【Cinderella Experience in Tokyo! Popular Event with Over 30,000 Visitors】"Smile Mama & Baby Festa" Held on Golden Week's First Saturday! (May 1st & 2nd)
yamm dailyplus Co., Ltd. will hold the popular "Smile Mama & Baby Festa in Tokyo 2026" event, which has attracted over 30,000 cumulative visitors, for the first time in Hamamatsucho on May 1st and 2nd, 2026. This marks the first Saturday event during Golden Week, offering six notable contents including photo booths and a crawling race for the whole family to enjoy.
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- 📰 Published: April 30, 2026 at 11:47
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yamm dailyplus Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative: Yasuaki Takada) will hold the large-scale event for maternity and baby families, **"Smile Mama & Baby Festa in Tokyo 2026,"** for two days on Friday, May 1st, and Saturday, May 2nd, 2026, at the Tokyo Metropolitan Industrial Trade Center, Hamamatsucho Building 4F.
This popular event, which has previously been held in Yokohama and Omotesando and has attracted over 30,000 families in total, will make its first appearance in Hamamatsucho during Golden Week. Responding to popular demand, this will be the first time the event is held on a Saturday.
◆ Background of the Event ~ "Once-in-a-lifetime Special Moments" for Families ~
Our company's concept is "Once-in-a-lifetime."
"Once-in-a-lifetime special moments. That is, spending time together watching our precious children grow."
This event embodies this sentiment.
Until now, this event has primarily been held on weekdays, but we have received many requests from families to hold it on weekends.
By holding it on the Golden Week weekend this time, not only fathers and mothers, but also grandfathers and grandmothers can join in, allowing the entire family to spend memorable time together.
These two days are an opportunity to capture many "irreplaceable cute moments" of your children in photos.
◆ Highlights of this Event - Six Noteworthy Contents
① Record Number of Photo Booths
The largest number of photo booths ever, surpassing previous events, will gather in one place. You can take photos for free at multiple popular photo studios, capturing plenty of your child's unique expressions. You can take unlimited photos at popular studios that are usually difficult to book! This is an original content unique to Smile Mama.
② Cinderella's Pumpkin Carriage Booth
A Cinderella pumpkin carriage photo booth, like stepping into a picture book world, will appear as the main attraction of the venue. Children can become princes and princesses and capture a special photo.
③ Crawling Race with Live Commentary
This is a popular participatory event, a specialty of this festival, where the venue comes alive with exciting live commentary from professional announcers. You can enjoy the irreplaceable moments of babies in their crawling phase together.
④ Over 130,000 Total Followers! Children's Clothing Shop "Knowl" New Collection Showcase
The popular children's clothing shop "Knowl," with over 130,000 total followers on social media, will make its first appearance. This event will be the first public unveiling of their new collection. A must-see for trend-sensitive moms and dads.
⑤ Stamp Rally by Family-Friendly Companies
A stamp rally will be held where you can enjoy visiting booths of family-friendly companies that support parenting. You can experience various products and services and receive wonderful gifts. The lottery, which you can participate in after completing the stamp rally, has no losers! You are guaranteed to win a prize worth 1,000 yen or more.
⑥ Over 250 Dresses and Tuxedos for Rent
A wide selection of dresses and tuxedos for children aged 0 and up will be available. Free rental is possible with the stamp rally benefits. This is a popular content to capture your child's special occasion. (Sizes: 70cm ~ 130cm)
◆ Event Overview
Name: Smile Mama & Baby Festa in Tokyo 2026
Date: May 1st, 2026 (Fri) 11:00〜16:30
May 2nd, 2026 (Sat) 10:00〜16:30
*Time slots every 30 minutes
Venue: Tokyo Metropolitan Industrial Trade Center, Hamamatsucho Building 4F
Address: 1-7-1 Kaigan, Minato-ku, Tokyo 105-7501, within Tokyo Portcity Takeshiba
Target: Pregnant women and families with children aged 0-2
Participation Fee: Free for advance reservations / 500 yen (tax included) per household after capacity is reached
Application Method: Reserve a time slot from the official LINE account
Official Website: https://www.yammdailyplus.com/smilemama-and-babyfesta-hamamatsutyo
Organizer: yamm dailyplus Co., Ltd.
◆ Company Profile
Company Name: yamm dailyplus Co., Ltd.
