[Education x Short Drama] To adults who have stopped asking 'Why?'. A story where children's 'thinking skills' change families. Yaruswitch Group launches cross-brand SNS account 'Pochitto Drama'
Yaruswitch Group has launched 'Pochitto Drama', a cross-brand SNS short drama series focusing on children's 'thinking skills'. The first installment, set at the 'Child's Eye' early childhood education school, aims to improve parent-child communication and highlights the importance of fostering children's curiosity in the AI era.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 03:10
- 🔍 Collected: April 27, 2026 at 18:31
- 🤖 AI Analyzed: April 27, 2026 at 19:35 (1h 3m after Collected)
● Yaruswitch Group launches its first cross-brand SNS account 'Pochitto Drama'
● First installment is the Child's Eye edition: A story where a child's 'why?' moves family's thoughts
● Released on Instagram, TikTok, and YouTube
Yaruswitch Group Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Naoshi Takahashi), a comprehensive educational service company, launched a cross-brand short drama initiative on SNS (Instagram, TikTok, YouTube Shorts) starting April 23, 2026.
In conjunction with the newly established Instagram and TikTok accounts 'Pochitto Drama (@pochidra_ysg_)', the series will be distributed on Yaruswitch Group's YouTube account 'Yaruswitch Group (@やる気スイッチグループ-y8y)', depicting the struggles behind children's growth and the preciousness of thinking for oneself. The first installment, set in the 'Child's Eye®' early childhood education and elementary school entrance exam guidance classroom, delivers a story in which families realize the importance of 'thinking skills' through their child's 'why phase'.
'Thinking Skills' required in the AI era
While the importance of 'thinking skills' to think for oneself is increasing in modern society, Child's Eye has received sincere concerns from parents who, due to their busy schedules, cannot fully address their children's questions and immediately provide search results. This impatience to be efficient not only robs children of their curiosity but also causes adults to stop thinking. This sense of crisis regarding the current situation and the desire for parents and children to regain time to think together became the origin of this work, directly conveying the value of 'thinking ability' nurtured not only through educational outcomes but also through the process.
■ Service Overview
Accounts: Instagram・TikTok Pochitto Drama (@pochidra_ysg_)/YouTube (@やる気スイッチグループ-y8y)
Concept: What can be cultivated at YSG is not merely skill improvement. It depicts stories that focus on the conflicts and decisions in that process, encouraging students, parents, and teachers to form a 'team' and create a happy future (the three powers*1).
Target Brands: Child's Eye, Kids Duo, School IE, Programming Education HALLO
*1 The three powers cherished by Yaruswitch Group: 'Self-ability' to think, decide, and act independently; 'Co-creation ability' to utilize things and matters in one's environment and create new value in cooperation with others; and 'Imagination ability' to envision an unknown world and predict the future.
・First installment (Child's Eye edition) distribution dates:
Episode 1: Wednesday, April 23, 2026 https://youtube.com/shorts/w56s5ueMYzQ
Episode 2: Monday, April 27, 2026 https://youtube.com/shorts/ShPmJiLr5JA
Starting with the story of Child's Eye, which nurtures 'thinking skills', we will develop a series depicting children finding their own answers and growing personally through diverse learning such as English after-school care, individual tutoring, and programming education.
・First installment (Child's Eye edition): 'Naaze Naaze?' (Why Why?)
My daughter's questions move my father's stagnant thoughts
A father is perplexed by his 3-year-old daughter's unanswerable questions like 'Why doesn't war end?' and 'What is happiness?' and escapes with vague answers. The mother's dissatisfaction grows with such a father, and family communication becomes strained. However, witnessing his daughter begin to attend 'Child's Eye' and develop 'thinking skills' to logically construct her own paths, the father realizes that he had been turning a blind eye to important things and had stopped thinking. This drama realistically portrays how the blossoming of a child's 'thinking skills' can even change the way adults and families around them are.
