Yappli's Apps Exceed 300 Million Downloads in 13 Years Since Founding

Yappli Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yasufumi Iohara; hereinafter "Yappli") is pleased to announce that the cumulative number of downloads for apps developed and supported on its no-code app development platform "Yappli" has surpassed 300 million.

While it took approximately 9 years to reach 100 million downloads since its founding, the recent increase from 200 million to 300 million downloads was achieved in just 1 year and 10 months, marking the fastest growth pace on record.

This growth is not solely due to an increase in the number of adopting companies. It reflects market changes, as corporate apps have become a daily touchpoint for consumers and have expanded their role to become infrastructure supporting marketing and organizational operations for businesses.

In this release, we will introduce the background behind apps transforming into "daily touchpoints," along with data, to commemorate the milestone of 300 million downloads.

◾️Cumulative 300 Million Downloads in 13 Years Since Founding: Accelerated Growth of Yappli-Provided Apps

Since its founding in 2013, Yappli has supported app development and operations for over 950 companies through "Yappli." The cumulative downloads, which surpassed the 100 million mark in 2022 and 200 million in 2024, are further accelerating in growth speed.

The background to this is the expansion of the app's role in areas closest to consumers' daily lives (clothing, food, housing), evolving from something used during store visits to something used daily. On average, Japanese smartphone users (※1) are using approximately 2.5 Yappli-developed apps, with monthly active users (MAU) reaching 44 million and annual app viewing time totaling approximately 112 million hours.

The "Food and Beverage (Dining Out & Takeout)" sector has been a particular driver of recent growth. Restaurant apps, often used to digitize paper point cards, have evolved over the past few years to offer experiences that complete mobile ordering and payment within the app, in addition to functions used at the point of sale.

In fact, the food and beverage sector accounts for approximately one-third of the recent 100 million download increase, deeply integrating into consumers' daily meals.

The scale of 300 million cumulative downloads signifies that corporate apps are no longer limited to specific industries or use cases, but are being used as a means for companies to build deeper, new relationships with consumers and employees as "connecting touchpoints."

(※1) Source: Ministry of Internal Affairs and Communications "Survey of Information and Communications Usage"

◾️For Consumers, Apps Are Already "The Center of Daily Life"

In the past, corporate apps were commonly used to present coupons or membership cards during store visits. In recent years, there has been a dramatic increase in unique app features that encourage daily engagement, such as ordering, reservations, information distribution, check-ins, quizzes, lotteries, pedometers, and exclusive content.

Furthermore, in the marketing domain, the adoption of CDP, including marketing automation, has become widespread, and personalized CRM approaches and campaign personalization features are now standard. As a result, apps have transformed from mere promotional tools presented at the register to "foundations for building fan loyalty" where brands and customers connect daily. The scope of roles played by apps has expanded to encompass the entire spectrum of consumers' daily activities, from "information gathering before a visit" to "in-store customer service experience" and "creating re-engagement after a visit."

This expansion of app roles is being further supported by the "maturation of app usage experience" among consumers. According to a joint survey by app market analysis service "App Ape" and Yappli (※2), consumers launch apps an average of 130 times a day, with usage time reaching 5.1 hours.

(※2) Source: App Ape x Yappli Joint App Market Research Report

Yappli Performance Data by the Numbers

◾️"App Experiences Connecting Companies and People" Expand from Retail/Food to Hospitals and Employee Services

Yappli's application areas are expanding beyond consumer-facing sectors such as retail, food and beverage, apparel, cosmetics, commercial facilities, and manufacturers, to specialized institutions like local governments, hospitals, schools, and financial institutions. The industries and scenarios where smartphone app experiences are taking root are diversifying year by year, including information dissemination to local residents, creating touchpoints with patients, information sharing with school stakeholders, and strengthening customer services in financial institutions.

In recent years, there has also been increasing use for creating touchpoints with employees. The employee app "UNITE by Yappli" is used by approximately 1 million people, including non-desk workers in the field who may not easily receive information through email or internal portals, functioning as a platform for information sharing and engagement improvement.

Corporate apps, which began as "promotional tools," are now expanding their role to become infrastructure supporting continuous touchpoints with everyone surrounding a company, including customers, employees, local residents, members, and fans.

◾️Beyond Apps, Towards a "One Platform" Integrating Experiences

From "Yappli for Apps" to a "One Platform" that connects all customer touchpoints, including Web and LINE, on a single foundation. Yappli is enhancing data integration with external systems such as EC, CRM, and POS, in addition to offering next-generation web construction "Yappli WebX," "Yappli MiniApp" for creating easy customer touchpoints on LINE, and "Yappli MobileOrder" for optimizing restaurant ordering and payment experiences on LINE.

This enables companies to provide consistent digital experiences across apps, web, and LINE without relying on custom development. Yappli will continue to contribute to the realization of richer digital experiences as a one platform that connects all touchpoints between companies and people, expanding business possibilities.

◾️Comment from Yasufumi Iohara, Representative Director of Yappli Inc.

We are delighted that the cumulative downloads of apps developed and operated on Yappli have surpassed 300 million. We extend our sincere gratitude to all the companies and organizations that utilize Yappli on a daily basis.

Since our founding in 2013, we have championed the mission of "Making digital easy, enriching society." At the time, only a select few companies could afford to have their own apps, and we started this business with the desire to make them accessible to everyone.

Today, the applications created with Yappli extend beyond corporate promotions. They are used to create touchpoints with fans for sports teams, disseminate information for schools and local governments, and support working people, which has seen significant growth in recent years, crossing industry and application boundaries. We view the achievement of 300 million downloads as proof that apps are taking on the role of solving challenges in diverse fields and are becoming ingrained in daily life and work.

Moving forward, Yappli will expand touchpoints from apps to web and LINE, and incorporate AI into all aspects of development, operation, and analysis. Making digital easier and society richer. Centered around apps, we will continue to refine digital experiences and enrich the daily lives of companies and the people they connect with.

◾️About Yappli Inc.

Yappli Inc. provides a one-platform solution that connects and enhances the value of experiences between companies and their customers/employees, with the mission of "Making digital easy, enriching society." In addition to the no-code app development platform "Yappli," we offer next-generation web construction "Yappli WebX," LINE mini-app development "Yappli MiniApp," and mobile ordering "Yappli MobileOrder," with over 1,100 companies adopting our services. Yappli: https://yapp.li/ Yappli WebX: https://webx.sites.yappli.com/ Yappli MiniApp: https://miniapp.yapp.li/ Yappli MobileOrder: https://yappli-fc.co.jp/ UNITE by Yappli: https://unite.yapp.li/

Headquarters: Sumitomo Fudosan Roppongi Grand Tower 41F, 3-2-1 Roppongi, Minato-ku, Tokyo Area Offices: Grand Front Osaka North Building 8F (Osaka), ONE FUKUOKA BLDG. 7F (Fukuoka) Representative: Yasufumi Iohara, Representative Director Business Activities: Development and provision of "Yappli," "Yappli WebX," "Yappli MiniApp," and "Yappli MobileOrder." URL: https://yappli.co.jp