Global 3x3 Basketball League '3x3.EXE PREMIER 2026 Opening Round' to be Held at WATERRAS
Yasuda Real Estate and Awaji Area Management will host the opening round of the global 3x3 basketball league '3x3.EXE PREMIER 2026' at WATERRAS and support the entire season. The event will also feature food trucks, a kids' area, and parkour experiences, offering various activities for local residents.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 11, 2026 at 12:55 (1h 23m after Collected)
Yasuda Real Estate Co., Ltd. (Location: Chiyoda-ku, Tokyo; Representative Director and President: Mamoru Yasuda) and Awaji Area Management General Incorporated Association (Location: Chiyoda-ku, Tokyo), in which Yasuda Real Estate Co., Ltd. participates as a secretariat, will participate in the '3x3.EXE PREMIER 2026' season, a global 3x3 basketball league, as a 'Round Hosting Partner' and 'Supporting Company'. As a 'Round Hosting Partner', the season's opening round will be held at WATERRAS, following last year, and as a 'Supporting Company', '3x3.EXE PREMIER 2026' will be supported throughout the season.
In addition, we plan to provide content that allows many people to eat, play, and enjoy, with enhanced food trucks and kids' areas.
■ What is "3x3.EXE PREMIER"?
Established in 2014 as the world's first professional 3x3 basketball league, approved by the International Basketball Federation (FIBA) and certified by the Japan Basketball Association (JBA), it is a global 3x3 basketball league. In 2025, a total of 90 teams from 5 countries: Thailand, Japan, New Zealand, Australia, and Vietnam participated.
■ Overview of the League Opening Round "3x3.EXE PREMIER 2026 Round.1 presented by WATERRAS" *Women's Round 2 also held simultaneously
Organizer
Cross Sports Marketing Co., Ltd. (3x3.EXE PREMIER Secretariat)
Sponsors
Yasuda Real Estate Co., Ltd., Awaji Area Management General Incorporated Association
Season Opening Event Date and Time
Friday, May 15, 2026, 17:30-20:30
*A 3x3 experience event limited to nearby workers and local residents will be held.
*Details HP: https://3x3exe.com/premier/event20260515/
Opening Round Date and Time
Saturday, May 16, and Sunday, May 17, 2026, 11:00-18:00
Location
WATERRAS (2-101 Kanda Awajicho, Chiyoda-ku, Tokyo)
Official Tournament HP
https://3x3exe.com/premier/
*Free admission
*In case of rain, the event will be held at an alternative venue.
■ WATERRAS Kids "Mobile Playground"
Date and Time
Saturday, May 16, 2026, 13:00-16:00 *Canceled in case of rain
Location
Awaji Park
Content
A playground where children can enjoy old-fashioned games such as giant Corinthian games, Rube Goldberg machines, percussion instruments, and building blocks will appear.
*Free participation
■ Tokyo Verdy Club: "Parkour" and "Kick & Throw Target" Experience Session
Date and Time
Sunday, May 17, 2026, 11:00-16:00 *Canceled in case of rain
Location
Awaji Park
Content
We will set up a corner where children and beginners can easily experience and enjoy sports, offering an experience session for "Parkour," an urban sport originating from France, and a game of kicking or throwing a ball towards a target.
*Free participation
*Photos are for illustrative purposes only
■ Creation of a short video themed "Kanda Town x 3x3" with students from WATERRAS Student House
Students from "WATERRAS Student House," a student-only apartment within WATERRAS who contribute to the revitalization of the town through community exchange and volunteer activities, will collaborate with 3x3.EXE PREMIER to create a video promoting the charm of Kanda town. The goal is to introduce recommended spots in Kanda by students of the Student House and encourage people to enjoy Kanda town through 3x3.EXE PREMIER, thereby enlivening the entire region.
Posted on: 3x3.EXE PREMIER Official SNS (https://linktr.ee/3x3.exe)
■ 3x3.EXE PREMIER × BLUE NOTE TOKYO × WATERRAS Collaboration Sticker Distribution
As a collaboration project between "3x3.EXE PREMIER," "BLUE NOTE TOKYO," and "WATERRAS," original stickers combining the worlds of the three will be distributed in limited quantities at Cafe, Dining&Bar 104.5 (Kanda Awajicho). In addition, through the exhibition of collaboration balls, we will deliver a special experience that integrates sports, music, and the town.
