'ILLUMS by Bloom365', Offering a Nordic-Style 'Life with Flowers' and Select Gifts, Launches on Friday, April 24

Yamato Co., Ltd. (Headquarters: Azumino City, Nagano Prefecture, Chuo-ku, Tokyo; President: Yutaka Kawashima), in collaboration with 'ILLUMS', a select shop mainly handling interior goods and sundries from Nordic brands, will launch 'ILLUMS by Bloom365' on Friday, April 24. This product combines artificial flowers* that color a warm, Nordic-style life with the 'ILLUMS e-order gift', allowing the recipient to choose their own gift. *Artificial flowers: High-quality fake flowers that replicate the beauty and texture of fresh flowers. This product is a joint project between 'ILLUMS' and 'Bloom365', our company's new gift concept that combines flowers and select gifts. 'Bloom365' values the well-being of the recipient while bringing color and healing to daily life. We have created a set that makes the special moment of feeling the worldview of 'ILLUMS' even more gorgeous. It can be used for a wide range of gift scenes such as Mother's Day, birthdays, anniversaries, and wedding celebrations. Sales will be conducted on the official 'ILLUMS' website. A New Way of Gifting Flowers Combined with Select Gifts Flowers have long been cherished as gifts, but in recent years, there has been a growing need to 'send practical gifts together' and 'have them choose according to their preferences'. Against this background, we planned 'ILLUMS by Bloom365', which combines 'the joy of receiving flowers' and 'the fun of choosing a gift' into one. The recipient can access the web catalog from the 2D code printed on the mount and choose their favorite product from the 'ILLUMS e-order gift'. By simultaneously delivering the joy of the moment they receive the flowers and the fun of choosing a gift of their liking, we propose an unprecedented gift experience. Exclusive to 'ILLUMS by Bloom365'! 3 Selectable Types of Flowers In line with the worldview of 'ILLUMS', which mainly handles Nordic brands, 'ILLUMS by Bloom365' prepares flowers that gently blend into spaces, inspired by the flower-filled lives Nordic people enjoy daily. The sender can choose from three types: Lily of the Valley (White), Tulip (Purple Cream), and Ranunculus (Light Pink). Furthermore, the illustration of the vase with a ribbon drawn on the mount is also an exclusive design for this project. 'ILLUMS e-order gift', Loved for Over 20 Years The 'ILLUMS e-order gift' is an original select gift co-produced by 'ILLUMS' and our company. It is a long-selling product deployed for over 20 years, with the concept of 'Nordic Modern', where you can feel the 'now' of Northern Europe. There are five product categories: 'Tableware', 'Kitchen Tools', 'Lifestyle', 'Gourmet', and 'Kids & Baby'. The products range from famous Nordic brands like Iittala, Arabia, Royal Copenhagen, and Marimekko to highly trendy brands, offering a wide selection of items with sophisticated Nordic designs. Product Overview Product Name: ILLUMS by Bloom365 Launch Date: April 24, 2026 (Friday) Sales Location: ILLUMS Official Website Courses: Available in 3 price ranges. Course Name: TIVOLI Price: 6,980 yen (tax included) Demo Site: http://illums-gift.jp?HGKNO=1212259540100001&PSWD=7985 Course Name: COPENHAGEN Price: 12,480 yen (tax included) Demo Site: http://illums-gift.jp?HGKNO=1212259540160001&PSWD=7985 Course Name: BELLEVUE* Price: 23,700 yen (tax included) Demo Site: http://illums-gift.jp?HGKNO=1212259540210001&PSWD=5716 *For BELLEVUE, you can choose either 2 items or 1 upgraded item. About ILLUMS 'ILLUMS' is a lifestyle shop dealing in interior goods and catalog gifts centered on Nordic design. We offer a large number of items that add comfort and color to everyday life. ▼ ILLUMS Official Website https://onlinestore.illums.jp/ About Bloom365 'Bloom365' is