Making 'Keeping Deciduous Teeth' a New Japanese Culture. Launch of 'NEW C,' a New Brand Evolved from Gold Deciduous Teeth

Our company endorses April Dream, an initiative to make April 1st a day for announcing dreams.

This press release is a dream of "YASHIO GOLD Inc."

■ Transforming "Deciduous Teeth" into an "Amulet" that Protects Lifelong Health and Bonds.

Until now, many deciduous teeth have been treated as "something that has served its purpose once it falls out."
However, we redefine their value.

On April 1, 2026, we will launch "NEW C," a new brand evolved from the gold deciduous tooth brand.

NEW C is a brand that elevates deciduous teeth from mere objects of preservation to
"art that houses family memories" and "a symbol wishing for lifelong health."

Beyond expanding jewelry designs,
we comprehensively coordinate everything from the moment a deciduous tooth falls out to its subsequent storage, commemoration, education, and inheritance.

This is the future we envision.

■ Background of the Dream: "Japan's Treasures" Being Lost Amidst the Wave of Digitalization

In the dental industry, efficiency is currently advancing due to the evolution of 3D scanning and CAD/CAM technology.
However, the delicate techniques of handiwork cultivated over many years by dental technicians are gradually losing their place.

Each deciduous tooth is a unique creation with a different shape.
Only the hands of Japanese dental technicians, with their many years of experience and sensibility, can transform these complex curves and subtle irregularities into beautiful and warm treasures.

NEW C dreams of liberating this technology from the "medical framework" and
transmitting "Made in Japan craftsmanship" to the world.

Based on this background, NEW C creates new value with Japanese technology and culture.

■ Current Situation in Numbers: Declining Trend in Dental Technicians, Changing Employment Structure

According to statistics from the Ministry of Health, Labour and Welfare, the number of dental technicians in Japan has been on a long-term decline.

This represents a decrease of approximately 3,000 people over the past 20 years.

Furthermore, the number of new students entering dental technician training facilities has significantly decreased from its peak.
The challenge lies in the shrinking number of young people entering the profession.

On the other hand, while the national examination pass rate remains relatively high,
it is pointed out that a certain number of individuals do not work as dental technicians after obtaining their qualification, or leave the profession early.

Additionally, the age composition of practitioners is trending upwards,
and as veteran technicians retire, the succession of advanced manual techniques has become a major issue.

Although the work structure has changed due to the spread of digital technology (CAD/CAM),
the delicate finishing of unique creations like deciduous teeth
still relies on the sensibility of skilled handiwork.

*Sources

Ministry of Health, Labour and Welfare: Current Status of Dental Technicians (https://www.mhlw.go.jp/content/10804000/001663579.pdf)

Ministry of Education, Culture, Sports, Science and Technology: School Health Statistics Survey (https://www.lion-dent-health.or.jp/statistics/mushiba_suii)

■ Four Social Impacts Realized by "NEW C"

① Creation and Global Dissemination of a Culture of "Keeping Deciduous Teeth"

From "throwing fallen teeth onto the roof" to
"wearing them as life's treasures."

We propose a new lifestyle that fuses Japan's unique delicate aesthetic sense with its artisan culture to the world.

② Succession of Dental Technician Skills and Creation of New Opportunities

The work of analog craftsmanship is decreasing due to digitalization.
NEW C creates a new field of jewelry,
generating a cycle where dental technicians can continue to hone their skills with pride.

③ Children's First-hand Experience of Realizing the Importance of Teeth

Their own fallen teeth are reborn as beautiful jewelry.

This experience fosters a sense that "my body is precious." It is not merely a memento, but also an entry point for "dental IQ education" that cultivates future health awareness.

④ A Message of "Lifelong Health" from Parent to Child

Deciduous tooth jewelry is not merely an ornament.

It is a silent message from parent to child: "I wish you lifelong health."

NEW C aims to be a brand that fosters family dialogue and health awareness through deciduous teeth.

■ Creating the Standard for 20 Years from Now

20 years from now, jewelry modeled after former deciduous teeth quietly shines on the chests and hands of young adults.

It is proof of being raised with love, and proof that Japanese craftsmanship has been continuously preserved.

NEW C is seriously committed to realizing a major cultural transformation starting from the small existence of deciduous teeth.

Towards a future where "keeping deciduous teeth" becomes commonplace.

This is our April Dream.

Future Developments (Dream Declaration)

・Significant expansion of jewelry designs (necklaces, rings, charms, objets, etc.)
・Total memorial proposal including deciduous tooth storage, storybook creation, and commemorative photography
・Development of educational programs in collaboration with dental clinics
・Overseas expansion (Asia, Europe, and US markets)

Company Profile

Company Name: YASHIO GOLD Inc.
Location: #902, 82-1 Takao-cho, Himeji-shi, Hyogo
Representative: Kenkyu Yashio, Representative Director
Business Activities: Planning, manufacturing, and sales of Gold Deciduous Teeth (R) and Gold Deciduous Tooth Jewelry
Established: September 2023

URL: https://yashio-gold.jp

Official Online Shop: https://yashio-gold.myshopify.com

Instagram: https://www.instagram.com/yashio_gold

Contact Information

TEL: 079-282-8840

E-mail: contact@yashio-gold.jp