Exhibition Location
Cafe, Dining&Bar 104.5 (WATERRAS Mall 2F EX, 2-101 Kanda Awajicho, Chiyoda-ku, Tokyo)
Period
Tuesday, April 28, 2026 - Sunday, May 24, 2026
■ What is "WATERRAS"?
Kanda Awajicho has cultivated three keywords: "Wa" (harmony), "Wa" (circle/community), and "Wa" (ring/environment).
In addition, we plan to provide content that allows many people to eat, play, and enjoy, with enhanced food trucks and kids' areas.
■ What is "3x3.EXE PREMIER"?
Established in 2014 as the world's first professional 3x3 basketball league, approved by the International Basketball Federation (FIBA) and certified by the Japan Basketball Association (JBA), it is a global 3x3 basketball league. In 2025, a total of 90 teams from 5 countries: Thailand, Japan, New Zealand, Australia, and Vietnam participated.
■ Overview of the League Opening Round "3x3.EXE PREMIER 2026 Round.1 presented by WATERRAS" *Women's Round 2 also held simultaneously
Organizer
Cross Sports Marketing Co., Ltd. (3x3.EXE PREMIER Secretariat)
Sponsors
Yasuda Real Estate Co., Ltd., Awaji Area Management General Incorporated Association
Season Opening Event Date and Time
Friday, May 15, 2026, 17:30-20:30
*A 3x3 experience event limited to nearby workers and local residents will be held.
*Details HP: https://3x3exe.com/premier/event20260515/
Opening Round Date and Time
Saturday, May 16, and Sunday, May 17, 2026, 11:00-18:00
Location
WATERRAS (2-101 Kanda Awajicho, Chiyoda-ku, Tokyo)
Official Tournament HP
https://3x3exe.com/premier/
*Free admission
*In case of rain, the event will be held at an alternative venue.
■ WATERRAS Kids "Mobile Playground"
Date and Time
Saturday, May 16, 2026, 13:00-16:00 *Canceled in case of rain
Location
Awaji Park
Content
A playground where children can enjoy old-fashioned games such as giant Corinthian games, Rube Goldberg machines, percussion instruments, and building blocks will appear.
*Free participation
■ Tokyo Verdy Club: "Parkour" and "Kick & Throw Target" Experience Session
Date and Time
Sunday, May 17, 2026, 11:00-16:00 *Canceled in case of rain
Location
Awaji Park
Content
We will set up a corner where children and beginners can easily experience and enjoy sports, offering an experience session for "Parkour," an urban sport originating from France, and a game of kicking or throwing a ball towards a target.
*Free participation
*Photos are for illustrative purposes only
■ Creation of a short video themed "Kanda Town x 3x3" with students from WATERRAS Student House
Students from "WATERRAS Student House," a student-only apartment within WATERRAS who contribute to the revitalization of the town through community exchange and volunteer activities, will collaborate with 3x3.EXE PREMIER to create a video promoting the charm of Kanda town. The goal is to introduce recommended spots in Kanda by students of the Student House and encourage people to enjoy Kanda town through 3x3.EXE PREMIER, thereby enlivening the entire region.
Posted on: 3x3.EXE PREMIER Official SNS (https://linktr.ee/3x3.exe)
■ 3x3.EXE PREMIER × BLUE NOTE TOKYO × WATERRAS Collaboration Sticker Distribution
As a collaboration project between "3x3.EXE PREMIER," "BLUE NOTE TOKYO," and "WATERRAS," original stickers combining the worlds of the three will be distributed in limited quantities at Cafe, Dining&Bar 104.5 (Kanda Awajicho). In addition, through the exhibition of collaboration balls, we will deliver a special experience that integrates sports, music, and the town.
Exhibition Location
Cafe, Dining&Bar 104.5 (WATERRAS Mall 2F EX, 2-101 Kanda Awajicho, Chiyoda-ku, Tokyo)
Period
Tuesday, April 28, 2026 - Sunday, May 24, 2026
■ What is "WATERRAS"?
Kanda Awajicho has cultivated three keywords: "Wa" (harmony), "Wa" (circle/community), and "Wa" (ring/environment).