Location: 2-38-209 Hananoki-cho, Minami-ku, Yokohama City, Kanagawa Prefecture
Representative: Yasuaki Takada
Established: November 2023
Business Activities: Planning and operation of events for maternity, baby, and family
Concept: Once-in-a-lifetime
"Once-in-a-lifetime special moments. That is, spending time together watching our precious children grow."
Corporate Website: https://www.yammdailyplus.com/
◆ Inquiries Regarding This Release
【General Customers】
Please contact us via the official LINE account or the inquiry form on the official website.
*We cannot reply on weekends and holidays. Replies may take 2-3 days.
【Media Relations】
Contact Person: Taka
This popular event, which has previously been held in Yokohama and Omotesando and has attracted over 30,000 families in total, will make its first appearance in Hamamatsucho during Golden Week. Responding to popular demand, this will be the first time the event is held on a Saturday.
◆ Background of the Event ~ "Once-in-a-lifetime Special Moments" for Families ~
Our company's concept is "Once-in-a-lifetime."
"Once-in-a-lifetime special moments. That is, spending time together watching our precious children grow."
This event embodies this sentiment.
Until now, this event has primarily been held on weekdays, but we have received many requests from families to hold it on weekends.
By holding it on the Golden Week weekend this time, not only fathers and mothers, but also grandfathers and grandmothers can join in, allowing the entire family to spend memorable time together.
These two days are an opportunity to capture many "irreplaceable cute moments" of your children in photos.
◆ Highlights of this Event - Six Noteworthy Contents
① Record Number of Photo Booths
The largest number of photo booths ever, surpassing previous events, will gather in one place. You can take photos for free at multiple popular photo studios, capturing plenty of your child's unique expressions. You can take unlimited photos at popular studios that are usually difficult to book! This is an original content unique to Smile Mama.
② Cinderella's Pumpkin Carriage Booth
A Cinderella pumpkin carriage photo booth, like stepping into a picture book world, will appear as the main attraction of the venue. Children can become princes and princesses and capture a special photo.
③ Crawling Race with Live Commentary
This is a popular participatory event, a specialty of this festival, where the venue comes alive with exciting live commentary from professional announcers. You can enjoy the irreplaceable moments of babies in their crawling phase together.
④ Over 130,000 Total Followers! Children's Clothing Shop "Knowl" New Collection Showcase
The popular children's clothing shop "Knowl," with over 130,000 total followers on social media, will make its first appearance. This event will be the first public unveiling of their new collection. A must-see for trend-sensitive moms and dads.
⑤ Stamp Rally by Family-Friendly Companies
A stamp rally will be held where you can enjoy visiting booths of family-friendly companies that support parenting. You can experience various products and services and receive wonderful gifts. The lottery, which you can participate in after completing the stamp rally, has no losers! You are guaranteed to win a prize worth 1,000 yen or more.
⑥ Over 250 Dresses and Tuxedos for Rent
A wide selection of dresses and tuxedos for children aged 0 and up will be available. Free rental is possible with the stamp rally benefits. This is a popular content to capture your child's special occasion. (Sizes: 70cm ~ 130cm)
◆ Event Overview
Name: Smile Mama & Baby Festa in Tokyo 2026
Date: May 1st, 2026 (Fri) 11:00〜16:30
May 2nd, 2026 (Sat) 10:00〜16:30
*Time slots every 30 minutes
Venue: Tokyo Metropolitan Industrial Trade Center, Hamamatsucho Building 4F
Address: 1-7-1 Kaigan, Minato-ku, Tokyo 105-7501, within Tokyo Portcity Takeshiba
Target: Pregnant women and families with children aged 0-2
Participation Fee: Free for advance reservations / 500 yen (tax included) per household after capacity is reached
Application Method: Reserve a time slot from the official LINE account
Official Website: https://www.yammdailyplus.com/smilemama-and-babyfesta-hamamatsutyo
Organizer: yamm dailyplus Co., Ltd.
◆ Company Profile
Company Name: yamm dailyplus Co., Ltd.
Location: 2-38-209 Hananoki-cho, Minami-ku, Yokohama City, Kanagawa Prefecture
Representative: Yasuaki Takada
Established: November 2023
Business Activities: Planning and operation of events for maternity, baby, and family
Concept: Once-in-a-lifetime
"Once-in-a-lifetime special moments. That is, spending time together watching our precious children grow."
Corporate Website: https://www.yammdailyplus.com/
◆ Inquiries Regarding This Release
【General Customers】
Please contact us via the official LINE account or the inquiry form on the official website.
*We cannot reply on weekends and holidays. Replies may take 2-3 days.
【Media Relations】
Contact Person: Taka