Participating in Niigata Prefecture's "Tanada Mirai Ouen Dan" (Terraced Paddy Field Future Support Group) Activities
Key facts
- Participating in Niigata Prefecture's "Tanada Mirai Ouen Dan" (Terraced Paddy Field Future Support Group) Activities
- Yamatane Corporation participated as a supporting company in the "Tanada Mirai Ouen Dan" terraced paddy field conservation activities in Tokamachi City, Niigata Prefecture, with 23 employees joining a rice planting event. The company, under its slogan "Supporting the Continuation of Production Areas," is addressing the issue of abandoned terraced fields and contributing to regional revitalization and the creation of a "related population."
- Source: PR Times
- Date: June 9, 2026
Direct answer
Yamatane Corporation participated as a supporting company in the "Tanada Mirai Ouen Dan" terraced paddy field conservation activities in Tokamachi City, Niigata Prefecture, with 23 employees joining a rice planting event. The company, under its slogan "Supporting the Continuation of Production Areas," is addressing the issue of abandoned terraced fields and contributing to regional revitalization and the creation of a "related population."
- Citation
- Participating in Niigata Prefecture's "Tanada Mirai Ouen Dan" (Terraced Paddy Field Future Support Group) Activities (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Yamatane Corporation participated as a supporting company in the "Tanada Mirai Ouen Dan" terraced paddy field conservation activities in Tokamachi City, Niigata Prefecture, with 23 employees joining a rice planting event. The company, under its slogan "Supporting the Continuation of Production Areas," is addressing the issue of abandoned terraced fields and contributing to regional revitalization and the creation of a "related population."
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 22:20
- 🔍 Collected: June 9, 2026 at 13:36
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (75h 15m after Collected)
▲ On June 6, 2026, in the Mizusawa district, Tokamachi City, Niigata Prefecture.
The Group is working to solve the challenges faced by production areas to achieve sustainable farming, with the slogan "Supporting the Continuation of Production Areas." Recognizing that the abandonment of terraced paddy fields is an urgent issue, the Group, which has been involved with rice for over 100 years as its ancestral business of rice wholesaling, began its terraced paddy field conservation efforts in 2023 to address this challenge. In Niigata Prefecture, the Group has become a corporate owner to conserve the "Shionotoge Terraced Paddy Fields" (Tokamachi City) and has incorporated terraced paddy field conservation activities into its shareholder benefit program, inviting shareholders who own a certain amount of stock to participate in rice planting and harvesting experiences through an application system. In Toyama Prefecture, the Group is proceeding with the construction of "WEAZER," Japan's first fully energy-self-sufficient accommodation facility with terraced paddy fields and agriculture as key concepts, on idle farmland in the "Nagasaka Terraced Paddy Fields" (Himi City), aiming for regional promotion and sustainable community development.
Niigata Prefecture is recruiting companies to participate in terraced paddy field conservation activities as "Tanada Mirai Ouen Dan" members to support farming activities and regional revitalization in terraced paddy field areas. The Group has participated as a cooperating company in the "Tanada Mirai Ouen Dan" from this fiscal year, and 23 employees from the Group participated in the rice planting event held in the Mizusawa district of Tokamachi City on June 6.
On the day, blessed with clear weather, employees from four cooperating companies of the "Tanada Mirai Ouen Dan," including the Group, participated in rice planting. Participants expressed that it was a "very valuable experience to be directly involved in the production activities in the terraced fields," and it served as an opportunity to deepen their understanding of the role of terraced paddy fields and the importance of their maintenance and conservation.
The Group will continue to actively participate in terraced paddy field conservation activities, contributing to the creation of a "related population" in terraced paddy field regions, and working towards becoming "the company that protects the most terraced paddy fields in Japan."
<"Tanada Mirai Ouen Dan" Activity Overview>
Date: Saturday, June 6, 2026, 9:00 AM - 1:00 PM
Location: Terraced paddy fields in the Mizusawa district, Tokamachi City, Niigata Prefecture
Participating Organizations: Sanwa Con Co., Ltd., Atsui Sangyo Co., Ltd.,
Niigata Airport Building Co., Ltd., Yamatane Corporation
Work Content: Rice planting
FAQ
Why does Yamatane participate in terraced paddy field conservation activities?
Based on its experience of over 100 years in the rice wholesale business, the company aims to contribute to solving the issue of abandoned terraced fields. Guided by the philosophy of "Supporting the Continuation of Production Areas," they strive for sustainable agriculture and regional revitalization.
What specific activities are involved in terraced paddy field conservation?
In Tokamachi City, Niigata Prefecture, employees participate in rice planting as members of the "Tanada Mirai Ouen Dan." They also offer experiences like rice planting and harvesting as part of their shareholder benefits.
What are the benefits of terraced paddy field conservation activities?
These activities help prevent farmland abandonment, maintain the food production base, and preserve beautiful landscapes. For companies, they serve as CSR activities that enhance employee awareness and build community relations.
Does Yamatane have initiatives in other regions?
Yes, in Himi City, Toyama Prefecture, they are constructing "WEAZER," Japan's first fully energy-self-sufficient accommodation facility on idle farmland, aiming for regional promotion.
How do these activities affect the company's performance?
Rather than directly boosting performance, these activities enhance the company's social reputation, improve brand image, strengthen employee engagement, and potentially increase favorability among ESG investors.