Yamamotoyama to Release "New Tea Series" from All 4 Producing Regions, Announcing the Arrival of 2026's Fresh and Invigorating Aroma, Sequentially from Late April
Yamamotoyama will sequentially release its "2026 New Tea Series," featuring new tea leaves picked first in the year, from late April 2026 at stores nationwide and its official online shop. The series includes new teas from four major producing regions: Kagoshima, Shizuoka, Uji, and Sayama, with a special boxed tea design perfect for gifting.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 21:00
- 🔍 Collected: April 28, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 12:40 (8 min after Collected)
Yamamotoyama Co., Ltd. (Location: Nihonbashi, Chuo-ku, Tokyo; Representative Director: Nami Yamamoto; hereinafter "Yamamotoyama") will sequentially release its "2026 New Tea Series," which luxuriously uses the first-picked new tea leaves of the year, from late April 2026 at Yamamotoyama stores nationwide and its official online shop.
2026 New Tea Series (from left: "New Tea Kagoshima," "New Tea Shizuoka," "New Tea Sayama," "New Tea Uji," "New Tea Kagoshima Teabag")
"New Tea," processed only from the first-picked new tea leaves of the year, is a special flavor unique to this season, with nutrients accumulated during winter condensed within. For 2026, we have prepared a lineup that maximizes the individuality of each of the four major producing regions: Kagoshima, Shizuoka, Uji, and Sayama.
This year, in particular, the "boxed tea" design, popular as a gift, has been adopted for all producing regions. It is finished in a size (net content 30g) that is easy to give as a seasonal greeting to family members or business associates, or as a small gift to loved ones, as well as for personal consumption.
・Official Online Shop "2026 New Tea": https://ec.yamamotoyama.co.jp/collections/2026newtea
■Three Appeal Points of the 2026 "New Tea"
・Enjoy the Season:
The first-picked new tea leaves of the year are full of vitality, and their greatest feature is the "fresh and invigorating aroma unique to new tea" that spreads the moment the package is opened. While utilizing the individuality of each producing region, we have carefully finished them to enhance the vibrant aroma that can only be enjoyed at this time of year.
・Vitality that Survived Winter:
Characterized by condensed "umami" and "nutrients." Nutrient components (such as theanine) that the tea trees have carefully accumulated during the harsh winter are condensed in the new tea leaves. Therefore, compared to second-picked teas and later, the umami is stronger, and you can enjoy a mellow and profound taste.
・Perfect for Gifts:
New tea has long been cherished as a good luck charm for warding off illness and wishing for good health. This year, with the stylish design of "boxed tea," it will more elegantly present the giver's feelings, from everyday small gifts to business souvenirs.
■Product Lineup and Overview
Product Name: New Tea Kagoshima Boxed Tea (SH-KH30)
Features: Characterized by a deep liquor color and rich umami. Carefully selected fresh new tea leaves are finished with appropriate firing to bring out a refreshing taste and moderate sweetness.
Net Content: 30g tea leaves
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: April 28, 2026
Product Name: New Tea Shizuoka Boxed Tea (SH-SH30)
Features: Characterized by a bright liquor color and mellow taste. Enjoy a refreshing aftertaste from soft new tea leaves.
Net Content: 30g tea leaves
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: May 5, 2026
Product Name: New Tea Uji Boxed Tea (SH-UZH30)
Features: Characterized by a pale golden liquor color and a balanced taste. Light steaming brings out the refreshing umami and fresh aroma inherent in new tea leaves, signaling the arrival of spring.
Net Content: 30g tea leaves
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: Scheduled for late May 2026
Product Name: New Tea Sayama Boxed Tea (SH-SYH30)
Features: Rich taste and moderate richness. By carefully firing the thick new tea leaves, the unique savory aroma known as "Sayama Hikage" and a deep taste are brought out.
Net Content: 30g tea leaves
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: Scheduled for late May 2026
Product Name: New Tea Kagoshima Teabag (SH-TB10P)
Features: An easy-to-enjoy teabag type using high-quality new tea leaves from Kagoshima Prefecture. Ideal for a refreshing break during work or daily relaxation.
Net Content: 3g x 10 teabags
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: April 28, 2026
■Retailers
Yamamotoyama stores with sales staff nationwide, official online shop, and retailers handling Yamamotoyama gift products.
