Yamaya Communications (Headquarters: Sasaguri-machi, Fukuoka; President: Masahide Yamamoto; hereinafter "Yamaya") will release "Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor" sequentially starting April 1, 2026 (Wed), at stations, airports, and service areas in Kyushu, the official Yamaya online shop, and direct retail stores.
[Development Background] In recent years, the confectionery market has seen increased demand for products in accessible price ranges due to rising prices. Additionally, biscuit snacks are attracting attention as a category with stable demand and a high market share, supported by a wide range of consumers.
Yamaya has previously focused on rice crackers and snacks using mentaiko (spicy cod roe). In response to these trends, we have begun expanding our "Western-style confectionery lineup" to delight a broader audience.
We have developed "Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor" as a new category of Western-style confectionery combining mentaiko and cheese. We aim to make this a new standard Hakata souvenir that is easy to purchase in multiples and share with large groups.
[Product Features] These are waffle cookies with a rich cheese flavor accented by the spicy kick of mentaiko. They feature a crispy, crunchy texture and an addictive balance of sweet and spicy flavors. Individually wrapped, they are perfect for sharing as souvenirs or small gifts.
[Product Overview] Product Name: Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor Release Date: April 1, 2026 (Wed)
<10-piece pack> Content: 10 pieces Price: 594 yen (tax included) Shelf Life: 180 days (room temperature)
<20-piece pack> Content: 20 pieces Price: 960 yen (tax included) Shelf Life: 180 days (room temperature)
[Sales Locations] - Stations, airports, and service areas in Kyushu - Yamaya Official Online Shop - Direct retail stores (Dazaifu, Maing, Kokura, Hakata Deitos, Yamaya Factory Terrace, Canal City)
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- Source: PR TIMES
- Category: News