Only One Freezing Cycle Ensures Premium Popping Texture: "Nama-Jitate Karashi Mentaiko & Tarako" Launches Half-Price Campaign Exclusively on Official Instagram

Yamato Violetts Co., Ltd., a food manufacturing company within the Fukuoka-based mentaiko originator "Fukuya" Group (Headquarters: Onga City, Fukuoka Prefecture; Representative Director: Goichi Yanagawa), announces a half-price promotional campaign starting June 29, 2026 (Mon), in celebration of a recent TV feature, exclusively for customers viewing the company's official Instagram.

"Nama-Jitate Karashi Mentaiko & Tarako" is delivered to customers within approximately 12 days using the company's unique "single continuous production method," which minimizes freezing and thawing processes. This ensures the product retains its fresh, popping texture and natural umami flavor. Following its recent feature on a TOKYO MX television program, this campaign has been launched to allow more people to experience the authentic "fresh-made" taste.

Yamato Violetts Official Instagram (@yamatobioletz)

Campaign Details

Duration

June 29, 2026 (Mon) onwards – while supplies last (limited quantity)

Eligible Product

TOKYO MX "Ee ja nai ka!!" Broadcast Commemorative Set: 300g x 5 pieces

Offer

Exclusive coupon for 50% off on the eligible product

How to Participate

(1) Watch the broadcast highlight video on Yamato Violetts' official Instagram (@yamatobioletz)

(2) Access the dedicated e-commerce site via the link on the profile page

(3) Claim the half-price coupon and make your purchase under "Ee ja nai ka!! Broadcast Commemorative 300g x 5 Set"

※ The coupon applies only to the above-mentioned set. Offer ends when stock is depleted.

Distribution Method

Chilled delivery (frozen storage not allowed to maintain quality)

◾️ "Nama-Jitate" Production Method: Prioritizing Quality with Minimal Freezing

Most mentaiko and tarako products on the market are frozen once during manufacturing due to logistical requirements. However, freezing and thawing can damage cells, cause moisture loss, and negatively affect texture and flavor.

Yamato Violetts' "Nama-Jitate" method overcomes these issues. The product is processed and shipped without ever being frozen, preserving tarako's naturally crisp, popping texture and rich umami to the fullest extent possible.

◾️ Product Range: Two Varieties for Different Uses

Nama-Jitate Ajitarako (Flavored Tarako)

・Gentle flavor enhanced with dashi broth

・Enjoyable for children and adults alike

・Perfect for onigiri, pasta, or as a rice topping

Nama-Jitate Karashi Mentaiko (Spicy Cod Roe)

・Sharp spiciness with deep umami

・Fukuoka's traditional taste, delivered "fresh"

・Delicious on its own or as a cooking ingredient

◾️ TOKYO MX "Ee ja nai ka!!" Broadcast Details: Tarako Shokudo Official Channel

◾️ Innovation Made Possible by the Fukuya Group's Expertise

As a 100% subsidiary of "Fukuya," the pioneering mentaiko manufacturer, the company has refined its tarako production techniques over 30 years. Committed to being "Japan's number one company that values tarako," it operates an ISO22000-certified facility with rigorous international-standard quality control. The company manufactures and sells premium-quality tarako products utilizing CAS freezing technology.

◾️ Company Overview

Company Name: Yamato Violetts Co., Ltd. (Fukuya Group) Representative: Representative Director Goichi Yanagawa Address: 1-6-1 Nakahata, Onga City, Fukuoka 816-0921 Founded: September 2013 Business Activities: Seafood processing (primarily fish roe) Capital: 10 million JPY URL: https://yamatobioletz.co.jp/