[chocoZAP] Brush on the go! "Chokotto Mini Toothbrush" launches June 4th

Yamato Esulon Co., Ltd. (Yao City, Osaka; President: Takashi Matsunaga), which handles a diverse range of oral care products such as toothbrushes and interdental brushes under the purpose of "Supporting 365 days," will launch the "Chokotto Mini Toothbrush," born from a collaboration with chocoZAP, on June 4, 2026 (Thursday) at its official Rakuten Ichiba shop ahead of the general release. Future expansion to other sales channels, including physical stores, is planned.

Chokotto Mini Toothbrush
- Country of Origin: Japan
- Manufacturer's Suggested Retail Price: 498 yen (548 yen including tax)
- Quantity: 5 mini toothbrushes (individually wrapped)
- JAN Code: 4965366140073
- ITF Code: 14965366140070

The "Pocket Mini Toothbrush," which received Phase-Free certification in April 2026, is a product that allows for easy oral care anytime, anywhere, whether for outdoor activities like camping and hiking, or during small gaps in daily life. This "start anytime, immediately" convenience aligns perfectly with chocoZAP's values, leading to this collaboration.

Like the "easy-to-continue habits" proposed by chocoZAP, the Pocket Mini Toothbrush allows for "quick" brushing during busy daily routines. Simply carry it in a pouch or bag to realize easy oral care anytime.

Four Features of the Chokotto Mini Toothbrush
■ Small and light for easy carrying
At approximately 10cm long, it is about half the size of our conventional product (18cm) and weighs only 2.4g, making it compact enough to fit into a pouch or bag. It can be carried together with lip balm or a mirror.

■ Small but effective
Supervised by dentists, it features a slim design that reaches the back teeth. The small head allows for thorough brushing without opening the mouth wide. It is also recommended for those undergoing orthodontic treatment or those concerned about specific tooth alignment areas.

[Comment from the Supervising Dentist]
The greatest feature of the Chokotto Mini Toothbrush is that it is small and easy to use, allowing those who previously couldn't brush their teeth while out to perform oral care easily. After training, there are many opportunities to consume sports drinks or protein, which can unknowingly put the mouth at high risk for cavities. Since the toothbrush can be used quickly, much like using a toothpick, it is easy for busy people to incorporate. Oral care after meals is crucial for preventing cavities and periodontal disease, and I hope this product leads to a habit of continuous oral care after every meal.

■ Reusable
The Chokotto Mini Toothbrush can be used repeatedly. Just wash with water and dry, and it can be used again and again like a conventional toothbrush.

■ Hygienic individual packaging
Each brush is individually wrapped for hygiene and peace of mind. It can be stocked for travel, camping, disaster preparedness, or kept in a pouch.

Usage Situations
Quick brush after training!
Refresh your mouth and mood after a workout, and feel great for your next appointment!
Quick brush after going out!
Clean away dirt and odors after being out. Enjoy your meals without worry!
Quick brush while traveling!
Use it after airplane meals or bento boxes. Great for sightseeing or at hotels!

Future Outlook
We will continue to develop oral care products that can be easily incorporated into "spare moments" and strive to expand our lineup of products that can be easily used in various daily scenes, such as when out, commuting, after meals, or after exercise.