140-Year-Old Meidi-Ya and Onward Group's Yamato Collaborate to Launch Card-Type Gift Catalog on June 1st

Yamato Co., Ltd. is collaborating with Meidi-Ya Co., Ltd. to launch the 'Meidi-Ya Gift Catalog' on June 1st. This is the first card-type gift catalog that encapsulates Meidi-Ya's commitment to food, delivering carefully selected foods and alcoholic beverages from around the world since its founding in 1885. The lineup includes imported foods, gourmet items, kitchenware, and tableware. It can be used for various gift occasions, including seasonal gifts, wedding favors, and celebrations. In recent years, due to concerns about carrying food in hot weather and the desire to reduce luggage during travel, there is a growing need for 'gifts that can be received later' rather than just 'souvenirs handed over on the spot.' In response, this card-type gift catalog was planned to combine the convenience of gifting without physical burden with Meidi-Ya's high-quality food world. The catalog features four categories: 'Meidi-Ya Original,' 'Gourmet,' 'Kitchenware,' and 'Tableware.' The gift box features a simple, high-quality design based on Meidi-Ya's signature navy blue. Since the product is a card containing access information to a dedicated website, it reduces the burden on both the giver and the receiver. Four courses are available, ranging from 4,400 yen to 23,320 yen.