Strong Start Exceeding Expectations! Limited-Time Release of Web CM for 'Microwave Dashimaki Tamago Base'
Yamaki's microwave seasoning 'Microwave Dashimaki Tamago Base' is performing well, exceeding sales targets by three times. A new Web CM highlighting its ease of use has been released until May 31.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 22:00
- 🔍 Collected: April 23, 2026 at 00:02 (2h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 06:11 (6h 9m after Collected)
Yamaki Co., Ltd. (Headquarters: Iyo City, Ehime Prefecture; President: Yoshihiro Kido, hereinafter Yamaki) launched the main product 'Microwave Dashimaki Tamago Base' of the microwave-exclusive seasoning series 'Rakuchinya®' in February 2025. Since its launch, it has gathered a response exceeding expectations, showing a smooth start. This product is a seasoning that balances 'easy x delicious', allowing you to complete a satisfying dish simply by adding an egg and heating it in a microwave. To let more people know about these features, a new Web CM titled 'Dashimaki Tamago is difficult' is available for a limited time until Sunday, May 31.
This Web CM was produced in collaboration with 'Ichigeki Club,' a creative studio of UUUM Marketing Co., Ltd., humorously depicting the worries and solutions of making dashimaki tamago through a cooking show-like presentation.
■ Expanding needs for microwave cooking due to the rise in time-performance orientation
Against the backdrop of diverse lifestyles and the evolution of cooking appliances, the preference for time performance (Taipa) in home cooking is increasing year by year. In addition to the increase in single-person households, a lifestyle of not putting a stove in the kitchen or not using fire has spread, especially among the younger generation in recent years. This is symbolized by the phrase 'stove cancellation community' trending on SNS, indicating a significant change in values regarding cooking. Using the microwave as a means of time-saving cooking is taking root, and the demand for microwave cooking products that simultaneously satisfy 'ease' and 'proper deliciousness' is expected to increase further in the future.
■ Far exceeding sales targets, recording over 3 times. The microwave seasoning from 'Bonito flake/Dashi maker' that changed 'Dashimaki tamago = difficult'
In response to these environmental changes, Yamaki launched the microwave-exclusive seasoning series 'Rakuchinya®' in February 2025, which completes a dish just by adding ingredients and microwaving.
The first in the series, 'Microwave Dashimaki Tamago Base', pursues the maximum amount of dashi liquid that an egg can hold, leveraging the dedication to dashi unique to a 'Bonito flake/Dashi maker'. It realizes a fluffy texture and a taste overflowing with dashi deliciousness. Supported for its ease and taste, sales from April 2025 to March 2026 greatly exceeded original expectations, achieving over 3 times the target.
■ Limited-time release of the new Web CM for 'Rakuchinya®' series 'Microwave Dashimaki Tamago Base'
Based on the market response, Yamaki has released a new Web CM titled 'Dashimaki Tamago is difficult' for the main product of the 'Rakuchinya®' series, 'Microwave Dashimaki Tamago Base', to convey its appeal more clearly, available for a limited time until Sunday, May 31.
In this Web CM, while depicting a scene where one fails to make dashimaki tamago well in a cooking show-like presentation, it clearly expresses the ease of making it just by adding an egg and microwaving. Furthermore, through the performer's spontaneous reaction of 'Dashi, juwa~' upon tasting the completed dashimaki tamago, it conveys the deliciousness overflowing with umami that is unique to a 'Bonito flake/Dashi maker'.
■ Web CM Overview
Title: 'Dashimaki Tamago is difficult' Edition (15 seconds)
Release Period: April 1, 2026 (Wednesday) - May 31, 2026 (Sunday)
Production: UUUM Marketing Co., Ltd. Creative Studio 'Ichigeki Club'
Delivery Media: YouTube Ads, Instagram Ads
CM URL: https://www.youtube.com/watch?v=xMiidhEaJCY
■ About the 'Rakuchinya®' Series
The 'Rakuchinya®' series is a microwave-exclusive seasoning pursuing 'easy x delicious', where an authentic dish is completed just by adding ingredients and heating in the microwave.
It is a series developed with the technology and ideas unique to 'Yamaki, the Bonito flake/Dashi maker' to meet the needs of enjoying delicious food easily even in busy daily lives.
Currently, the lineup features the following 4 products.
