Perfect Diary Launches 3 Revolutionary UV Base Makeup Products That Deliver Radiant Makeup and High-Quality Skincare Simultaneously

Perfect Diary, a next-generation professional cosmetics brand with the slogan "Love the Moment," announces the nationwide rollout starting June 1, 2026, of three innovative UV base makeup products that deliver radiant, glowing skin while providing moisturizing skincare benefits.

The new lineup includes the "Sunscreen Powder" with SPF50+ and PA++++ UV protection and skincare-inspired formulation, the "UV Balm Cushion Foundation" offering 72-hour* makeup longevity, and the "Tone-Up UV Cream" that combines hydration, tone correction, and UV protection in one. These products redefine daily UV care to be more enjoyable and beautiful.

Since its brand launch in 2017, Perfect Diary has pioneered high-quality cosmetics that merge makeup and skincare through innovative technology. As of the end of 2023, the group has filed 203 patents globally, including 91 invention patent applications and 57 granted invention patents. Driven by innovative thinking, the brand has built a full range of "makeup-skincare hybrid" products across categories such as lip, eye, and foundation. In September 2024, Sho Suzuki from the popular Asian group Naniwa Danshi was appointed as the Japanese Brand Ambassador, embodying the brand’s image of expressing oneself perfectly with fresh, translucent skin.

PERFECT DIARY TRANSLUCENT BLURRING SUNSCREEN POWDER Translucent Blurring Sunscreen Powder (Blue / Pink) Elevating the "UV bare-skin powder" concept to new heights, this product redefines base makeup norms with a next-generation UV routine.

A summer must-have pressed powder that enhances the popular Translucent Blurring Setting Powder—renowned for its blurring and filter-like skin-smoothing effects—with added UV protection. This next-generation UV setting powder delivers high SPF50+ and PA++++ UV protection in a lightweight powder formula.

One product delivers morning makeup setting, touch-ups, and UV protection, maintaining a clear, long-lasting complexion for 24 hours*1.

Innovative, proprietary "Powder Coating Technology" encapsulates high-protection UV filters within the powder, minimizing skin burden. The lightweight powder adheres evenly, creating a translucent finish.

Luxuriously enriched with 10% more serum ingredients*2. Despite containing 62% serum ingredients, the texture feels like a smooth liquid, eliminating powdery residue and enhancing clarity*4. It protects against UV rays while gently delivering moisture to the skin.

Proprietary "Smartlock™ Technology" selectively absorbs excess sebum while preserving beneficial oils, locking in fresh makeup and high UV protection all day*3. It maintains the radiant, just-applied look throughout the day.

Smartlock™ Technology:

Specially developed mesoporous powder—filled with countless microscopic pores—holds serum ingredients while selectively absorbing sebum that causes makeup breakdown and dullness. It locks in the fresh, glowing look all day*3.

*1*3: Based on internal research. Results may vary. *2: Compared to own previous product. *4: Makeup effect only.

Product Overview

Product Name: Translucent Blurring Sunscreen Powder (Blue / Pink)

SPF / PA: SPF50+ / PA++++

Capacity: 10g / 3g

Price: ¥4,950 (10g) / ¥2,090 (3g) (tax included)

PERFECT DIARY LONGLASTING BALM CUSHION FOUNDATION Longlasting UV Balm Cushion Foundation (B01 / B02 / B03 / P02) Achieve a flawless, satin-like finish.

With a creamy, melting texture, this long-lasting cushion foundation delivers a high-end satin finish with high coverage, UV protection, and lasting power. It ensures makeup stays beautiful for 72 hours*5.

Over 18,000 fine "micro-mesh" pores evenly distribute ultra-fine powder for a thin, uniform application. The "balm-to-liquid" formula softens on contact, spreading seamlessly without requiring technique—delivering a second-skin fit.

The "Essence Coat Formula" features 76% of the formula as serum coating the powder. The powder particles use an amino acid-derived "Octopus" structure—resembling tentacles—for superior adhesion. Combining powders of different particle sizes (0.2–2μm) allows uniform fit into skin texture and pores, achieving flawless, high coverage.

Equipped with Smartlock™ Technology to maintain the fresh, radiant look all day.

Enriched with plant-derived sterol derivatives to nourish skin, squalane for high skin affinity and moisture retention, and sodium hyaluronate to lock in hydration.

*5: Based on internal research. Results may vary.

Product Overview

Product Name: Longlasting UV Balm Cushion Foundation

Type: High-Coverage, Long-Lasting Foundation – 4 shades (B01 / B02 / B03 / P02)

SPF / PA: SPF50+ / PA+++

Capacity: 13g

Price: ¥3,960 (tax included)

Packaging: Black Satin Compact (includes dedicated black puff)

PERFECT DIARY ESSENCE COLOR CORRECTION TONEUP UV CREAM Essence Color Correction Tone-Up UV Cream One stroke for a dewy, trendy, natural-skin glow.

A lightweight, multi-functional base cream that combines hydration, tone correction, and UV protection (SPF30 / PA+++) in one. The baby-tone color range naturally corrects skin concerns while enhancing radiance and luminosity.

A refreshing, water-like texture upon application. Enriched with skincare ingredients to maintain hydration, brightness, and makeup finish for 8 hours*.

Choose from three shades based on desired skin tone: Soft Yellow, Ice Blue, and Sakura Pink. Soft Yellow corrects redness and discoloration, Ice Blue enhances clarity and brightness, and Sakura Pink covers sallowness while adding healthy color.

Color Variants

Soft Yellow: Neutralizes redness and uneven tone, creating a brighter, even complexion.

Ice Blue: Adds a cool undertone for enhanced clarity and a fresh, luminous finish.

Sakura Pink: Covers yellowish dullness and adds a natural, healthy pink glow.

Product Overview

Product Name: Essence Color Correction Tone-Up UV Cream

SPF / PA: SPF30 / PA+++

Capacity: 30g

Price: ¥2,750 (tax included)