"Sakurasakuri" - Infusing Gluten-Free Sweets with Hope: Bringing the Wish 'May Your Life Bloom Like Full Cherry Blossoms!' to the World
Eam International Co., Ltd. announced its dream to deliver smiles not only in Japan but also globally through "Sakurasakuri," a gluten-free gaufrette. Made with carefully selected domestic ingredients, this healthy baked good is seeing increasing demand as a gift.
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- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 22, 2026 at 04:05 (498h 29m after Collected)
In 2020, themed around health, the product "Sakurasakuri ~Gluten-Free Gaufrette Baked with Brown Rice Flour, Matcha Flavor~" was born from the 'Twitter followers' co-creation project' under the "Monozukuri Edition" (Manufacturing Edition).
Through this "Sakurasakuri," we aim to bring smiles not only to Japan but to people around the world.
Our company supports April Dream, an initiative to make April 1st a day to express dreams. This press release is a dream of "Eam International Co., Ltd."
Eam International Co., Ltd. (Location: Minato-ku, Tokyo, Representative Director: Akito Tanaka) embarked on a new challenge in 2020 with the theme "Bringing a health boom to the whole world!!" and launched the Eam Project 2020 [Monozukuri Edition] Twitter followers' co-creation project.
The resulting "Sakurasakuri ~Gluten-Free Gaufrette Baked with Brown Rice Flour, Matcha Flavor~" is a healthy baked confection made with carefully selected domestic ingredients, gluten-free and gentle on the body.
The cherry blossom-patterned packaging and smile-mark branding express the wish, during the COVID-19 pandemic, that "people will be cheered up by seeing Japan's cherry blossoms" and "smiles will come to everyone."
We want to bring smiles to everyone, not just in Japan but all over the world.
Since its launch, it has become a topic on social media and has received much acclaim as a "gift of encouragement for those who work hard."
Especially during the spring season, in conjunction with the cherry blossom bloom, its use as a "thank-you gift" or "greeting gift" for those who have been supportive increases. It is also chosen as a "celebration gift" for milestones such as graduation ceremonies and entrance ceremonies, and as an "encouragement gift" to convey wishes to students preparing for exams.
Furthermore, in recent years, demand for it as a baby shower gift has also increased, with more cases of it being presented to celebrate the precious moment of a new life's birth, conveying blessings and hope for the future.
This product, imbued with the wish "May your life bloom like full cherry blossoms!", expresses the desire for a beautiful and rich life like cherry blossoms.