・Store List: https://yamamotoyama.co.jp/store/list/
・Official Online Shop: https://ec.yamamotoyama.co.jp/
■About Yamamotoyama
Founded in 1690 (Genroku 3) in Nihonbashi, Edo, by the first generation Kahee Yamamoto, with the desire to "let many people enjoy delicious Uji tea." It became known as the leading tea merchant in Edo by being the first to sell "Aose Sencha" in Edo. In 1835, the sixth generation Kahee Yamamoto invented "Gyokuro." In the Showa era, the company began selling "Nori."
2026 New Tea Series (from left: "New Tea Kagoshima," "New Tea Shizuoka," "New Tea Sayama," "New Tea Uji," "New Tea Kagoshima Teabag")
"New Tea," processed only from the first-picked new tea leaves of the year, is a special flavor unique to this season, with nutrients accumulated during winter condensed within. For 2026, we have prepared a lineup that maximizes the individuality of each of the four major producing regions: Kagoshima, Shizuoka, Uji, and Sayama.
This year, in particular, the "boxed tea" design, popular as a gift, has been adopted for all producing regions. It is finished in a size (net content 30g) that is easy to give as a seasonal greeting to family members or business associates, or as a small gift to loved ones, as well as for personal consumption.
・Official Online Shop "2026 New Tea": https://ec.yamamotoyama.co.jp/collections/2026newtea
■Three Appeal Points of the 2026 "New Tea"
・Enjoy the Season:
The first-picked new tea leaves of the year are full of vitality, and their greatest feature is the "fresh and invigorating aroma unique to new tea" that spreads the moment the package is opened. While utilizing the individuality of each producing region, we have carefully finished them to enhance the vibrant aroma that can only be enjoyed at this time of year.
・Vitality that Survived Winter:
Characterized by condensed "umami" and "nutrients." Nutrient components (such as theanine) that the tea trees have carefully accumulated during the harsh winter are condensed in the new tea leaves. Therefore, compared to second-picked teas and later, the umami is stronger, and you can enjoy a mellow and profound taste.
・Perfect for Gifts:
New tea has long been cherished as a good luck charm for warding off illness and wishing for good health. This year, with the stylish design of "boxed tea," it will more elegantly present the giver's feelings, from everyday small gifts to business souvenirs.
■Product Lineup and Overview
Product Name: New Tea Kagoshima Boxed Tea (SH-KH30)
Features: Characterized by a deep liquor color and rich umami. Carefully selected fresh new tea leaves are finished with appropriate firing to bring out a refreshing taste and moderate sweetness.
Net Content: 30g tea leaves
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: April 28, 2026
Product Name: New Tea Shizuoka Boxed Tea (SH-SH30)
Features: Characterized by a bright liquor color and mellow taste. Enjoy a refreshing aftertaste from soft new tea leaves.
Net Content: 30g tea leaves
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: May 5, 2026
Product Name: New Tea Uji Boxed Tea (SH-UZH30)
Features: Characterized by a pale golden liquor color and a balanced taste. Light steaming brings out the refreshing umami and fresh aroma inherent in new tea leaves, signaling the arrival of spring.
Net Content: 30g tea leaves
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: Scheduled for late May 2026
Product Name: New Tea Sayama Boxed Tea (SH-SYH30)
Features: Rich taste and moderate richness. By carefully firing the thick new tea leaves, the unique savory aroma known as "Sayama Hikage" and a deep taste are brought out.
Net Content: 30g tea leaves
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: Scheduled for late May 2026
Product Name: New Tea Kagoshima Teabag (SH-TB10P)
Features: An easy-to-enjoy teabag type using high-quality new tea leaves from Kagoshima Prefecture. Ideal for a refreshing break during work or daily relaxation.
Net Content: 3g x 10 teabags
Selling Price: 1,080 yen (tax included)
Best Before: 360 days (unopened)
Release Date: April 28, 2026
■Retailers
Yamamotoyama stores with sales staff nationwide, official online shop, and retailers handling Yamamotoyama gift products.
・Store List: https://yamamotoyama.co.jp/store/list/
・Official Online Shop: https://ec.yamamotoyama.co.jp/
■About Yamamotoyama
Founded in 1690 (Genroku 3) in Nihonbashi, Edo, by the first generation Kahee Yamamoto, with the desire to "let many people enjoy delicious Uji tea." It became known as the leading tea merchant in Edo by being the first to sell "Aose Sencha" in Edo. In 1835, the sixth generation Kahee Yamamoto invented "Gyokuro." In the Showa era, the company began selling "Nori."