Nihon Yamamura Glass Co., Ltd. (Headquarters: Hyogo Prefecture, President & CEO: Noboru Yamamura, hereafter "our company") will commence general sales of the "Special Frozen Kale Pizza" on Rakuten Ichiba starting Thursday, April 23, 2026. This pizza utilizes Kirakira Veggie kale produced at the plant factory of its group company, Yamamura JR Freight Kiravege Station Co., Ltd. (Headquarters: Fukui Prefecture, President & CEO: Shuji Kimura, hereafter "YJKS").
Development Background: A "Non-Bitter" Kale Pizza Born from Reducing Food Loss The salad kale of "Kirakira Veggie," cultivated at YJKS's plant factory, features "low bitterness and softness that can be eaten raw." However, kale that could not be distributed in the market due to irregular shapes or sizes—despite having no quality issues—or surplus kale that could not be shipped, faced the challenge of becoming food loss.
Therefore, we developed the "Special Frozen Kale Pizza" as a product to deliciously upcycle such kale and allow more people to enjoy it daily. In the presale conducted on the crowdfunding site "Makuake," we received support six times our initial goal. The authentic taste, which suppressed the characteristic bitterness of kale, was highly evaluated alongside the story of reducing food loss. Receiving such a strong response and numerous requests for general sales from customers, we have now decided to start selling it on Rakuten Ichiba.
Product Overview
Product Name: 1. 3-Type Trial Set including Kale & Shrimp Pizza (Trial 3-type set contents: Kale & Shrimp Pizza / Margherita / Quattro Formaggi) 2. Kale & Shrimp Pizza 3-Piece Set
General Release Date: Thursday, April 23, 2026
Price: 3,980 yen (tax included, free shipping)
Sales Site: Rakuten Ichiba
URL: 1. 3-Type Trial Set including Kale & Shrimp Pizza: https://item.rakuten.co.jp/kiravege/pizza-02/ 2. Kale & Shrimp Pizza 3-Piece Set: https://item.rakuten.co.jp/kiravege/pizza-01/
[Mother's Day Limited Campaign] For orders placed between Thursday, April 23, 2026, and Wednesday, May 13, we can accommodate Mother's Day message cards.
About "Kirakira Veggie" "Kirakira Veggie" is a brand of plant factory vegetables researched and developed by our company and produced by YJKS. Based on the concept of supporting customer health, we offer high-nutrition vegetables and leafy greens, which tend to face supply shortages due to the effects of climate change. With the production of the superfood "kale" as our mainstay, we also have a series of nutrient-function foods and foods with function claims that enhance specific nutritional values using our unique cultivation technology.
For information regarding our crowdfunding initiative for the kale pizza, please visit the following site. https://www.makuake.com/project/kalepizza/
・Related Pages Kirakira Veggie Online Shop: https://www.kiravege.jp/ Kirakira Veggie Rakuten Ichiba Store: https://www.rakuten.co.jp/kiravege/ Kirakira Veggie Official Instagram: https://www.instagram.com/kiravege_official/
Inquiries regarding this matter Nihon Yamamura Glass Co., Ltd. Plant Business Division TEL: 06-4300-6124 Or the inquiry form on the website (https://www.yamamura.co.jp/inquiry/)
Yamamura JR Freight Kiravege Station Co., Ltd. TEL: 0770-59-1061 Or the inquiry form on the website (https://yj-kiravege.co.jp/inquiry/)
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: Makuake