Actress Rinko Takahashi Appears! Yamamoto Koyama "YMY New Brand Announcement Event" Held
Yamamoto Koyama announces new brand "YMY" and will open a flagship store in Futako Tamagawa in April 2026.
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- 📰 Published: March 28, 2026 at 17:25
- 🔍 Collected: March 28, 2026 at 21:59 (4h 33m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 09:28 (419h 29m after Collected)
Yamamoto Koyama Co., Ltd. (Location: Nihonbashi, Chuo-ku, Tokyo; Representative Director: Nami Yamamoto; hereinafter referred to as "Yamamoto Koyama") will grand open its flagship store "YMY GYOKURO TEAROOM" for its new brand "YMY (Why Em Why)" on Wednesday, April 8, 2026, in Futako Tamagawa. This new brand, with the concept of "Gyokuro Wellness" that harmonizes the mind and body of modern people, features a tasting counter where customers can discover teas that match "their current mood." Prior to the opening, a "YMY New Brand Announcement Event" was held at the same store on Friday, March 27, 2026.
・YMY Brand Site: https://ymy-tea.jp/
・YMY Official Online Shop: https://ec.yamamotoyama.co.jp/collections/ymytealist
・YMY Instagram: https://www.instagram.com/ymy_tea
The announcement event began with opening remarks from Nami Yamamoto, the 11th generation head of Yamamoto Koyama Co., Ltd., followed by an introduction to Yamamoto Koyama and the new brand YMY. The event then moved on to an introduction of the new store, "YMY GYOKURO TEAROOM," which also served as the venue for the announcement.
Next, Shinya Sakurai, representative of Sakurai Hojicha Kenkyujo and the tea blender for the new Gyokuro herbal teas, took the stage. He engaged in a discussion with President Nami Yamamoto about the background of the Gyokuro herbal teas and their passion for Gyokuro.
Furthermore, actress Rinko Takahashi, a mother of one who supports her husband, appeared as a guest. In line with the Gyokuro herbal teas, which can be chosen according to one's mood, Ms. Takahashi used a flip board to answer when she wants to "change her mood." She then tasted a Gyokuro herbal tea that matched her response, and a Q&A session was held with Ms. Takahashi.
Following the announcement event, a tasting session was held for the media. Attendees were able to sample five types of Gyokuro herbal teas, choosing based on their mood for the day.
■New Brand "YMY" is Born! The Thoughts of 11th Generation Head Nami Yamamoto, Infused with 300 Years of History...