consider joining a funeral service provider or mutual aid association. Yamato proposes leveraging return gifts—items that directly reach attendees—as new customer touchpoints for member acquisition, information dissemination, and brand messaging.

【Use Cases】

Creating Touchpoints for Member Acquisition

By displaying the company’s homepage on the product ordering site and guiding users to membership program information or LINE Official Account registration, businesses can create touchpoints that foster ongoing relationships.

Disseminating Event and Seminar Information

By directing users to the company’s homepage, which features information on end-of-life planning seminars, consultation sessions, and campaign details, timely information can be delivered effectively.

Brand Messaging and Differentiation

The ordering website, card, and packaging can be customized with original designs. By incorporating the company’s logo and message, businesses can convey their unique brand identity and differentiate themselves from competitors.

Other Exhibited Products (Examples)

【SAYU】 A comprehensive condolence catalog gift available across a wide price range.

【Bimi Gourmet】 A gourmet catalog gift featuring carefully selected delicacies from Japan and abroad.

【Bosai Gift】 Features disaster preparedness items; suitable as prizes for campaigns or lotteries.

In addition, Yamato will also exhibit other condolence catalog gifts across various price ranges, such as 'Sara' and 'Wakyo' for premium segments. At the booth, visitors can view actual products and demo screens of the ordering website while learning about practical applications.

Exhibition Overview: Funeral Business Fair 2026

・Name: Funeral Business Fair 2026

・Dates: June 23, 2026 (Tue) 10:00–17:00 June 24, 2026 (Wed, Tomobiki) 10:00–16:30

・Venue: Pacifico Yokohama, Exhibition Halls C & D / Annex Hall (Symposium)

・Organizers: Sogo Unicom Co., Ltd., Monthly Funeral Business

・Our Booth: F-10 (next to Stage 1)

・Official Website: https://www.sogo-unicom.co.jp/funeral/fair/

About Yamato Co., Ltd.

Yamato Co., Ltd., part of the Onward Group, is a company that operates a wide range of gift services centered on catalog gifts. With a strength in comprehensive planning, production, sales, and operations tailored to the emotions of both givers and recipients, the company offers diverse gift solutions for both corporate and individual customers. In recent years, it has expanded its business into areas such as hometown tax donations in collaboration with local governments and social gifting.

https://www.ymt-yamato.co.jp/

・Company Name: Yamato Co., Ltd. (Yamato)

・Nagano Headquarters: 1178-11, Toyoshina Takaya, Azumino City, Nagano 399-8204

・Tokyo Headquarters: 3-10-5, Nihonbashi, Chuo Ward, Tokyo 103-0027, Onward Park Building 7F

・Yamato Direct Stores (6 locations nationwide, including Gotanda Gateway, Futako-Tamagawa, and Shibuya)

Store List: https://www.ymt-yamato.co.jp/service/#diregt

・Representative: President and CEO Yutaka Kawashima

・Business Activities: Planning, production, sales, and operation of gift products and catalog gifts

▼ Inquiries

Yamato Co., Ltd., Promotion Division

TEL: 03-6629-1505

Web Inquiry: https://www.ymt-yamato.co.jp/contact/