Addictive Mentaiko & Cheese: A New, Convenient Hakata Souvenir "Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor" Launches April 1st (Wed)
Yamaya Communications will release "Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor" on April 1, 2026. This new, affordable Hakata souvenir combines mentaiko and cheese, targeting the demand for easy-to-distribute gifts.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 01:20 (491h 40m after Collected)
Yamaya Communications Inc. (Headquarters: Sasaguri-machi, Kasuya-gun, Fukuoka Prefecture; President: Masahide Yamamoto; hereinafter "Yamaya") will sequentially launch "Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor" from Wednesday, April 1, 2026, at stations, airports, and service areas within Kyushu, the Yamaya official online shop, and Yamaya direct sales stores.
[Development Background]
In recent years, against the backdrop of rising prices, there has been an increasing demand in the confectionery market for products in an accessible price range. In addition, biscuit confectionery is attracting attention as a category supported by a wide range of demographics, possessing stable demand and a high market composition ratio.
Yamaya has traditionally developed products focusing on rice crackers and snacks using mentaiko. However, in response to these background factors, we have begun expanding our "Western confectionery lineup" to delight an even broader range of people.
We have now developed "Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor" as a product in a new Western confectionery category that combines mentaiko and cheese. Aiming to be a new standard Hakata souvenir, it is priced affordably to make it easy to purchase multiple boxes, and is ideal as a "souvenir for distribution" to a large number of people.
[Product Features]
It is a waffle cookie featuring a rich cheese flavor enhanced by the spicy kick of mentaiko. With a crispy, crunchy texture, it is finished with an exquisite balance of sweetness and spiciness that becomes addictive. Because they are individually wrapped and easy to share, they are perfect for souvenirs or small gifts.
[Product Overview]
Product Name: Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor
Release Date: Wednesday, April 1, 2026
<10 pieces>
Content: 10 pieces
Price: 594 yen (tax included)
Shelf Life: 180 days (Room temperature)
[Development Background]
In recent years, against the backdrop of rising prices, there has been an increasing demand in the confectionery market for products in an accessible price range. In addition, biscuit confectionery is attracting attention as a category supported by a wide range of demographics, possessing stable demand and a high market composition ratio.
Yamaya has traditionally developed products focusing on rice crackers and snacks using mentaiko. However, in response to these background factors, we have begun expanding our "Western confectionery lineup" to delight an even broader range of people.
We have now developed "Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor" as a product in a new Western confectionery category that combines mentaiko and cheese. Aiming to be a new standard Hakata souvenir, it is priced affordably to make it easy to purchase multiple boxes, and is ideal as a "souvenir for distribution" to a large number of people.
[Product Features]
It is a waffle cookie featuring a rich cheese flavor enhanced by the spicy kick of mentaiko. With a crispy, crunchy texture, it is finished with an exquisite balance of sweetness and spiciness that becomes addictive. Because they are individually wrapped and easy to share, they are perfect for souvenirs or small gifts.
[Product Overview]
Product Name: Waffle Cookie Hakata Pariri Mentaiko Cheese Flavor
Release Date: Wednesday, April 1, 2026
<10 pieces>
Content: 10 pieces
Price: 594 yen (tax included)
Shelf Life: 180 days (Room temperature)