[New Product] Yamamotoyama, established 336 years ago, launches 'Cold Brew Gyokuro' and 'Cold Brew Sencha' using carefully selected tea leaves on June 1st!
Yamamotoyama, a 336-year-old tea merchant, will launch new 'Cold Brew Gyokuro' and 'Cold Brew Sencha' products on June 1, 2026. Responding to the trend of cost-consciousness and the popularity of personal bottles, these premium teabags offer authentic flavor. Using high-quality Kyoto Gyokuro and domestic first-flush tea, the products are designed for both convenience and gifting.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 10:34 (34 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 19:14 (8h 39m after Collected)
Yamamotoyama Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; President: Nami Yamamoto) will release its '2026 Cold Brew Tea Series,' featuring new 'Cold Brew Gyokuro' and 'Cold Brew Sencha' (boxed tea), starting June 1, 2026.
Background: With rising prices for bottled beverages, consumers are increasingly shifting toward teabags for home and on-the-go use. Surveys show that 76.3% of people use personal bottles, with over half choosing tea. Despite rising raw material costs—with average tea prices doubling in 2026—Yamamotoyama has developed products that balance cost-performance with authentic quality, using premium Kyoto Gyokuro and domestic first-flush tea.
Product Highlights:
1. Premium Ingredients: 100% Kyoto Gyokuro for the Gyokuro product, and a blend of domestic first-flush tea and matcha for the Sencha product.
2. Tetra-shaped Teabags: Designed to allow tea leaves to expand, extracting full flavor and aroma quickly.
3. Gift-Ready Design: Stylish boxed packaging, with gold foil stamping on the Gyokuro box for a premium feel.
Product Lineup:
- Cold Brew Sencha Box: 1,080 JPY (incl. tax), 30g (5g x 6 bags).
- Cold Brew Gyokuro Box: 1,620 JPY (incl. tax), 30g (5g x 6 bags).
Both launch on June 1, 2026.
Background: With rising prices for bottled beverages, consumers are increasingly shifting toward teabags for home and on-the-go use. Surveys show that 76.3% of people use personal bottles, with over half choosing tea. Despite rising raw material costs—with average tea prices doubling in 2026—Yamamotoyama has developed products that balance cost-performance with authentic quality, using premium Kyoto Gyokuro and domestic first-flush tea.
Product Highlights:
1. Premium Ingredients: 100% Kyoto Gyokuro for the Gyokuro product, and a blend of domestic first-flush tea and matcha for the Sencha product.
2. Tetra-shaped Teabags: Designed to allow tea leaves to expand, extracting full flavor and aroma quickly.
3. Gift-Ready Design: Stylish boxed packaging, with gold foil stamping on the Gyokuro box for a premium feel.
Product Lineup:
- Cold Brew Sencha Box: 1,080 JPY (incl. tax), 30g (5g x 6 bags).
- Cold Brew Gyokuro Box: 1,620 JPY (incl. tax), 30g (5g x 6 bags).
Both launch on June 1, 2026.
FAQ
What is Yamamotoyama's history?
Founded in 1690 in Nihonbashi, Edo, it is a historic company known for inventing Gyokuro tea and introducing Nori to the market.