Actress Rinko Takahashi Appears! Yamamoto Koyama "YMY New Brand Announcement Event" Held
Key facts
- Actress Rinko Takahashi Appears! Yamamoto Koyama "YMY New Brand Announcement Event" Held
- Yamamoto Koyama announces new brand "YMY" and will open a flagship store in Futako Tamagawa in April 2026.
- Date: March 28, 2026
Direct answer
Yamamoto Koyama announces new brand "YMY" and will open a flagship store in Futako Tamagawa in April 2026.
- Citation
- Actress Rinko Takahashi Appears! Yamamoto Koyama "YMY New Brand Announcement Event" Held (March 28, 2026)
- Source
- PR Times
- Date
- March 28, 2026
Yamamoto Koyama announces new brand "YMY" and will open a flagship store in Futako Tamagawa in April 2026.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 21:04
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1416h 22m after Published)
Yamamoto Koyama Co., Ltd. (Location: Nihonbashi, Chuo-ku, Tokyo; Representative Director: Nami Yamamoto; hereinafter referred to as "Yamamoto Koyama") will grand open its flagship store "YMY GYOKURO TEAROOM" for its new brand "YMY (Why Em Why)" on Wednesday, April 8, 2026, in Futako Tamagawa. This new brand, with the concept of "Gyokuro Wellness" that harmonizes the mind and body of modern people, features a tasting counter where customers can discover teas that match "their current mood." Prior to the opening, a "YMY New Brand Announcement Event" was held at the same store on Friday, March 27, 2026.
・YMY Brand Site: https://ymy-tea.jp/
・YMY Official Online Shop: https://ec.yamamotoyama.co.jp/collections/ymytealist
・YMY Instagram: https://www.instagram.com/ymy_tea
The announcement event began with opening remarks from Nami Yamamoto, the 11th generation head of Yamamoto Koyama Co., Ltd., followed by an introduction to Yamamoto Koyama and the new brand YMY. The event then moved on to an introduction of the new store, "YMY GYOKURO TEAROOM," which also served as the venue for the announcement.
Next, Shinya Sakurai, representative of Sakurai Hojicha Kenkyujo and the tea blender for the new Gyokuro herbal teas, took the stage. He engaged in a discussion with President Nami Yamamoto about the background of the Gyokuro herbal teas and their passion for Gyokuro.
Furthermore, actress Rinko Takahashi, a mother of one who supports her husband, appeared as a guest. In line with the Gyokuro herbal teas, which can be chosen according to one's mood, Ms. Takahashi used a flip board to answer when she wants to "change her mood." She then tasted a Gyokuro herbal tea that matched her response, and a Q&A session was held with Ms. Takahashi.
Following the announcement event, a tasting session was held for the media. Attendees were able to sample five types of Gyokuro herbal teas, choosing based on their mood for the day.
■New Brand "YMY" is Born! The Thoughts of 11th Generation Head Nami Yamamoto, Infused with 300 Years of History...
FAQ
What company launched the new "YMY" brand and where is it based?
Yamamoto Koyama Co., Ltd., which is based in Nihonbashi, Chuo-ku, Tokyo, launched the new "YMY" brand.
What is the core concept of the new "YMY" brand and when will its flagship store open?
The core concept of the "YMY" brand is "Gyokuro Wellness" and its flagship store, "YMY GYOKURO TEAROOM," will grand open on April 8, 2026.
When and where was the "YMY New Brand Announcement Event" held prior to the store's official opening?
The "YMY New Brand Announcement Event" was held on Friday, March 27, 2026, at the "YMY GYOKURO TEAROOM" in Futako Tamagawa.
Which actress made a special guest appearance at the "YMY New Brand Announcement Event" for the new brand?
Actress Rinko Takahashi, a mother of one, appeared as a special guest at the event to discuss the mood-matching Gyokuro herbal teas.
Who is Shinya Sakurai and what was his specific role at the brand announcement event?
Shinya Sakurai is the tea blender for the new Gyokuro herbal teas, and he discussed the background and passion for Gyokuro with President Nami Yamamoto.