Yamaya Sohonten Zen to Launch Its First Limited Breakfast Service on May 15, 2026

Yamaya Communications Inc. (Head office: Sasaguri, Kasuya District, Fukuoka Prefecture; President and Representative Director: Masahide Yamamoto; hereinafter “Yamaya”) will begin offering breakfast for the first time at its flagship restaurant Yamaya Sohonten Zen, which embodies the company’s philosophy, starting Friday, May 15, 2026. The breakfast will be available in limited quantities under the concept of “a tray to prepare the Hakata morning,” offering a new dining experience designed to restore both body and mind. Yamaya Sohonten opened in 2023 as a flagship store dedicated to sincerely engaging with Kyushu ingredients and food culture while pursuing hospitality through food. With the rising share of inbound visitors among its customers, the company has recognized growing demand for a refined, distinctly Japanese morning experience. In response, Yamaya will extend the value of its flagship store into the morning hours by launching breakfast at the kappo-style restaurant Yamaya Sohonten Zen. The concept is “a tray to prepare the Hakata morning.” Viewing morning as a time for recovery, breathing space, and restarting, the meal begins with a Yusanche lacto-fermented vegetable drink containing LP-17 lactic acid bacteria and rice porridge to gently awaken the body. Guests can then enjoy Yamaya’s signature freshly prepared mentaiko and dishes made with carefully selected Kyushu ingredients, creating a breakfast that helps restore balance from within. Guests can dine while overlooking the seasonal courtyard of Yamaya Sohonten, enjoying the soft morning light and the quiet movement of nature. The aroma and steam of freshly cooked clay-pot rice enhance the appetite and create a moment of “quiet luxury” away from the bustle. The initiative also works in partnership with the accommodation facility Shirogane Hanare, enhancing the value of a stay by expanding the experience from simply “staying overnight” to “a stay that prepares the morning,” aiming to create memorable moments. The menu includes the Asa no Totonoe Gozen for 2,800 yen including tax. Beginning with a Yusanche drink and porridge, this basic set gently awakens the body and includes Yamaya’s freshly prepared mentaiko, seasonal lightly dried fish, three small side dishes, dashimaki tamago, freshly cooked clay-pot rice, and miso soup. The Tai Chazuke no Totonoe Gozen is priced at 4,300 yen including tax and adds sea bream chazuke to the set. Guests grind sesame themselves to bring out deeper aroma and flavor, then place sea bream on freshly cooked clay-pot rice and pour Yamaya’s umadashi broth over it, creating a richly savory bowl. This is the flagship breakfast item designed to create a memorable morning. For an additional 500 yen including tax, guests can also enjoy all-you-can-eat raw eggs from Kyushu, paired with freshly cooked clay-pot rice. Yamaya Sohonten Zen is located at 1-5-5 Shirogane, Chuo-ku, Fukuoka City, Fukuoka 810-0012, Japan. The restaurant can be reached at 092-406-8820 and has irregular closing days. Breakfast begins on May 15, 2026, and is served from 7:30 a.m. to 11:00 a.m. with last order at 10:00 a.m., in limited quantities. Dinner is served by reservation from 6:00 p.m. to 11:00 p.m. with last order at 10:00 p.m. Reservations can be made by phone or through the official Yamaya Sohonten Zen website. Yamaya will continue contributing to the preservation and future transmission of Kyushu’s food culture through the production of karashi mentaiko and other products as well as its restaurant operations.