AKOMEYA TOKYO Launches First Card-Type Gift Catalog on April 15 (Wed) – Delivering Japanese Food Culture Centered Around Rice –

Daiwa Co., Ltd. (Head Office: Azumino City, Nagano Prefecture; Tokyo Office: Chuo-ku, Tokyo; President: Yutaka Kawashima) is collaborating with AKOMEYA TOKYO Co., Ltd. (Head Office: Shibuya-ku, Tokyo; President: Hirotake Yamamoto) to launch the 'AKOMEYA TOKYO Gift Catalog' on Wednesday, April 15th. This catalog is AKOMEYA TOKYO's first card-type gift catalog, embodying its worldview of connecting producers nationwide with customers to spread a 'delicious circle.' Centered around carefully selected rice, it features a lineup of products that enrich food and life, such as rice accompaniments, dashi (broth), seasonings, and tableware. It can be used for a wide range of gift occasions, including wedding favors, various celebratory return gifts, and seasonal gifts. It will be available at all AKOMEYA TOKYO directly managed stores nationwide, as well as at select department stores, wedding venues, and our online shop (PRESENTERS ROOM).

Conveying the Warmth of the Makers - Four Appeals of the AKOMEYA TOKYO Gift Catalog ① Carefully Curated Category Structure Centered on 'Rice' The catalog products are organized into six categories: [Rice], [Rice Accompaniments], [Dashi, Seasonings, Noodles], [Sweets & Drinks], [Tableware], and [Lifestyle Goods] (the 'Hinata' course includes a seventh category, [A Special Item]). Approximately 60% of the items are food products, creating a composition focused on 'food.' In particular, 'rice,' which AKOMEYA TOKYO cherishes, includes over 20 varieties carefully selected from across Japan. We offer a wide range of products that align with food culture, such as dashi made with high-quality ingredients, meticulously crafted tableware by artisans, and skincare products using sake lees and sake. We also propose new ways to enjoy combinations, such as comparing different types of rice or pairing rice with its accompaniments and tableware.

② Includes 'AKOMEYA's Thoughts,' a Brand Book Filled with AKOMEYA TOKYO's Sentiments The gift catalog comes with a brand book titled 'AKOMEYA's Thoughts.' It features stories about our commitment to rice, connections with producers, and the background of our products, categorized for easy reading. Additionally, it offers various hints for enriching your life, such as tips on caring for utensils and recipes to better enjoy the products. It's a book you'll want to keep on hand, enjoyable as reading material. Spread of the brand book

③ Luxurious Package Design with Hot-Stamped AKOMEYA TOKYO Logo Mark The package is a high-quality gift box that can be given as is. It features a drawer-style design based on the brand color, vermilion. The sleeve is adorned with the AKOMEYA TOKYO logo mark, inspired by the auspicious bird 'Fukurasuzume' (a sparrow symbolizing good fortune), hot-stamped to create a luxurious feel. Gift box and the brand book 'AKOMEYA's Thoughts'

④ Convenience Unique to Card-Type Gift Catalogs This format involves sending a card with access information to a dedicated website, reducing the burden for both the sender and the receiver. Unlike traditional booklet-style gift catalogs that require mailing a postcard, recipients can choose and order products 24 hours a day via their computer or smartphone.

Course Lineup (Price Range Courses) We offer a lineup of four courses that can be chosen according to budget. The course names are inspired by the growth of rice ears.

Course Name: Daichi Price: 4,400 yen (tax included)

Course Name: Shizuku Price: 6,600 yen (tax included)

Course Name: Soyogi Price: 12,100 yen (tax included)

Course Name: Hinata * Price: 23,320 yen (tax included) * You can choose two items, or one upgraded item.

▼ You can view the demo site here: https://www.ebook-catalog.jp/26/26053/q/

'Daichi'

'Shizuku'

'Soyogi'

'Hinata'

About AKOMEYA TOKYO With the concept of 'A delicious circle spreading from a bowl of freshly cooked rice,' AKOMEYA TOKYO is a lifestyle shop that offers a variety of carefully selected rice from across Japan, along with rice accompaniments, meticulously crafted dashi, seasonings, tableware, and cooking utensils. It operates 37 stores (as of March 31, 2026) mainly in Tokyo, two 'AKOMEYA Shokudo' (dining halls), and an online shop. At 'AKOMEYA Shokudo,' we serve seasonal dishes packed with the flavors of the season, along with freshly cooked rice. We develop and select products with a focus on 'authenticity,' based on strong connections and trust with producers nationwide, and propose traditional Japanese food culture adapted to modern lifestyles.

▼ 'AKOMEYA TOKYO' Online Store https://www.akomeya.jp/shop/c/

Commitment in Creating This Catalog Driven by AKOMEYA TOKYO's desire to 'connect producers across Japan with customers,' we selected Japanese-made products that convey the producers' passion and created materials such as the brand book and gift boxes. We have crafted a gift catalog where the AKOMEYA TOKYO worldview can be felt in every touchpoint.

About Daiwa Co., Ltd. ・Company Name: Daiwa Co., Ltd. ・Nagano Head Office: 1178-11 Toyoshina Koke, Azumino City, Nagano Prefecture, 399-8204 ・Tokyo Head Office: ONWARD PARK BUILDING 7F, 3-10-5 Nihonbashi, Chuo-ku, Tokyo, 103-0027 ・Representative: Yutaka Kawashima, President and Representative Director ・Business Activities: Planning, production, sales, and operation of gift products and gift catalogs. ・HP: <a target="_blank" rel="nofollow ugc noopener" class="pr-link" data-link-id="6d6724d7-4a6e-4e06-b3c9-ef5c1da06326" href