・First installment (Child's Eye edition) 'Naaze Naaze?' Cast:
Teacher role: Miyako Miyazaki
https://www.instagram.com/miyakomiyazaki?igsh=eXkzb3p2Z2ZoamYx
Father role: Kazuki Horike
https://www.instagram.com/horike.1121?igsh=a2dhN3Y0ZXRvMDI0
Mother role: Ami Kato
https://www.instagram.com/154katoami?igsh=MW82dmMxenVxdGlreg
Child role: Rikka Kamata
End
Child's Eye®
1.5 years old to 6th grade elementary school
● First installment is the Child's Eye edition: A story where a child's 'why?' moves family's thoughts
● Released on Instagram, TikTok, and YouTube
Yaruswitch Group Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Naoshi Takahashi), a comprehensive educational service company, launched a cross-brand short drama initiative on SNS (Instagram, TikTok, YouTube Shorts) starting April 23, 2026.
In conjunction with the newly established Instagram and TikTok accounts 'Pochitto Drama (@pochidra_ysg_)', the series will be distributed on Yaruswitch Group's YouTube account 'Yaruswitch Group (@やる気スイッチグループ-y8y)', depicting the struggles behind children's growth and the preciousness of thinking for oneself. The first installment, set in the 'Child's Eye®' early childhood education and elementary school entrance exam guidance classroom, delivers a story in which families realize the importance of 'thinking skills' through their child's 'why phase'.
'Thinking Skills' required in the AI era
While the importance of 'thinking skills' to think for oneself is increasing in modern society, Child's Eye has received sincere concerns from parents who, due to their busy schedules, cannot fully address their children's questions and immediately provide search results. This impatience to be efficient not only robs children of their curiosity but also causes adults to stop thinking. This sense of crisis regarding the current situation and the desire for parents and children to regain time to think together became the origin of this work, directly conveying the value of 'thinking ability' nurtured not only through educational outcomes but also through the process.
■ Service Overview
Accounts: Instagram・TikTok Pochitto Drama (@pochidra_ysg_)/YouTube (@やる気スイッチグループ-y8y)
Concept: What can be cultivated at YSG is not merely skill improvement. It depicts stories that focus on the conflicts and decisions in that process, encouraging students, parents, and teachers to form a 'team' and create a happy future (the three powers*1).
Target Brands: Child's Eye, Kids Duo, School IE, Programming Education HALLO
*1 The three powers cherished by Yaruswitch Group: 'Self-ability' to think, decide, and act independently; 'Co-creation ability' to utilize things and matters in one's environment and create new value in cooperation with others; and 'Imagination ability' to envision an unknown world and predict the future.
・First installment (Child's Eye edition) distribution dates:
Episode 1: Wednesday, April 23, 2026 https://youtube.com/shorts/w56s5ueMYzQ
Episode 2: Monday, April 27, 2026 https://youtube.com/shorts/ShPmJiLr5JA
Starting with the story of Child's Eye, which nurtures 'thinking skills', we will develop a series depicting children finding their own answers and growing personally through diverse learning such as English after-school care, individual tutoring, and programming education.
・First installment (Child's Eye edition): 'Naaze Naaze?' (Why Why?)
My daughter's questions move my father's stagnant thoughts
A father is perplexed by his 3-year-old daughter's unanswerable questions like 'Why doesn't war end?' and 'What is happiness?' and escapes with vague answers. The mother's dissatisfaction grows with such a father, and family communication becomes strained. However, witnessing his daughter begin to attend 'Child's Eye' and develop 'thinking skills' to logically construct her own paths, the father realizes that he had been turning a blind eye to important things and had stopped thinking. This drama realistically portrays how the blossoming of a child's 'thinking skills' can even change the way adults and families around them are.
・First installment (Child's Eye edition) 'Naaze Naaze?' Cast:
Teacher role: Miyako Miyazaki
https://www.instagram.com/miyakomiyazaki?igsh=eXkzb3p2Z2ZoamYx
Father role: Kazuki Horike
https://www.instagram.com/horike.1121?igsh=a2dhN3Y0ZXRvMDI0
Mother role: Ami Kato
https://www.instagram.com/154katoami?igsh=MW82dmMxenVxdGlreg
Child role: Rikka Kamata
End
Child's Eye®
1.5 years old to 6th grade elementary school