From "Washing" to "Conditioning": Yazuya Launches All-in-One Serum Shampoo to Transform Scalp Care Habits

https://www.yazuya.com/assets/lp/did-917/index.html?cid=1000

Yazuya Co., Ltd. (Headquarters: Minami-ku, Fukuoka City; Representative Director and President: Toru Yato) launched "Fuwachitose Shampoo," an all-in-one shampoo incorporating a skincare concept, on Wednesday, April 1, 2026. This product represents a new hair care habit that shifts the focus from "washing" to "conditioning." In recent years, with the expansion of the scalp care market and the growing demand for time-saving solutions, interest in efficient and fundamental care has increased. Against this backdrop, the company re-evaluated the act of "washing" itself and developed this product as a new hair care habit that transforms daily shampooing into "time to condition the scalp."

This product is particularly aimed at individuals concerned about age-related changes in hair quality and those who wish to easily care for their hair in their busy daily lives.

【Product Overview】
Product Name: Fuwachitose Shampoo

Standard Price (single item): 3,960 yen (tax included)　Volume: 300mL

【Ingredients】

Water, Cocamidopropyl Betaine, Disodium Cocoyl Glutamate, Cocamide DEA, Pentylene Glycol, Lauramidopropyl Betaine, Sodium Chloride, Propanediol, Sodium Cocoyl Glutamate, Chamomilla Recutita (Matricaria) Flower Water, Glyceryl Caprylate, Polyquaternium-10, Sodium PCA, Citric Acid, Glycyrrhiza Glabra (Licorice) Root Extract, Disodium Dilauroyl Glutamate Lysine, Hippophae Rhamnoides Fruit Oil, BG, Benzyl Alcohol, Dipotassium Glycyrrhizate, Niacinamide, Hydrolyzed Hyaluronic Acid, Lavandula Angustifolia (Lavender) Flower Water, Glycerin, Dehydroacetic Acid, Quaternium-18, Swertia Japonica Extract, Punica Granatum Fruit Extract, Camellia Japonica Seed Oil, Hydroxypropyltrimonium Hyaluronate, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Behentrimonium Chloride, Gamma-Docosalactone, Centella Asiatica Extract, Polygonum Cuspidatum Root Extract, Scutellaria Baicalensis Root Extract, Rosa Canina Fruit Extract, Ethanol, Glycine Soja (Soybean) Sterols, Thymus Vulgaris (Thyme) Flower/Leaf Extract, Camellia Sinensis Leaf Extract, Daucus Carota Sativa (Carrot) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Isopropanol, Potassium Sorbate, Sodium Benzoate, Salvia Sclarea (Clary) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Thymus Vulgaris (Thyme) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pelargonium Graveolens Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Eucalyptus Globulus Leaf Oil, Lavandula Hybrida Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Anthemis Nobilis Flower Oil

You can purchase this product from the following website: https://www.yazuya.com/assets/lp/did-917/index.html?cid=1000

The background of this product's development and its story are also detailed in the following development article: https://note.com/kokokarapark/n/n2a27bcd17aea

■Background of "Fuwachitose Shampoo" Development

Hair Care Habits Changing from "Washing" to "Conditioning"

In recent years, interest in "efficient and fundamental care" has grown due to the expansion of the scalp care market and the increasing demand for time-saving solutions. Furthermore, hair and scalp concerns have diversified with age, such as "loss of firmness and body" and "difficulty in achieving shine."

At Yazuya, product development is based on the criteria of "whether we want it ourselves, whether we can recommend it to loved ones, and whether we can be thoroughly passionate about it, rather than just whether it will sell."
This product's development began with a re-evaluation of "washing" itself, based on this philosophy.

■Product Features

1. Skincare Concept for Gentle Washing with Dense Foam

Fine, elastic foam envelops the scalp, gently removing dirt while minimizing friction.
Massaging with fingertips promotes blood circulation, leading to a healthy scalp environment.

2. All-in-One Design for Complete Care in One Bottle

Functions of shampoo, conditioner, and scalp care are integrated into one product.
Even in a busy daily routine, this one bottle leaves hair fluffy and smooth.

3. Three Beneficial Points for Scalp and Hair
・Contains 3 types of botanical oils as moisturizing ingredients (Camellia oil, Jojoba oil, Sea Buckthorn oil)
・Contains moisture-sustaining serum ingredients (Penetrating hyaluronic acid, Adsorbing hyaluronic acid)
・Conditions the scalp environment for firm and voluminous hair

4. Natural Scent You'll Want to Use Every Day
The fragrance is designed with a base of fresh citrus and herbal notes, evoking the gentleness of plants.
It creates a relaxing scent that you won't tire of using daily.

Yazuya Co., Ltd. Overview

Yazuya Co., Ltd. was founded in 1975 and celebrated its 50th anniversary last year.

Since its establishment, with the philosophy of "providing customers with the value of a rich and enjoyable life," the company has primarily engaged in mail-order sales of health foods, while also developing regional development projects, hotel businesses, and spatial creation businesses.

We develop health foods that transform nutrients, which are known to be beneficial but difficult to consume easily, into forms that can be habitually incorporated into one's lifestyle.

"Whether we want it ourselves, whether we can recommend it to loved ones, rather than just whether it will sell" is a crucial criterion for our product development.