A Beer Born to Enjoy with Mentaiko: "Craft Beer for Mentaiko" to be Released on May 1st (Fri) on Yamaya's Official Online Shop
Yamaya Communications will launch "Craft Beer for Mentaiko," a craft beer specifically developed for pairing with Karashi Mentaiko, on its official online shop starting May 1, 2026. Responding to the growing interest in food and beverage pairings, this beer offers an exquisite combination of Mentaiko's umami and beer's refreshing crispness.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 19:00
- 🔍 Collected: May 1, 2026 at 10:31
- 🤖 AI Analyzed: May 2, 2026 at 01:02 (14h 30m after Collected)
Yamaya Communications Co., Ltd. (Headquarters: Sasaguri-machi, Kasuya-gun, Fukuoka Prefecture; Representative Director and President: Masahide Yamamoto; hereinafter "Yamaya") will begin selling "Craft Beer for Mentaiko," a craft beer developed in pursuit of pairing with Karashi Mentaiko, on its official online shop from May 1, 2026 (Friday).
*This product has been pre-sold at Yamaya's directly managed stores since March 2026.
## Background of Product Development
Recently, there has been a growing interest in "pairing" food and alcoholic beverages. Yamaya focused on proposing suitable beverages to help customers enjoy its flagship product, Karashi Mentaiko, even more deliciously.
The reason beer was chosen among many alcoholic beverages is its compatibility with the umami, saltiness, and spicy kick of Karashi Mentaiko. The rich flavor of Karashi Mentaiko that spreads in the mouth is pleasantly tightened by the refreshing crispness unique to beer, and the clean aftertaste naturally leads to the next bite. This ability to create a rhythm that makes you want to keep eating is a unique charm of beer.
In developing the product, with the theme of "a perfect drink for Yamaya's Karashi Mentaiko," numerous craft beers were carefully selected. Comparisons and considerations were repeatedly made based on the balance of taste and compatibility with Karashi Mentaiko, and the optimally compatible product was chosen.
## Product Features
This product is brewed using 100% subsoil water from Mount Fuji, which is soft, mildly alkaline water characterized by a soft and mellow mouthfeel. Among these, the water drawn from Gotemba, located upstream, is even softer and has fewer minerals that cause off-flavors. By using this delicate water, the beer is finished with a clean and clear taste that brings out the natural flavor of the ingredients.
It is an unfiltered Pilsner-type beer that allows you to fully enjoy the umami of malt and yeast, developed in pursuit of compatibility with Yamaya's Karashi Mentaiko. You can enjoy the taste of craft beer together with Karashi Mentaiko.
## Product Overview
- **Product Name**: Craft Beer for Mentaiko
- **Price**: 660 yen (tax included)
- **Volume**: 350ml
- **Shelf Life**: 239 days (at room temperature)
- **Alcohol Content**: 5 degrees
## Sales Locations
- **Yamaya Official Online Shop**
- https://www.onlineshop-yamaya.com/item.html?pn=02298
- **Yamaya Directly Managed Stores**
- YAMAYA BASE DAZAIFU: https://www.yamaya.com/shop/detail/0007
- YAMAYA BASE (Maing Store): https://www.yamaya.com/shop/detail/0013
- Hakata Motsunabe Yamaya (Maing Store): https://www.yamaya.com/shop/detail/0015
- Hakata no Aji Yamaya Kokura Store: https://www.yamaya.com/shop/detail/0016
- Hakata no Aji Yamaya Hakata Deitos Store: https://www.yamaya.com/shop/detail/0017
- Yamaya Factory Terrace (Market): https://www.yamaya.com/shop/detail/0018
- Hakata no Aji Yamaya Canal City Store: https://www.yamaya.com/shop/detail/0019
Yamaya will continue to contribute to passing on Kyushu's food culture to the future through the production of Karashi Mentaiko and other products, as well as through its restaurants.
## Company Profile
- **Company Name**: Yamaya Communications Co., Ltd.
- **Representative Director and President**: Masahide Yamamoto
- **Head Office Location**: 1-1 Irodoridai, Sasaguri-machi, Kasuya-gun, Fukuoka Prefecture, 811-2418
- **Business Activities**: Manufacturing and sales of Karashi Mentaiko, processing and sales of marine products and general foods, restaurant business
- **Homepage**: https://www.yamaya.com/
*This product has been pre-sold at Yamaya's directly managed stores since March 2026.
## Background of Product Development
Recently, there has been a growing interest in "pairing" food and alcoholic beverages. Yamaya focused on proposing suitable beverages to help customers enjoy its flagship product, Karashi Mentaiko, even more deliciously.
The reason beer was chosen among many alcoholic beverages is its compatibility with the umami, saltiness, and spicy kick of Karashi Mentaiko. The rich flavor of Karashi Mentaiko that spreads in the mouth is pleasantly tightened by the refreshing crispness unique to beer, and the clean aftertaste naturally leads to the next bite. This ability to create a rhythm that makes you want to keep eating is a unique charm of beer.
In developing the product, with the theme of "a perfect drink for Yamaya's Karashi Mentaiko," numerous craft beers were carefully selected. Comparisons and considerations were repeatedly made based on the balance of taste and compatibility with Karashi Mentaiko, and the optimally compatible product was chosen.
## Product Features
This product is brewed using 100% subsoil water from Mount Fuji, which is soft, mildly alkaline water characterized by a soft and mellow mouthfeel. Among these, the water drawn from Gotemba, located upstream, is even softer and has fewer minerals that cause off-flavors. By using this delicate water, the beer is finished with a clean and clear taste that brings out the natural flavor of the ingredients.
It is an unfiltered Pilsner-type beer that allows you to fully enjoy the umami of malt and yeast, developed in pursuit of compatibility with Yamaya's Karashi Mentaiko. You can enjoy the taste of craft beer together with Karashi Mentaiko.
## Product Overview
- **Product Name**: Craft Beer for Mentaiko
- **Price**: 660 yen (tax included)
- **Volume**: 350ml
- **Shelf Life**: 239 days (at room temperature)
- **Alcohol Content**: 5 degrees
## Sales Locations
- **Yamaya Official Online Shop**
- https://www.onlineshop-yamaya.com/item.html?pn=02298
- **Yamaya Directly Managed Stores**
- YAMAYA BASE DAZAIFU: https://www.yamaya.com/shop/detail/0007
- YAMAYA BASE (Maing Store): https://www.yamaya.com/shop/detail/0013
- Hakata Motsunabe Yamaya (Maing Store): https://www.yamaya.com/shop/detail/0015
- Hakata no Aji Yamaya Kokura Store: https://www.yamaya.com/shop/detail/0016
- Hakata no Aji Yamaya Hakata Deitos Store: https://www.yamaya.com/shop/detail/0017
- Yamaya Factory Terrace (Market): https://www.yamaya.com/shop/detail/0018
- Hakata no Aji Yamaya Canal City Store: https://www.yamaya.com/shop/detail/0019
Yamaya will continue to contribute to passing on Kyushu's food culture to the future through the production of Karashi Mentaiko and other products, as well as through its restaurants.
## Company Profile
- **Company Name**: Yamaya Communications Co., Ltd.
- **Representative Director and President**: Masahide Yamamoto
- **Head Office Location**: 1-1 Irodoridai, Sasaguri-machi, Kasuya-gun, Fukuoka Prefecture, 811-2418
- **Business Activities**: Manufacturing and sales of Karashi Mentaiko, processing and sales of marine products and general foods, restaurant business
- **Homepage**: https://www.yamaya.com/