Yasuda Real Estate Co., Ltd. (Location: Chiyoda-ku, Tokyo; Representative Director and President: Mamoru Yasuda) and Awaji Area Management General Incorporated Association (Location: Chiyoda-ku, Tokyo), in which Yasuda Real Estate Co., Ltd. participates as a secretariat, will participate in the '3x3.EXE PREMIER 2026' season, a global 3x3 basketball league, as a 'Round Hosting Partner' and 'Supporting Company'. As a 'Round Hosting Partner', the season's opening round will be held at WATERRAS, following last year, and as a 'Supporting Company', '3x3.EXE PREMIER 2026' will be supported throughout the season.

In addition, we plan to provide content that allows many people to eat, play, and enjoy, with enhanced food trucks and kids' areas.

What is "3x3.EXE PREMIER"?

Established in 2014 as the world's first professional 3x3 basketball league, approved by the International Basketball Federation (FIBA) and certified by the Japan Basketball Association (JBA), it is a global 3x3 basketball league. In 2025, a total of 90 teams from 5 countries: Thailand, Japan, New Zealand, Australia, and Vietnam participated.

Overview of the League Opening Round "3x3.EXE PREMIER 2026 Round.1 presented by WATERRAS" *Women's Round 2 also held simultaneously

Organizer Cross Sports Marketing Co., Ltd. (3x3.EXE PREMIER Secretariat)

Sponsors Yasuda Real Estate Co., Ltd., Awaji Area Management General Incorporated Association

Season Opening Event Date and Time Friday, May 15, 2026, 17:30-20:30 *A 3x3 experience event limited to nearby workers and local residents will be held. *Details HP: https://3x3exe.com/premier/event20260515/

Opening Round Date and Time Saturday, May 16, and Sunday, May 17, 2026, 11:00-18:00

Location WATERRAS (2-101 Kanda Awajicho, Chiyoda-ku, Tokyo)

Official Tournament HP https://3x3exe.com/premier/ *Free admission *In case of rain, the event will be held at an alternative venue.

WATERRAS Kids "Mobile Playground"

Date and Time Saturday, May 16, 2026, 13:00-16:00 *Canceled in case of rain

Location Awaji Park

Content A playground where children can enjoy old-fashioned games such as giant Corinthian games, Rube Goldberg machines, percussion instruments, and building blocks will appear. *Free participation

Tokyo Verdy Club: "Parkour" and "Kick & Throw Target" Experience Session

Date and Time Sunday, May 17, 2026, 11:00-16:00 *Canceled in case of rain

Location Awaji Park

Content We will set up a corner where children and beginners can easily experience and enjoy sports, offering an experience session for "Parkour," an urban sport originating from France, and a game of kicking or throwing a ball towards a target. *Free participation *Photos are for illustrative purposes only

Creation of a short video themed "Kanda Town x 3x3" with students from WATERRAS Student House

Students from "WATERRAS Student House," a student-only apartment within WATERRAS who contribute to the revitalization of the town through community exchange and volunteer activities, will collaborate with 3x3.EXE PREMIER to create a video promoting the charm of Kanda town. The goal is to introduce recommended spots in Kanda by students of the Student House and encourage people to enjoy Kanda town through 3x3.EXE PREMIER, thereby enlivening the entire region.

Posted on: 3x3.EXE PREMIER Official SNS (https://linktr.ee/3x3.exe)

3x3.EXE PREMIER × BLUE NOTE TOKYO × WATERRAS Collaboration Sticker Distribution

As a collaboration project between "3x3.EXE PREMIER," "BLUE NOTE TOKYO," and "WATERRAS," original stickers combining the worlds of the three will be distributed in limited quantities at Cafe, Dining&Bar 104.5 (Kanda Awajicho). In addition, through the exhibition of collaboration balls, we will deliver a special experience that integrates sports, music, and the town.

Exhibition Location Cafe, Dining&Bar 104.5 (WATERRAS Mall 2F EX, 2-101 Kanda Awajicho, Chiyoda-ku, Tokyo)

Period Tuesday, April 28, 2026 - Sunday, May 24, 2026

What is "WATERRAS"?

Kanda Awajicho has cultivated three keywords: "Wa" (harmony), "Wa" (circle/community), and "Wa" (ring/environment).

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: BLUE NOTE TOKYO
  • Products / services: 3x3.EXE PREMIER