Yamato Biolets' Non-Frozen "Nama-Jitate Tarako and Karashi Mentaiko" Now Available at 7 "Supermarket ASO" Stores in Fukuoka Prefecture

Yamato Biolets Co., Ltd. (Headquarters: Ohnojo City, Fukuoka Prefecture / Fukuya Group / Representative Director: Goichi Yanagawa) has collaborated with Aso Yoshio Shoji Co., Ltd. (Headquarters: Iizuka City, Fukuoka Prefecture, Representative Director and President: Shohei Tokumaru), which operates community-based "Supermarket ASO" stores in Fukuoka Prefecture, to begin selling Yamato Biolets' "Nama-Jitate Tarako and Karashi Mentaiko" (freshly prepared cod roe and spicy cod roe) at 7 of their stores from April 24, 2026. With this new availability, Yamato Biolets' products, which were previously only obtainable online or through limited channels, can now be picked up by residents in the Chikuhō, Onga, and Tagawa regions of Fukuoka Prefecture during their daily shopping. By establishing a sales system that is closely aligned with local food culture and lifestyles, the company aims to deliver the brand's value to a wider audience. "Supermarket ASO" is a retail chain that has been familiar to local residents in Fukuoka Prefecture for many years. This collaboration marks Yamato Biolets' first full-scale physical store expansion within Fukuoka Prefecture. Both companies will also cooperate in store display creation and promotional activities to enhance the consumer experience. ◾️ Comment on the start of handling at "Supermarket ASO" | Goichi Yanagawa, Representative Director, Yamato Biolets Co., Ltd. "We are extremely pleased to be able to deliver Yamato Biolets products directly to the local community through the 'Supermarket ASO' store network. We are confident that this collaboration will contribute to the revitalization of the local economy and the enrichment of consumers' lives." ▼ Store Information Address 1-11 Sendōmachi, Ashiya-machi, Onga-gun, Fukuoka Prefecture Business Hours 9:00-20:00 Address 1952 Yoshio-machi, Iizuka City, Fukuoka Prefecture Business Hours 9:00-20:00 Address 318 Ōu, Kama City, Fukuoka Prefecture Business Hours 9:00-20:00 Address 52-1 Uruno, Iizuka City, Fukuoka Prefecture Business Hours 9:00-20:00 Address 212-1 Ōkuma, Kama City, Fukuoka Prefecture Business Hours 9:00-20:00 Address 958 Ōaza Shō, Soeda-machi, Tagawa-gun, Fukuoka Prefecture Business Hours 9:00-20:00 Address 1-16-7 Kandamachi, Kanda-machi, Miyako-gun, Fukuoka Prefecture Business Hours 9:00-20:00 ◾️ The Truth of "Nama-Jitate Tarako" | A New Manufacturing Method Overturning Industry Norms Most mentaiko and tarako are typically frozen once during manufacturing for distribution convenience. However, undergoing freezing and thawing inevitably damages cells, causes water loss, and affects texture and flavor. Our "Nama-Jitate" method solves these problems. This manufacturing process, which involves never freezing the product even once after it arrives at the factory, maximizes the fresh, popping texture and rich umami inherent in tarako. ◾️ Product Lineup | Two Types to Choose From Based on Use Nama-Jitate Aji no Tarako (Seasoned Cod Roe) - Gentle flavor with dashi (broth) - Enjoyable for children and adults alike - Perfect for onigiri, pasta, or as a side dish with rice Nama-Jitate Karashi Mentaiko (Spicy Cod Roe) - Spicy kick and deep umami - The "fresh" taste of Fukuoka tradition - Delicious on its own or as an accent in dishes *Both are made in a non-frozen style, allowing you to enjoy the original "popping texture." Click here for more details on "Nama-Jitate Karashi Mentaiko": https://yamatobioletz.com/namazitate ◾️ Innovation Made Possible by Fukuya Group's Technology Yamato Biolets, a 100% subsidiary of "Fukuya," the founding manufacturer of karashi mentaiko, has refined its technology for 30 years. Advocating "the company that values tarako the most in Japan," it thoroughly implements international standard quality control in its ISO22000 certified factory. It aims to maximize the value of each grain and improve the overall quality of the industry with value-added products. ◾️ Company Overview Company Name: Yamato Biolets Co., Ltd. (Fukuya Group) Representative: Goichi Yanagawa, Representative Director Location: 1-6-1 Nakahata, Ohnojo City, Fukuoka 816-0921 Established: September 2013 Business Content: Fishery processing (mainly fish roe processing) Capital: 10 million JPY URL: https://yamatobioletz.co.jp/