Yamaha Corporation (hereinafter 'the Company'), in collaboration with Yamaha Motor Co., Ltd. (which shares the Yamaha brand) and Shunkado Co., Ltd. (the manufacturer of the iconic Hamamatsu specialty 'Unagi Pie'), will release 'GAKKI SABLE' (Instrument Shortbread), a series of sweets shaped like musical instruments and speakers. The product will be available starting Wednesday, April 1, 2026, at the Yamaha Music Yokohama Minato Mirai 2F Live & Cafe. On the same day, Yamaha Motor will also release its own 'NORIMONO SABLE' (Vehicle Shortbread). 'GAKKI SABLE' (left) and 'NORIMONO SABLE' (right)

Under the shared philosophy of 'creating excitement together with our customers,' the Company and Yamaha Motor have been working on various joint initiatives to enhance the value of the Yamaha brand. This product was developed based on the 'Mobility Sable' previously offered at 'Yamaha E-Ride Base,' an experiential showroom operated by Yamaha Motor in Minato Mirai, Yokohama. Furthermore, the Company has been exploring new ways to enjoy sound and music in partnership with Shunkado, a company also headquartered in Hamamatsu, such as the co-development of the 'Ocarina Monaka' (a playable sweet). With the desire to make sound and instruments feel more accessible, 'GAKKI SABLE' features eight designs: piano, violin, drum, horn, guitar, marimba, speaker, and a mountain motif inspired by the name of the Company's founder, Torakusu Yamaha. Made with carefully selected ingredients, including the 'eel powder' used in Unagi Pie and domestic butter, these cookies offer a light, crisp texture and a mellow, nostalgic flavor. Product Overview Product NameGAKKI SABLERelease DateWednesday, April 1, 2026Contents8 pieces (8 designs, 1 piece each, individually wrapped)Price1,200 yen (tax included)

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  • Source: PR Times
  • Category: News