- 'Rakuchinya®' Series
Microwave Dashimaki Tamago Base
Microwave Gyeran-jjim Base
Microwave Samgyetang Base
Microwave Japanese Dashi Soup Curry Base
- Standard Retail Price: 302 yen (tax included)
- Sales Area: Nationwide
- Product Site URL: https://www.yamaki.co.jp/special/rakuchinya/
Rakuchinya® Series Product Lineup
■ About Creative Studio 'Ichigeki Club'
Ichigeki Club is a creative studio that 'invents new fun'. Various creators and producers...
This Web CM was produced in collaboration with 'Ichigeki Club,' a creative studio of UUUM Marketing Co., Ltd., humorously depicting the worries and solutions of making dashimaki tamago through a cooking show-like presentation.
■ Expanding needs for microwave cooking due to the rise in time-performance orientation
Against the backdrop of diverse lifestyles and the evolution of cooking appliances, the preference for time performance (Taipa) in home cooking is increasing year by year. In addition to the increase in single-person households, a lifestyle of not putting a stove in the kitchen or not using fire has spread, especially among the younger generation in recent years. This is symbolized by the phrase 'stove cancellation community' trending on SNS, indicating a significant change in values regarding cooking. Using the microwave as a means of time-saving cooking is taking root, and the demand for microwave cooking products that simultaneously satisfy 'ease' and 'proper deliciousness' is expected to increase further in the future.
■ Far exceeding sales targets, recording over 3 times. The microwave seasoning from 'Bonito flake/Dashi maker' that changed 'Dashimaki tamago = difficult'
In response to these environmental changes, Yamaki launched the microwave-exclusive seasoning series 'Rakuchinya®' in February 2025, which completes a dish just by adding ingredients and microwaving.
The first in the series, 'Microwave Dashimaki Tamago Base', pursues the maximum amount of dashi liquid that an egg can hold, leveraging the dedication to dashi unique to a 'Bonito flake/Dashi maker'. It realizes a fluffy texture and a taste overflowing with dashi deliciousness. Supported for its ease and taste, sales from April 2025 to March 2026 greatly exceeded original expectations, achieving over 3 times the target.
■ Limited-time release of the new Web CM for 'Rakuchinya®' series 'Microwave Dashimaki Tamago Base'
Based on the market response, Yamaki has released a new Web CM titled 'Dashimaki Tamago is difficult' for the main product of the 'Rakuchinya®' series, 'Microwave Dashimaki Tamago Base', to convey its appeal more clearly, available for a limited time until Sunday, May 31.
In this Web CM, while depicting a scene where one fails to make dashimaki tamago well in a cooking show-like presentation, it clearly expresses the ease of making it just by adding an egg and microwaving. Furthermore, through the performer's spontaneous reaction of 'Dashi, juwa~' upon tasting the completed dashimaki tamago, it conveys the deliciousness overflowing with umami that is unique to a 'Bonito flake/Dashi maker'.
■ Web CM Overview
Title: 'Dashimaki Tamago is difficult' Edition (15 seconds)
Release Period: April 1, 2026 (Wednesday) - May 31, 2026 (Sunday)
Production: UUUM Marketing Co., Ltd. Creative Studio 'Ichigeki Club'
Delivery Media: YouTube Ads, Instagram Ads
CM URL: https://www.youtube.com/watch?v=xMiidhEaJCY
■ About the 'Rakuchinya®' Series
The 'Rakuchinya®' series is a microwave-exclusive seasoning pursuing 'easy x delicious', where an authentic dish is completed just by adding ingredients and heating in the microwave.
It is a series developed with the technology and ideas unique to 'Yamaki, the Bonito flake/Dashi maker' to meet the needs of enjoying delicious food easily even in busy daily lives.
Currently, the lineup features the following 4 products.
- 'Rakuchinya®' Series
Microwave Dashimaki Tamago Base
Microwave Gyeran-jjim Base
Microwave Samgyetang Base
Microwave Japanese Dashi Soup Curry Base
- Standard Retail Price: 302 yen (tax included)
- Sales Area: Nationwide
- Product Site URL: https://www.yamaki.co.jp/special/rakuchinya/
Rakuchinya® Series Product Lineup
■ About Creative Studio 'Ichigeki Club'
Ichigeki Club is a creative studio that 'invents new fun'. Various creators and producers...