The "Workman Official App," Developed with Support from Yappli, Wins the Special "Rookie of the Year" Award at App Ape Award 2025
The Workman Official App, supported by Yappli's platform, won the 'Rookie of the Year' at the App Ape Award 2025, recognized for its massive user growth and enhanced OMO purchasing experiences.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:32
- 🤖 AI Analyzed: April 20, 2026 at 23:36 (325h 4m after Collected)
Yappli, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yasufumi Ihara; hereinafter "Yappli"), which provides the app platform "Yappli", is pleased to announce that the "Workman Official App" of Workman Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and Representative Director: Koji Ouchi; hereinafter "Workman"), whose development was supported by Yappli, has received the Special Award "Rookie of the Year" at the "App Ape Award 2025" hosted by Fuller, Inc.
App Ape Award 2025: https://award.appa.pe/
■ Background to the App Ape Award 2025 "Rookie of the Year" Award
The "App Ape Award" is one of the largest events in Japan that selects apps highly supported by users based on data from the app market analysis service "App Ape". For this 10th edition, 7 apps were selected that achieved remarkable growth in the "turbulent year of 2025," characterized by the spread of generative AI and the progress of DX.
The Workman Official App was highly evaluated for consistently and significantly increasing its user base since the app's launch, and for maintaining a high retention rate. Furthermore, its track record of improving the quality of the in-store experience in a short period of time and putting it on a growth trajectory was also recognized, leading to this "Rookie of the Year" award.
■ Features of the "Workman Official App"
To digitally embody Workman's management philosophy of "Evolving in the direction of the voice," Yappli has supported the app development as a "bridge connecting customers and stores."
1. Implementing "Advance Reservations" and Information Dissemination to Ensure Purchases
Responding to the need to reliably purchase products trending on SNS, an app-exclusive advance reservation feature was implemented. By delivering direct push notifications for new products and restocking information, sure purchase opportunities are created.
2. Realization of an Enriched Online & In-Store Purchasing Experience
In addition to store searches and route guidance from the current location, users can directly access the online store from the app, enabling purchasing and in-store pickup procedures, thereby realizing a seamless purchasing experience.
3. Promotion of Fan Engagement through "Workman Photo (visumo integration)"
By utilizing UGC (User Generated Content) where users can view Instagram posts within the app, a flow from intuitive coordinate checking to purchasing is constructed. It provides an experience that makes users want to open the app on a daily basis.
App Ape Award 2025: https://award.appa.pe/
■ Background to the App Ape Award 2025 "Rookie of the Year" Award
The "App Ape Award" is one of the largest events in Japan that selects apps highly supported by users based on data from the app market analysis service "App Ape". For this 10th edition, 7 apps were selected that achieved remarkable growth in the "turbulent year of 2025," characterized by the spread of generative AI and the progress of DX.
The Workman Official App was highly evaluated for consistently and significantly increasing its user base since the app's launch, and for maintaining a high retention rate. Furthermore, its track record of improving the quality of the in-store experience in a short period of time and putting it on a growth trajectory was also recognized, leading to this "Rookie of the Year" award.
■ Features of the "Workman Official App"
To digitally embody Workman's management philosophy of "Evolving in the direction of the voice," Yappli has supported the app development as a "bridge connecting customers and stores."
1. Implementing "Advance Reservations" and Information Dissemination to Ensure Purchases
Responding to the need to reliably purchase products trending on SNS, an app-exclusive advance reservation feature was implemented. By delivering direct push notifications for new products and restocking information, sure purchase opportunities are created.
2. Realization of an Enriched Online & In-Store Purchasing Experience
In addition to store searches and route guidance from the current location, users can directly access the online store from the app, enabling purchasing and in-store pickup procedures, thereby realizing a seamless purchasing experience.
3. Promotion of Fan Engagement through "Workman Photo (visumo integration)"
By utilizing UGC (User Generated Content) where users can view Instagram posts within the app, a flow from intuitive coordinate checking to purchasing is constructed. It provides an experience that makes users want to open the app on a daily basis.