Sales Growth for 15 Consecutive Years! Long-selling 'Yamaki Kappo Shiro Dashi® 500ml' Updates Past Sales Record Again in FY2025
Yamaki Co., Ltd. announced that its long-selling product, 'Yamaki Kappo Shiro Dashi® 500ml,' achieved its 15th consecutive year of sales growth and updated its highest sales record in FY2025 (April 2025 - March 2026). This product, leading the 10 billion yen market, maintains its No. 1 category position with a 30.7% market share, supported by consumers for its versatility in Japanese and Western dishes and its ability to deliver delicious results easily.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 22:00
- 🔍 Collected: April 11, 2026 at 00:24 (2h 24m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 04:15 (219h 51m after Collected)
Yamaki Co., Ltd. (Headquarters: Iyoshi, Ehime Prefecture; President and CEO: Yoshihiro Kido; hereinafter referred to as Yamaki) announces that its long-selling product, "Yamaki Kappo Shiro Dashi® 500ml," achieved its 15th consecutive year of sales growth and updated its highest sales figures in FY2025 (April 2025 - March 2026).
In addition, a TV commercial for "Yamaki Kappo Shiro Dashi® 500ml," featuring Yamaki Ambassador Ikuzaburo Yamazaki, will be broadcast nationwide starting April 11th (Saturday).
## 15 Consecutive Years of Sales Growth. "Yamaki Kappo Shiro Dashi® 500ml" Leads the 10 Billion Yen Market
"Shiro Dashi" (white dashi) has recently garnered attention in the household liquid seasoning market for its cooking convenience and reliable results, leading to market expansion exceeding 10 billion yen. It is particularly supported as a seasoning that allows for delicious outcomes without failure in busy daily life, boosting the overall market growth. Amidst this market environment, "Yamaki Kappo Shiro Dashi® 500ml" achieved its 15th consecutive year of sales growth in FY2025 (Note 1). Furthermore, it maintains its No. 1 position in the category with a market share of 30.7% (Note 2).
The reason for the long-term growth of "Yamaki Kappo Shiro Dashi® 500ml" lies in its value proposition that goes beyond being a mere "general-purpose seasoning." Continuously proposing menu ideas not only for classic dishes like simmered dishes and dashimaki tamago (rolled omelet), but also for fried chicken, hot pot dishes, somen noodles, pickles, and even pasta, integrating it into various daily cooking scenes.
Moreover, its features such as "beautiful finishes that enhance the color of ingredients" and "reproducible results for anyone" are highly valued for enabling safe use regardless of cooking experience, contributing to increased usage frequency and expanded repeat purchases.
These initiatives have created a virtuous cycle of increased in-store exposure, established recognition, and continued purchases, leading to the result of 15 consecutive years of sales growth.
## Making the New Life Table Simpler and Tastier. Yamaki's Proposal for Everyday Meal Creation Going Forward
April marks the start of new lives, a season when more people begin cooking for themselves or re-engage with daily meal preparation. To align with this period, Yamaki will broadcast a TV commercial proposing the ease of achieving perfect flavor with just one bottle of "Yamaki Kappo Shiro Dashi® 500ml" and the enjoyment of expanding culinary repertoire. As a leading manufacturer in the white dashi market, Yamaki will continue to deliver the value and appeal of "Shiro Dashi" to more people through proposals that accompany their dining tables.
## About "Yamaki Kappo Shiro Dashi®"
"Yamaki Kappo Shiro Dashi®" is a versatile liquid seasoning that leverages the expertise of a katsuobushi and dashi specialist, offering the refined aroma and umami of katsuobushi.
Since its launch in 1994, it has been loved for over 30 years for its rich dashi extracted from freshly shaved katsuobushi and its convenience, as it can be used by simply diluting it.
With this single product, dishes like "dashimaki tamago" and "karaage" can be finished juicily and beautifully.
Standard Retail Price: 487 yen (tax included)
Content: 500ml
Sales Area: Nationwide
In addition, a TV commercial for "Yamaki Kappo Shiro Dashi® 500ml," featuring Yamaki Ambassador Ikuzaburo Yamazaki, will be broadcast nationwide starting April 11th (Saturday).
## 15 Consecutive Years of Sales Growth. "Yamaki Kappo Shiro Dashi® 500ml" Leads the 10 Billion Yen Market
"Shiro Dashi" (white dashi) has recently garnered attention in the household liquid seasoning market for its cooking convenience and reliable results, leading to market expansion exceeding 10 billion yen. It is particularly supported as a seasoning that allows for delicious outcomes without failure in busy daily life, boosting the overall market growth. Amidst this market environment, "Yamaki Kappo Shiro Dashi® 500ml" achieved its 15th consecutive year of sales growth in FY2025 (Note 1). Furthermore, it maintains its No. 1 position in the category with a market share of 30.7% (Note 2).
The reason for the long-term growth of "Yamaki Kappo Shiro Dashi® 500ml" lies in its value proposition that goes beyond being a mere "general-purpose seasoning." Continuously proposing menu ideas not only for classic dishes like simmered dishes and dashimaki tamago (rolled omelet), but also for fried chicken, hot pot dishes, somen noodles, pickles, and even pasta, integrating it into various daily cooking scenes.
Moreover, its features such as "beautiful finishes that enhance the color of ingredients" and "reproducible results for anyone" are highly valued for enabling safe use regardless of cooking experience, contributing to increased usage frequency and expanded repeat purchases.
These initiatives have created a virtuous cycle of increased in-store exposure, established recognition, and continued purchases, leading to the result of 15 consecutive years of sales growth.
## Making the New Life Table Simpler and Tastier. Yamaki's Proposal for Everyday Meal Creation Going Forward
April marks the start of new lives, a season when more people begin cooking for themselves or re-engage with daily meal preparation. To align with this period, Yamaki will broadcast a TV commercial proposing the ease of achieving perfect flavor with just one bottle of "Yamaki Kappo Shiro Dashi® 500ml" and the enjoyment of expanding culinary repertoire. As a leading manufacturer in the white dashi market, Yamaki will continue to deliver the value and appeal of "Shiro Dashi" to more people through proposals that accompany their dining tables.
## About "Yamaki Kappo Shiro Dashi®"
"Yamaki Kappo Shiro Dashi®" is a versatile liquid seasoning that leverages the expertise of a katsuobushi and dashi specialist, offering the refined aroma and umami of katsuobushi.
Since its launch in 1994, it has been loved for over 30 years for its rich dashi extracted from freshly shaved katsuobushi and its convenience, as it can be used by simply diluting it.
With this single product, dishes like "dashimaki tamago" and "karaage" can be finished juicily and beautifully.
Standard Retail Price: 487 yen (tax included)
Content: 500ml
Sales Area: Nationwide